I’m excited to announce that W2O Group has launched a business podcast entitled, “What 2 Know” where we speak to industry experts about best practices, innovation and latest trends to stay ahead of the ever-changing marketing and communications landscape.

To start things off, I had the pleasure of sitting down with celebrity chef, Tyler Florence, to talk about his content creation process, upcoming cook books, and his journey to becoming one of the Food Network’s brightest TV stars. He’s potentially walked you through the steps to a tasty, home-cooked meal and now he shares how he delivers some of his best content yet.

Check out the full episode below and the transcript here.

Stay tuned for updates – we’ll add new episodes every Thursday on our Podcast Page and on Itunes.


Note: Thank you to John Battelle and Brian Monahan of NewCo for hosting us at their Shift Forum. We recorded several of our podcasts including the one with Tyler at their event. And naming credits for the podcast go to Jared Chism!