“When it comes to building your brand, it’s simply driving the reputation you want,” said Stacy Enxing Seng. “You earn this by sharing characteristics you’re proud of.”

Stacy Enxing Seng, a Venture Partner at Lighstone Ventures, is a self-proclaimed “non-expert” in personal branding but has learned from experience that a successful and fruitful career comes with a combination of your own strength, mentorship and a drive to deliver on the results you want. In essence, “branding” yourself based on your own personal goals and experiences is the best way to differentiate yourself in your workplace.

In an industry full of medtech companies striving to stand out while delivering similar outcomes, it is becoming increasingly important for us as medtech marketers and communications to differentiate ourselves. MedtechWomen’s “Personal Branding and How to Differentiate Yourself in the Workplace” event in Minneapolis last week helped us understand how it is possible to stand out from the crowd. The panel brought more than 50+ industry colleagues together for a night of networking and the opportunity to listen to Stacy Enxing Seng speak in depth about how women can successfully differentiate themselves in the workplace.

As we listened to Enxing Seng speak about personal branding, she explained that many of her own childhood experiences served as life lessons that helped her make decisions and strive be the best she could be. She presented 10 relatable steps to how personal branding can help you accomplish your career goals and stand out from the crowd:

  1. Carpe Diem: Seize the day, and love what you do. Time is fleeting, and you never know what you have left; make it so you can wake up in the morning and feel content with all aspects of your life.
  2. Passing the Dinner Test: The people you work with need to pass the dinner test; you need to want to have dinner with them. You should enjoy the people you work with enough to spend time with them outside of your work setting.
  3. Enjoy the Now, but Know Where You Want to Go: It’s okay to have a little fun, but always keep in mind what your end goal is. It’s your responsibility to know what you want to do in the long run, whether it’s personal or career oriented.
  4. “POR,” or Press on Regardless: No matter what might block your road, it’s important to have a sense of resilience to help you moderate your highs and lows. Place accountability on yourself to make changes or alter your path when things aren’t going as planned.
  5. Performance Carries the Day: At the end of the day, companies need to deliver certain performances. Learn early on how to separate your head and your heart and to not take business decisions personally. Understand what your organization needs and why.
  6. Alignment Drives Balance: There is no such thing as work-life balance; instead there is an alignment of what is important to you. Decide what percentage of your life will be dedicated to each of your values (work, family, personal interests, etc.). If you feel out of alignment, then you’re not achieving the balance you laid out for yourself.
  7. Attitude Determines Altitude: If you can maintain a positive attitude and continue driving it, then you will soar.
  8. You Need to Ask in Order to Receive: If you want something, then ask for it; be bold enough to ask for what you are worth, because a component of why you work is to earn an income that feeds your family and fuels your dreams.
  9. Find Someone to Spend Time with who Encourages your Growth: Whether it is a mentor or a person you admire, find someone who inspires you and drives you to continue succeeding. This could be a colleague, a friend, a spouse, a parent or even a person who gave a great speech or wrote a great book.
  10. Stay Ever-Curious, and be a Continuous Learner: There is always something new to learn, so take advantage of learning opportunities you can get from leaders you’re already working with.

Enxing Seng has used these steps to help her find her way through a career that has brought a vast amount change. After undergoing two acquisitions (ev3 to Covidien to Medtronic), Enxing Seng is no newcomer to adjusting her own trajectory to accommodate for success. She believes that no matter what gets thrown at you, you should always stay in your arena and be your best woman self; whatever it is you want to do, you have the capability of doing it.

Thank you so much to Stacy Enxing Seng and the women that attended the MedTech Women event. Attending these panels help us to quench our curiosity and satisfy our need to always continue learning!

About MedtechWomen: an organization dedicated to highlighting women leaders in the medical technology industry. Its focus is on providing opportunities to come together to discuss constructive solutions to key issues facing the medtech industry today. For more information about MedTech Women, visit www.medtechwomen.org