With mobile application engagement predicted to overtake television viewing in the near future (based on a study by Flurry), Mashable recently published an article outlining the most important features every branded mobile application should include, emphasizing e-commerce along with SoLoMo (Social – Local – Mobile) technologies.

By PixelEmbargo, istockphoto

Mashable: 4 Features Every Brand’s App Should Have

While these features aren’t new, author Joel Chernov stresses smarter use of these technologies, delivering true value to customers. For example, instead of sending a push notification anytime there’s a new special deal, allow customers to decide which brands / products they want to be alerted about. Are you listening, Fab?

Photo from istockphoto, pixelembargo.