Techonomy
Events
Chicago Ideas Lab
Join us during Chicago Ideas Week for an interactive lab where you can take a look inside the mind of a content marketer or refine your own marketing plan.
Holmes' Report Independent PR Firm Forum
Join us at IPRFF as W2O President Jennifer Gottlieb discusses enhancing profitability and growth.
What 2 Know Podcast
Interviews with industry leaders discussing latest trends and innovation in the marcomms industry.
Books
This book breaks down how you can distill maximum value from your digital data.
Storytizing explains how leaders can employ sophisticated new tools to better understand how brand messages proliferate and who helps shape them.
Pearson and Ullah join as co-authors to provide a mashup of their combined expertise – years of shaping behavior for the world's top brands with years of countering terrorism.
Press releases
In the media
Here is the view from MM&M (Medical Marketing & Media).
“W2O landed 5 digital AOR and digital media assignments, including work from Dermira, Bayer and Boehringer Ingelheim. In the wake of the additions, W2O can reasonably claim to have the most diversified healthcare roster in the industry.
‘We’ll continue to focus on expanding in EMEA, coupled with building our scientific communications and market access capabilities,’ said founder & CEO Jim Weiss.”
What we're saying in other publications
W2O's leaders are often tapped for perspectives and guidance.
Senior Advisor
Healthcare Agency Roundtable 2017
Med Ad News/ PharmaLice
W2O CMO
2018 Mobile Marketing Predictions from 18 Industry Veterans
Marketing Land
Five Common Mistakes in Tech PR
O'Dwyer's
10 Common Mistakes Companies Make in Mobile
Marketing Land
3 Ways Your Business Can Leverage Third-party Location Data
Marketing Land
What other people are sharing with us.
W2O is known for connecting thought leaders, so we’ve created a library of insights leaders of industry have shared with us. People like Sean Hogan, for example…
Sean Hogan
General Manager, IBM Healthcare & Life Sciences
Connected through W2O’s VIP Luncheon at JP Morgan 2017
Our produced pieces
We work hard to create great materials, and our podcasts and publications have amassed an enthusiastic following. Explore and see why people love our What 2 Know podcast, The Social Oncology Project, Value Report and Dose of Intelligence newsletter.
2018 Social Oncology Project | W2O’s Sixth Edition
See how the online behavior of providers and institutions intersect with real world metrics and what topics trended across the conversation of pricing, value and access of anti-cancer medicines.
Value Report
W2O’s weekly wrap-up and analysis of biopharma pricing and value news, by Brian Reid, W2O’s Managing Director of Earned Media.
Marcom Newsletter Digest
W2O’s monthly delivery of our most popular pieces of knowledge.
The Social Diabetes Project
We focused on the history of the online #diabetes community, in partnership with Kerri Sparling, Founder of Six Until Me.
Everyone talks about influencers. Here’s how to actually identify and activate them.
Our videos
Two thirds of us prefer to learn visually: Kind of makes YouTube a natural for sharing insights from events, presentations, case studies, webinars, and more.
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