South by Southwest (SXSW) is such a special time for W2O. Over the last 10 years, we’ve invested in meaningful thought leadership and networking activities at an event that has become synonymous with “innovation.” This year, we pared back the size of some of the events, but not the quality. And as I mentioned in my blog post leading up to SXSW, we were all about the healthcare angle this year.
Over the course of 2.5 days, we convened some of the smartest minds in the business to address critical issues in healthcare, like the impact of technology, the role data plays and why putting the patient (customer) at the center is the most important thing any of us could do. We did manage to incorporate some barbeque and good music into the mix as well. The outcome was a number of happy clients, some great content and some prescriptive steps on how we can continue to evolve and improve healthcare!
Keep scrolling to absorb everything, or jump to PreCommerce Summit, SXSW Partner Programming, or GeekACue pix.
What are top healthcare execs focused on?
PreCommerce Summit
Read recaps: Part 1, Part 2 and Part 3.
Our PreCommerce Summit agenda was incredible this year:
Let’s dive into each presentation.
Keynote: Built to Suck
Joseph Jaffe
ADMIRAL/CO-FOUNDER, HMS BEAGLE
@jaffejuice
Recap is in PreCommerce Summit Part 1.
Real Talk, Real Life and How the Federal Government Is Applying Data to Solve Real World Problems
Jennifer Gottlieb
PRESIDENT, W2O
@JennGottlieb
Mona Siddiqui
CHIEF DATA OFFICER, IMMEDIATE OFFICE OF THE SECRETARY, HHS
@MonaSiddiquiMD
We put together a “cheat sheet” of Gottlieb’s conversation with Siddiqui here.
Another recap is in PreCommerce Summit Part 1.
Being Patient-Focused in a Value-Driven World – Do We Understand Their Voice and Values?
Mary Michael
VICE PRESIDENT, STAKEHOLDER MANAGEMENT & PATIENT ADVOCACY, OTSUKA
Chuck Hemann
MANAGING DIRECTOR, ANALYTICS, W2O
@chuckhemann
Rita Glaze
PRACTICE LEAD, U.S. MARKET ACCESS, W2O
Gender Parity as an Indicator of Relevance
Angela Gillespie
PRESIDENT, W2O WCG
@AG_medtech
Meredith Owen
SENIOR DIRECTOR, ANALYTICS, W2O
@mere_owen
Feel free to click here to access the whitepaper discussed in this panel (The Healthcare Industry Gender Diversity & Corporate Relevance Report).
Recap is in PreCommerce Summit Part 1.
Keynote: AI to UhOh – What Matters in the Future of Media
Bob Pearson
AUTHOR AND W2O SENIOR ADVISOR
@bobpearson1845
Bob shares key insights from his keynote.
Will (Tech) History Repeat Itself? Avoiding Unanticipated Consequences in Digital Health
Heather Flannery
GLOBAL LEAD, CONSENSYS HEALTH
@hlflannery
Rasu Shrestha
CHIEF STRATEGY OFFICER, ATRIUM HEALTH
@RasuShrestha
Mary Corcoran
PRESIDENT, W2O TWIST
Recap is in PreCommerce Summit Part 2.
Caregivers, Cancer and Catalysts for Change
Josh Kampel
CHIEF EXECUTIVE OFFICER, TECHONOMY
@joshkampel
Mark Reisenauer
SENIOR VICE PRESIDENT, ONCOLOGY, ASTELLAS PHARMA
Bill Rancic
ENTREPRENEUR
@BillRancic
Yesterday, Mark Reisenauer joined @BillRancic and @joshkampel at #SXSW to discuss challenges in #cancercare and how one big idea can be a catalyst for change. Watch the discussion here, starting at 36:09: https://t.co/6pPGRNB5kt. pic.twitter.com/tPS9L2NTcF
— Astellas Pharma US (@AstellasUS) March 12, 2019
Recap is in PreCommerce Summit Part 2.
What Does Hyper-Targeted Media Look Like in an Anonymous (Post-GDPR) World
Chris Neuner
CHIEF REVENUE OFFICER, PULSEPOINT
@chris_neuner
George Gallate
FORMER CHIEF MARKETING OFFICER, MERKLE
@gallate
Seth Duncan
CHIEF ANALYTICS OFFICER, W2O
@SethLDuncan
Recap is in PreCommerce Summit Part 2.
Keynote: Your Secret Weapon for Surviving the Coming Recession: Activated Employees
Joelle Kaufman
CHIEF MARKETING OFFICER, DYNAMIC SIGNAL
@TheCMOJo
Recap is in PreCommerce Summit Part 2.
The Importance of Thought Leadership in Healthcare
Julissa Viana
SENIOR DIRECTOR, GLOBAL SOCIAL MEDIA, CELGENE
@JulissaViana
Ellen Gerstein
DIRECTOR, DIGITAL CONTENT, PFIZER
@elleinthecity
Bethany Hale
HEAD OF MARKETING, CEDAR INC.
@BethanyHale
Gary Grates
CHIEF COMMUNICATIONS OFFICER, W2O
@GaryGrates
Recap is in PreCommerce Summit Part 3.
Tips and Tricks on Hiring in a Tight Market
Deborah Hankin
CHIEF PEOPLE OFFICER, W2O
Recap is in PreCommerce Summit Part 3.
Keynote: Data, What Is It Good For?
Paulo Simas
CHIEF CREATIVE OFFICER, W2O
@psimas1
Recap is in PreCommerce Summit Part 3.
Gene Editing, Illness Prevention and the “Appification” of Healthcare
Jim Weiss
FOUNDER AND CHIEF EXECUTIVE OFFICER, W2O
@WeissWord
David Kirkpatrick
FOUNDER AND EDITOR-IN-CHIEF, TECHONOMY
@DavidKirkpatric
@W2OGroup’s CEO Jim Weiss: being able to sell your data will help advance healthcare; there will be a financial reason to share your data. @WeissWord @DavidKirkpatric #W2OSXSW pic.twitter.com/6SrlEKbiXn
— MM&M Magazine (@MMMnews) March 11, 2019
SXSW Partner Programming
How Big Brands are Improving America’s Health
Dan Childs
DIRECTOR, U.S. EXTERNAL COMMUNICATIONS, BAYER
@DanBChilds
Dawn Laguens
EXPERT-IN-RESIDENCE, IDEO
@dawnlaguens
Heidemarie Schnell
HEAD OF MARKETING, SPOTLYTE
Larry Dobrow
SENIOR EDITOR, MEDICAL MARKETING & MEDIA
How does a big brand participate in the healthcare ecosystem that doesn’t add to the fragmentation? @W2OGroup @DanBChilds (@Bayer) @dawnlaguens (@ideo) @LarryDobrow (@MMMnews) Heidemarie Schnell (@thespotlyte) #W2OSXSW pic.twitter.com/LA1fJTmPii
— MM&M Magazine (@MMMnews) March 12, 2019
Marketing in an Industry Where Change is the Norm
Lynne Stockstad
CHIEF MARKETING OFFICER, OPTUM
David Kirkpatrick
FOUNDER & EDITOR-IN-CHIEF, TECHONOMY
@DavidKirkpatric
EQ in the ER: Building Empathy Through XR
Anita Bose
CHIEF DEVELOPMENT OFFICER, W2O
@AJBOSE
Stephen Ibaraki
CHAIRMAN & GENERAL PARTNER, REDDS CAPITAL/VENTURE INVESTMENT PARTNERS
@sibaraki
Rasu Shrestha
CHIEF STRATEGY OFFICER, ATRIUM HEALTH
@RasuShrestha
Here’s the full video stream of the #SXSW
session: “EQ in the ER: Building Empathy Through XR”With @sibaraki and @AJBOSE https://t.co/hEZx5vy65K
Cc: @W2OGroup @AaronStrout #AtriumHealthProud #W2OSXSW #pinksocks #fightburnout #SXSW2019 pic.twitter.com/xNR8nkvHEY
— Rasu Shrestha, MD, MBA (@RasuShrestha) March 13, 2019
Insights to Actions: Analytics-Powered Marketing
Bethany Hale
HEAD OF MARKETING, CEDAR INC.
@BethanyHale
Kevin Johnson
PRESIDENT, W2O MARKETECHING
Mark Stouse
CHIEF EXECUTIVE OFFICER, PROOF
@MarkStouse
Julissa Viana
SENIOR DIRECTOR, GLOBAL SOCIAL MEDIA, CELGENE
@JulissaViana
What a great time speaking at my first #SXSW panel called “Turning insights into action: analytics-powered marketing.” Thanks to @W2OGroup & @AaronStrout. Also, thanks to a great panel: Bethany Hale from @CedarNY, @markstouse & moderator Kevin Johnson. #w2osxsw pic.twitter.com/vTPm9ptyVH
— Julissa Viana (@JulissaViana) March 12, 2019
Marketing in the Rise of Health Activism
Alexis Denny
DIRECTOR OF GOVERNMENT AFFAIRS, PKD FOUNDATION
@adennypkd
Mary Michael
VICE PRESIDENT OF PATIENT ADVOCACY & STAKEHOLDER MANAGEMENT, OTSUKA
Aaron Strout
CHIEF MARKETING OFFICER, W2O
@AaronStrout
Amber Tresca
FOUNDER, ABOUT IBD
@AboutIBD
Smart conversation with @aboutIBD @rpcvalexis and Mary Michael about health advocacy, moderated by @AaronStrout. It’s a great example of elevating the discussion by bringing all the players in the game to the table. #W2OSXSW #sxsw pic.twitter.com/5F1c9jTCDX
— Ellen Gerstein (@elleinthecity) March 12, 2019
GeekACue
No SXSW is ever complete without good barbeque and music.
Thanks to @W2OGroup & @WeissWord @AaronStrout @bobpearson1845 @shwen @RasuShrestha @pjmachado for another memorable #GeekACue! See y’all at #SXSW next year! pic.twitter.com/2QrwOuJE4q
— Steven Cutbirth (@SvenC) March 12, 2019
This year was no different as we took over the San Jac Saloon on Sixth Street. The barbecue was courtesy of Micklethwait Craft Meats and it was as amazing as we had hoped. The music was equally good with the featured band, Audley Freed and Friends, coming courtesy of our sponsor, Bayer (h/t Mark Bennett). The late night entertainment came courtesy of Bayli, who did play our after hours show last year. Both were amazing and left the crowd wanting more.
Pictures from our PreCommerce Summit, Partner Programming, and GeekACue are up on our Facebook.
As always, thank you to our incredible sponsors Bayer, PulsePoint, Proof Analytics and Dynamic Signal for being great partners. We couldn’t have done this without you!
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