With nearly 15 years of marketing and communications experience, Erin Bittner has spent her career creating integrated campaigns to fulfill clients’ business objectives. She is passionate about using social, digital and traditional media to educate consumers and motivate them to take action, with a focus on marketing to women, teens and Millennials.
Erin has led successful communications programs for many of the world’s largest and most respected companies, including Pfizer, EMD Serono, Galderma Laboratories, Merck, AbbVie and Genentech. Her experience includes campaigns for reproductive health, menopause, dermatology (rosacea, acne, eczema, psoriasis, atopic dermatitis), gastroenterology (Prevacid), insomnia and haircare (hair loss and hair straightening treatments).
Her work includes fully integrated communications programs including product launches, internal and external corporate communications campaigns, regulatory actions, crisis communications, social media paid and earned campaigns, influencer campaigns and engagement, blogger engagement and sponsorships, analytics/research and celebrity campaigns. She is a member of Healthcare Business Women’s Association, Cosmetic Executive Women and the Public Relations Society of America.