Komen.org and Susan G. Komen needed to improve how their brand was perceived and focus in on the best way to engage with the breast cancer community online. Users were not finding the relevant information they needed and, leaving the site with unmet needs, which led to a decline in overall support.
Through data-driven insights, rigorous content strategy, smart user experience design, modern and fresh design aesthetic, and technological expertise, Twist provided a best-in-class responsive solution. In addition, a new journey-based functionality was incorporated that allows visitors to more easily access information at every stage of a woman’s or man’s breast cancer journey, from diagnosis through treatment and aftercare.
Susan G. Komen saw a 76% increase in site traffic, a 37% increase in online revenue, and a 12% increase in engagement during National Breast Cancer Awareness Month. The mobile impact of the now responsive komen.org resulted in a 69% increase in the number of mobile sessions, compared to the same period of time the previous year. Families and friends of breast cancer patients may now find invaluable information about how to support their loved ones, and themselves, through a breast cancer diagnosis. At the same time, the new komen.org retains the organization’s comprehensive, scientifically-based information, and easier-to-find information.