What we do

When it comes to healthcare marketing and communications, we do it all. With experience ranging from pharmaceuticals to providers and digital health to Dx, we’re making the world a healthier place.

PR & Comms

This is where we started, and we’ve only gotten better.

We pride ourselves on our reputation in healthcare communications. We speak the language of your industry, thanks to our expertise in global pharma, biotech, baby biotech, medical device, med-tech, rare disease, consumer health, healthcare systems, and more. Whether we’re telling your story or giving you the tools to do so, we’ll ensure your comms drive results.

300+

PR professionals

Marketing & Advertising

Personalized content still isn’t the industry standard – but for our clients, it is.

It’s extremely common for impressive companies to not have the content they need to reach their true potential. We’re equipped to do that heavy lifting, creating personalized, digital-first content that’s optimized for your audience. Whether it’s search, social, web, activation, or all of the above, we’ve got you covered.

 

W2O Named 2019 “Startup Guru”

Investor Relations

Custom-designed programs to elevate awareness and grow shareholder value.

Grounded in research, as well as in strong financial, scientific and media expertise, our investor relations (IR) practice creates opportunities for public and private companies to differentiate their investment stories, define their value propositions and secure new relationships. Our experienced in-house and large IR advisory teams have extensive Wall Street and financial communications backgrounds and proven track records of achieving client goals.

From pre-IPO to commercial progress, we offer a full suite of integrated capabilities to advise companies on a broad range of special situations for their ongoing communications and engagement with the investment community. By leveraging a communications platform steeped in analytics and employing traditional communications and digital strategies, we create and execute custom-designed investor relations programs that elevate awareness and grow shareholder value.

Download Your Path to IPO

Learn about our Full-Service Investor Day Support

W2O has successfully managed
dozens of investor days
of various sizes and budgets.

Science

The rapid and successful delivery of new therapies begins with the science. And so do we.

Given the highly complex and fragmented nature of the healthcare industry and the limited time healthcare professionals have to consume information, companies and their brands increasingly require data-informed insights and clear, compelling scientific storytelling to be able to connect in the best possible way. We use proprietary data and analytics to inform scientific strategy, peer-to-peer medical engagement, cutting-edge digital storytelling and interactive medical education. Our job is to deliver maximum impact to our clients’ business, from the bench to the bedside.

100+

dedicated to science & medical mar-comms

Strategic & creative partners

Whether it’s helping a brand identify and engage with key opinion leaders, uncovering deep scientific insights to define and execute communication strategies, building an app that explains a disease or creating MOA videos, we’ve got you covered.

Scientific Strategy
  • Competitive landscape overviews
  • Cross functional alignment workshops
  • Gap analyses
  • Pipeline overviews / assessments
Medical Affairs
  • Scientific narration
  • Data release and communication
  • Publications planning
  • Medical science liaison (MSL) materials and training
  • Advisory boards
  • Clinical trial support
  • Symposia, speaker training, summits
  • KOL engagement
  • Congress support
Commercial Marketing & Sales
  • Advisory boards
  • Message development
  • Sales and internal training
  • Live promotional programming
  • Physicians
  • Nurses, pharmacists and expanded audiences
  • Patients
Creative
  • Medical illustration
  • 3D animation
  • Molecular visualization
  • UX design and programming
  • Experiential media
  • Promotional collateral
  • Booth design and production
See more about W2O Science

Intelligence

Strategized, sealed, delivered – it’s yours.

Highly regulated health organizations have to know their audiences in order to reach them. We’re experts in the AI and machine learning technologies that will get you to the right insights, but we don’t stop there. We turn insight into strategy and strategy into action, delivering agile creative that’s optimized for multichannel success.

150+

dedicated analysts, data scientists, and researchers

InterviewJeff Rohwer, Sentient, a W2O Group Company

W2O is a true strategic partner - as soon as we know your audience or goals, our work is 100% tailored to drive impact.

Analytics' only audience architecture platform

We want to know how an audience speaks, learns, and shares, so we built a proprietary analytics platform that maps the digital footprint of 1.1 million health ecosystem profiles, including physicians, healthcare advocates, patients, and hospitals in 173 countries around the world.

Media Hover over diagram elements to discover our unbeatable data and insights Drug We have data on over 30,000 drugs Our data includes 4.29 billion individual prescriptions over the last 12 months from more than 1.6 million providers Healthcare Providers We have digital properties for over 1.1 million healthcare providers Forum Posts Ingested over 238 million consumer forum posts Sunshine Act We have access to 64.76 million records of payments to physicians, covering $11.43 billion to 1.03 million physicians Publications We have access to 30 million scientific articles going back to 1966, with more than 21.5 million abstracts for text analysis Clinical Trials We track more than 336,302 studies tracked across over 210 countries Therapeutic Area We're tracking over 800 medical specialities, and cataloging advocacy groups, providers, and patients interacting in that space Advocacy We're connected with over 17,000 advocacy groups and individuals Media We follow over 10,200 media outlets and journalists talking about healthcare, and connecting directly with companies, patients, providers, and advocacy groups Advocacy Therapeutic Area Clinical Trials Publications Sunshine Act
See more about Intelligence

Branding

We get you. It’s time the whole world did.

Good branding is simple—but getting there can feel like anything but. Our team of strategic and creative experts can help you identify and articulate the who, what, and most importantly, the why of your organization. From positioning to publication, we’ll be with you every step of the way.

50+

creative awards won in the last 12 months

Paulo Simas, Chief Creative Officer

Creative lives at the crossroads of art and science. The best ideas come from a deep understanding of that intersection.”

Paulo Simas
Chief Creative Officer

See Our Work

See more about branding

Advocacy Relations

Driving better outcomes for patients through meaningful, mutually beneficial partnerships that align community needs with business goals.

Patient advocacy groups are dedicated to being an ear and a voice for the communities they serve. We understand the critical importance of including the patient perspective in everything a company does. Our Advocacy Relations practice helps companies connect, reconnect and maintain lasting partnerships with advocacy organizations.

We provide a bilateral, intentional and ongoing approach to partnering with patient advocacy communities to achieve mutual goals that improve health and support patient care. By building sustainable, non-transactional relationships, advocacy organizations can help advance discovery, development, delivery and access to new therapies. Our approach creates opportunities for advocacy to impact health outcomes across organizational functions and throughout the lifecycle of a medicine.

Community partnerships are key for a patient-centric organization

Build, Maintain & Strengthen Advocacy Partnerships

Too often companies take a transactional approach seeking endorsement on disease awareness or education campaigns. This overlooks both the advocacy community’s priorities and other areas where a company can provide greater value to an organization. Good advocacy starts early in development and is a virtuous circle of listening, learning, adapting and sharing. Great advocacy isn’t about seeing the community groups as a channel but works to identify and develop champions and achieve business goals.

Assess the Advocacy Landscape
  • W2O has the analytic capability and expertise to understand the patient advocacy organizations in any disease space and can help empower companies to introduce or re-introduce themselves to these organizations. W2O can help companies stratify stakeholders to engage on topics that are meaningful to the community and impactful to the company.
Engage Patient Communities
  • W2O can convene conversations with organizations to help companies better understand what patient communities need from their corporate partners via advisory boards, summits, roundtables, educational webinars, and exploring other opportunities where companies can provide meaningful support to patients. W2O can also assist companies in engaging advocacy groups on research, regulatory, policy and reimbursement issues.
Grow Relationships
  • Engaging patient advocacy groups is not enough. W2O can help companies maintain these critical relationships with ongoing communications that last beyond a single project or campaign, establishing a mutually beneficial, long-lasting relationship. These non-transactional partnerships build trust and allow companies the benefit of the doubt in times of crisis.
See more about W2O Advocacy Relations

Recent healthcare work

Radius

Rigorous research and analytics-driven insights fueled creation, expanded the overall reach, and improved patient engagement

See full case study

Valeant

Analytics-driven everything: laser-targeted messaging, PR & events made this unbranded awareness campaign a huge success

See full case study

Cedar

New branding, positioning, website, and lead gen content. Earned PR and events rounded out this impactful work.

See full case study

Recent healthcarerelated thoughts

Resilience of Health & Health Equity
The Scoop: 5.4.21