One of the steps required by the FDA of biotech, medical device and pharmaceutical companies before launching or “commercializing” a new drug/device is to test the drug/device with a certain number of patients. As you can imagine, finding and recruiting the right patients into these clinical trials can be difficult, especially when it comes to rare diseases or uncommon disorders. In the past, companies leveraged radio ads, billboards, ads at bus stops among other techniques but as the world becomes more digital, these tactics have become more expensive and less effective.
Last week, I had the opportunity to sit down with our partner and the founder/CEO of Seeker Health, Sandra Shpilberg, to discuss how companies like hers are leveraging digital marketing to recruit patients more effectively. During our half hour conversation, Sandra and I talk about:
- The evolution of clinical trial recruitment (CTR)
- How the web and social media have impacted CTR
- The impetus for Sandra starting Seeker Health
- The importance of being “clean and compliant” when recruiting
- Who and what are inspiring her today
Thank you Sandra for taking the time to chat! I feel a little bit smarter and hopefully our listeners do too!
Note: during the interview, Sandra cites the book, Founders at Work, as one she is in the process of reading. Both of us referred to the author as “Jennifer Livingston.” The author’s correct name is “Jessica Livingston.” We both realized this after the interview but I chose to keep the section in because I liked her thought process about how the book was a quick and efficient way to learn about forty different startup founders.