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Accountability is key in every profession and marketing is no exception. As marketers we must be accountable to our customers, goals, and revenue in order to achieve success for our organization. I sat down with  Ty Shay, CMO Norton and LifeLock at Symantec to discuss this further.

Ty is an incredibly smart guy and I was glad to chat him after his panel on balancing brand building vs. performance at #W2OSXSW. We dove into what it means to be accountable as a marketer, steps marketers can take to be more accountable, and how he ended up being a Houston Rockets fan despite growing up in the midwest. Take a listen below.

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