Communicating as a human being rather than a marketer is paramount in healthcare. As an industry, implementing empathy within our communications, will only build stronger communities, systems, and connections.

This week’s guest, Larry Dobrow, is Senior Editor at one of the preeminent healthcare marketing publications in our industry, Medical Marketing & Media (MM&M). He’s incredibly well versed as a writer and deeply understands the nuances and complexities of the healthcare industry. We discussed how to market with empathy within healthcare, data privacy, the future of the industry, and the Boss. Take a listen below.

Don’t miss an episode of What2Know, subscribe to our podcast on iTunesStitcher or Spotify!

If you’re interested in learning about W2O, check out our About and Healthcare page.