Keep Her Awesome
Looks like it's time to get to know her better.
Lupin Pharmaceuticals challenged W2O to increase awareness of and educate women about bacterial vaginosis while destigmatizing the condition to help “Keep Her Awesome.”
Find a way to help women understand that there’s an effective treatment for what they’re experiencing and that it’s not something they need to live with. Although this is a treatable condition, it’s an issue women are not comfortable discussing. There’s a need to open up the conversation and get women talking about this condition, so they can find the help and support they need.
We turned a sometimes embarrassing topic into something that’s easy to understand and okay to talk about, by using fun and approachable visuals and language, and created an informational web experience for both patients and doctors complete with self-assessment tests, patient stories, and downloadable resources.