Marketing in the world of tech takes agility, a mastery of technology, and a deep understanding of audience. Technology has evolved drastically, and because of this, the way tech is marketed has evolved tremendously.

This week Alyson Griffin, VP of Global Brand & Thought Leadership at Intel, joins the podcast to share how to market in today’s tech industry. Alyson is no stranger to W2O, we have the pleasure of working with Intel as a client, so we are aware of the groundbreaking work they do everyday. Additionally, she spoke during our SXSW events, where she shared how to evolve business models in order to find next gen consumers. During this episode she shares how the world of tech has changed, how to market well in the tech space, and her love of Nirvana. Take a listen below.

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