Shhh. Listen. It’s the sound of your company or product or brand (or future) being overtaken.
It may be by a new technology. A shift in consumer tastes. A societal change. An internal snafu. A different competitor. A trending topic.
Recognizing and preventing marginalization is arguably one of the most challenging realities of business today.
This issue of CommonSense…for the C-Suite is meant to shine a light on this important aspect of a leader’s responsibility.
Hope you find it useful.