There is a myriad of factors that come into play when companies are faced with an acquisition. Attention must be paid to every part of the business to ensure that the merging of each entity will successfully transition into the new business identity. I had the opportunity to talk to discuss this process with Marta Newhart, Global VP of Johnson Controls.

I first connected with Marta at the 8th National Summit on Strategic Communications earlier this year, where we discussed brand reputation on the What2Know podcast. After that conversation I knew I wanted to chat with her again to continue to learn from her expertise. During our most recent discussion, we unpacked the advantages of a successful merger including an increase in shareholder value, better productivity and gaining competitive advantage. Additionally, we explored possible pitfalls if a merger is unsuccessful including irreversible damage to company culture and morale.

Take a listen below.