What we do

When it comes to healthcare marketing and communications, we do it all. With experience ranging from pharmaceuticals to providers and digital health to Dx, we’re making the world a healthier place.

PR & Comms

This is where we started, and we’ve only gotten better.

We pride ourselves on our reputation in healthcare communications. We speak the language of your industry, thanks to our expertise in global pharma, biotech, baby biotech, medical device, med-tech, rare disease, consumer health, healthcare systems, and more. Whether we’re telling your story or giving you the tools to do so, we’ll ensure your comms drive results.


PR professionals

Marketing & Advertising

Personalized content still isn’t the industry standard – but for our clients, it is.

It’s extremely common for impressive companies to not have the content they need to reach their true potential. We’re equipped to do that heavy lifting, creating personalized, digital-first content that’s optimized for your audience. Whether it’s search, social, web, activation, or all of the above, we’ve got you covered.


W2O Named 2019 “Startup Guru”

Investor Relations

Custom-designed programs to elevate awareness and grow shareholder value.

Grounded in research, as well as in strong financial, scientific and media expertise, our investor relations (IR) practice creates opportunities for public and private companies to differentiate their investment stories, define their value propositions and secure new relationships. Our experienced in-house and large IR advisory teams have extensive Wall Street and financial communications backgrounds and proven track records of achieving client goals.

From pre-IPO to commercial progress, we offer a full suite of integrated capabilities to advise companies on a broad range of special situations for their ongoing communications and engagement with the investment community. By leveraging a communications platform steeped in analytics and employing traditional communications and digital strategies, we create and execute custom-designed investor relations programs that elevate awareness and grow shareholder value.

Download Your Path to IPO

Learn about our Full-Service Investor Day Support

W2O has successfully managed
dozens of investor days
of various sizes and budgets.


The rapid and successful delivery of new therapies begins with the science. And so do we.

Given the highly complex and fragmented nature of the healthcare industry and the limited time healthcare professionals have to consume information, companies and their brands increasingly require data-informed insights and clear, compelling scientific storytelling to be able to connect in the best possible way. We use proprietary data and analytics to inform scientific strategy, peer-to-peer medical engagement, cutting-edge digital storytelling and interactive medical education. Our job is to deliver maximum impact to our clients’ business, from the bench to the bedside.


dedicated to science & medical mar-comms

Strategic & creative partners

Whether it’s helping a brand identify and engage with key opinion leaders, uncovering deep scientific insights to define and execute communication strategies, building an app that explains a disease or creating MOA videos, we’ve got you covered.

Scientific Strategy
  • Competitive landscape overviews
  • Cross functional alignment workshops
  • Gap analyses
  • Pipeline overviews / assessments
Medical Affairs
  • Scientific narration
  • Data release and communication
  • Publications planning
  • Medical science liaison (MSL) materials and training
  • Advisory boards
  • Clinical trial support
  • Symposia, speaker training, summits
  • KOL engagement
  • Congress support
Commercial Marketing & Sales
  • Advisory boards
  • Message development
  • Sales and internal training
  • Live promotional programming
  • Physicians
  • Nurses, pharmacists and expanded audiences
  • Patients
  • Medical illustration
  • 3D animation
  • Molecular visualization
  • UX design and programming
  • Experiential media
  • Promotional collateral
  • Booth design and production
See more about W2O Science


Strategized, sealed, delivered – it’s yours.

Highly regulated health organizations have to know their audiences in order to reach them. We’re experts in the AI and machine learning technologies that will get you to the right insights, but we don’t stop there. We turn insight into strategy and strategy into action, delivering agile creative that’s optimized for multichannel success.


dedicated analysts, data scientists, and researchers

InterviewJeff Rohwer, Sentient, a W2O Group Company

W2O is a true strategic partner - as soon as we know your audience or goals, our work is 100% tailored to drive impact.

Analytics' only audience architecture platform

We want to know how an audience speaks, learns, and shares, so we built a proprietary analytics platform that maps the digital footprint of 1.1 million health ecosystem profiles, including physicians, healthcare advocates, patients, and hospitals in 173 countries around the world.

Media Hover over diagram elements to discover our unbeatable data and insights Drug We have data on over 30,000 drugs Our data includes 4.29 billion individual prescriptions over the last 12 months from more than 1.6 million providers Healthcare Providers We have digital properties for over 1.1 million healthcare providers Forum Posts Ingested over 238 million consumer forum posts Sunshine Act We have access to 64.76 million records of payments to physicians, covering $11.43 billion to 1.03 million physicians Publications We have access to 30 million scientific articles going back to 1966, with more than 21.5 million abstracts for text analysis Clinical Trials We track more than 336,302 studies tracked across over 210 countries Therapeutic Area We're tracking over 800 medical specialities, and cataloging advocacy groups, providers, and patients interacting in that space Advocacy We're connected with over 17,000 advocacy groups and individuals Media We follow over 10,200 media outlets and journalists talking about healthcare, and connecting directly with companies, patients, providers, and advocacy groups Advocacy Therapeutic Area Clinical Trials Publications Sunshine Act
See more about Intelligence


We get you. It’s time the whole world did.

Good branding is simple—but getting there can feel like anything but. Our team of strategic and creative experts can help you identify and articulate the who, what, and most importantly, the why of your organization. From positioning to publication, we’ll be with you every step of the way.


creative awards won in the last 12 months

Paulo Simas, Chief Creative Officer

Creative lives at the crossroads of art and science. The best ideas come from a deep understanding of that intersection.”

Paulo Simas
Chief Creative Officer

See Our Work

See more about branding

Recent healthcare work


Rigorous research and analytics-driven insights fueled creation, expanded the overall reach, and improved patient engagement

See full case study


Analytics-driven everything: laser-targeted messaging, PR & events made this unbranded awareness campaign a huge success

See full case study


New branding, positioning, website, and lead gen content. Earned PR and events rounded out this impactful work.

See full case study

Recent healthcarerelated thoughts

#MedicallySpeaking Episode 5: Kelly Blaney
The Scoop: 2.16.21