It’s Time for SXSW and We’re Taking a New (Healthcare-centric) Approach

As always, W2O is looking forward to being at the crux of the type of discovery, innovation, and disruption that can only be found at one of the most forward-thinking conferences in the world.

Over the past decade, SXSW has been an incredible experience for our firm. Each year we approach the festival with a renewed perspective and commitment to finding the pulse on what matters most to our clients. To that end, this year we have decided to sharpen our focus and concentrate on the intersection of marketing, communications and innovation in healthcare and technology.

Below is a breakdown of our invite-only events, if you’re interested in attending please shoot me a note.

Sunday, March 10th

Welcome Reception: What better way to kick off SXSW than with cocktails and appetizers at our Austin office?

Monday, March 11th

PreCommerce Summit: We will be hosting a smaller, closed-door event, featuring speakers from the worlds top healthcare companies, discussing the hottest topics in the industry.

GeekACue: Following our PreCommerce Summit, we will host our annual party, per usual we will have fantastic BBQ and amazing musicians! We went with a smaller venue this year, so space is limited.

As you can tell, a lot has changed since last year, but one thing has remained the same. On Tuesday, March 12th, we will be programming one day of healthcare-focused SXSW official content during the Brands & Marketing track. We are returning to the Fairmont Hotel and we’d love to see you there! Note: because this an official event, a badge will be required to attend all panels.

Check out our agenda and list of confirmed speakers to date below. Additionally, W2O clients and partners including Bell, Optum, and The Advertising Research Foundation (ARF) will be hosting some great events, and you’ll see their schedules below as well.

As always, we will be syndicating content across social media and our blog, so be on the lookout for #W2OSXSW content.

Special thanks to this year’s sponsors to date – Bayer and Dynamic Signal!

W2O Programmed SXSW Content | Confirmed Speaker List

Anita Bose, Chief Business Development Officer, W2O

Dan Childs, Director, U.S. External Communications, Bayer

Alexis Denny, Director of Government Affairs, PKD Foundation

Larry Dobrow, Senior Editor of MM&M

Bethany Hale, Head of Marketing, Cedar Inc.

Stephen Ibaraki, Chairman & General Partner, Redds Capital VC Fund

Kevin Johnson, President of W2O marketeching

David Kirkpatrick, Chief Techonomist, Techonomy

Dawn Laguens, Expert-In-Residence, IDEO

Mary Michael, VP of Patient Advocacy and Stakeholder Management, Otsuka

Heidemarie Schnell, Head of Marketing, Spotlyte

Rasu Shrestha, Chief Strategy Officer and Executive Vice President at Atrium Health

Mona Siddiqui, MD, MPH, Chief Data Officer, US Department of Health and Human Services

Lynne Stockstad, Chief Marketing Officer, Optum

Mark Stouse, Founder and Chief Executive Officer, Proof Analytics

Aaron Strout, Chief Marketing Officer, W2O

Amber Tresca, Founder, About IBD

Julissa Viana, Senior Director of Global Social Media, Celgene Corporation

W2O Official Partner Content | March 12, 2019 | Agenda

Fairmont Congressional Ballroom C

9:30 – 10:30 AM | How Big Brands are Improving America’s Health

11:00 AM – 12:00 PM | Marketing in an Industry Where Change is the Norm

12:30 – 1:30 PM | EQ in the ER: Building Empathy Through XR

3:30 – 4:30 PM | Insights to Actions: Analytics-Powered Marketing

5:00 – 6:00 PM | Marketing’s Role in the Rise of Health Activism

Bell SXSW Events | Agenda 

March 8, 2019


10:00 AM – 6:00 PM | Fort Worth in Flight

March 13, 2019

Fairmont Manchester AB

11:00 AM – 12:00 PM | Death to Roadways: Ending Traffic with Flying Cars

12:30 – 1:30 PM | Safer in the Skies: How AI is Changing the Future

2:00 – 3:00 PM | Building Autonomous Tomorrow: Policy and Tech

Optum SXSW Events | March 8, 2019 | Agenda

JW Marriott Salon 7

11:00 AM – 12:00 PM | Next-Gen Technology Ignites Healthier Lifestyles

12:30 – 1:30 PM | Banking on Reshaping the Future of Health Care

3:30 – 4:30 PM | Reinventing Health Care Delivery

ARF SXSW Events | March 13, 2019 | Agenda

Fairmont Congressional Ballroom C

 11:00 AM – 12:00 PM | Can Brand Advertising Survive In the Era of 1:1

12:30 – 1:30 PM | Taming the Flood of Data for Accurate Measurement

2:00 – 3:00 PM | Can Content Media Catch-Up With Digital

3:30 – 4:30 PM | Building Trust, Transparency, and Standard

5:00 – 6:00 PM | Privacy: Has Targeted Marketing Gone Too Far?

Aaron Strout
Aaron Strout

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