Communicating as a human being rather than a marketer is paramount in healthcare. As an industry, implementing empathy within our communications, will only build stronger communities, systems, and connections.
This week’s guest, Larry Dobrow, is Senior Editor at one of the preeminent healthcare marketing publications in our industry, Medical Marketing & Media (MM&M). He’s incredibly well versed as a writer and deeply understands the nuances and complexities of the healthcare industry. We discussed how to market with empathy within healthcare, data privacy, the future of the industry, and the Boss. Take a listen below.