Going to incredible lengths
The goal was to rebrand Horizon and refresh the brand personality to communicate that this is a company always willing to go the extra mile to help patients.
Reintroduce Horizon to the world and communicate updated values and competencies to employees, with the goal of redefining who they are to use as a guide moving forward. The new brand identity would need to communicate that Horizon genuinely cares about people and creates connections with the patients and communities they serve.
Created an entirely new identity system that captures the brand essence and delivers the message that they’re passionate about everything they do. This new identity was expressed in a new advertising campaign and videos and by revamping and transforming the existing website into a patient-focused experience. A comprehensive brand strategy and messaging platforms will also live on in every collateral piece moving forward.