Joey_verticalJoey is a Senior Account Manager and cross-functional player on our corporate/investor relations and product communications teams. But she’s more than that… Joey is also our Person-in-Portland (Oregon). She started working for W2O Group in San Francisco more than five years ago and moved up north for a change of scenery in 2010.

Luckily for us, she squeezes in regular visits to SF, in-between leading social media consumer campaigns and her other high-profile communications responsibilities—announcing pivotal trial results, new product approvals, quarterly financial results and strategic partnerships.


What is your role at BrewLife?

I cover investor relations, strategic writing, collateral development, media event planning, and much, much more. But my specialty is bridging corporate and product communications for healthcare and biotechnology companies. I enjoy spreading the word about clients’ value to investors, advocates, media and physicians. I have firsthand experience across the spectrum of clinical trial situations from binary data readouts (both the good and the bad) to FDA approval and even recall, and I have the battle wounds, and learnings, to prove it.


What keeps you returning to the office every day?

I was drawn to healthcare because of the human element. I find it rewarding to interview patients, hear about the awesome ways clients are helping them and tell their stories. Social media is providing exciting opportunities to reach patients where they live and offer valuable information. At the end of the day, it is all about the patients.   


What is your mantra?

“The devil is in the details.” It’s a given that big picture thinking is important but often forgotten that someone needs to plan for every detail to implement successfully. At the J.P. Morgan Healthcare Conference each year, I’m the central hub for all of our clients and employees—managing the details of everything from organizing a cocktail reception to making sure everyone has what they need.


What experiences contribute to your success?

I double-majored in Finance and Public Relations at Syracuse so a business perspective comes naturally to me. I’ve leaned on this background to help immerse myself in the numbers behind my client’s business.


What would you be doing if not this?

Living in beautiful Australia with my dog Cooper. And maybe going to culinary school. 


What’s fueling you today?

A juicy peach I picked up at a California farm stand.