Shhh.  Listen.  It’s the sound of your company or product or brand (or future) being overtaken.

It may be by a new technology.  A shift in consumer tastes. A societal change. An internal snafu. A different competitor. A trending topic.

Recognizing and preventing marginalization is arguably one of the most challenging realities of business today.

This issue of CommonSense…for the C-Suite is meant to shine a light on this important aspect of a leader’s responsibility.

Hope you find it useful.