Philips' goal was to introduce the Philips personal health programs (app-based programs supported by connected health devices) to help people establish and maintain a healthier lifestyle. The first solution to launch was the Philips HealthSuite health app, supported by Philips health watch, Philips upper arm blood pressure monitor, wrist blood pressure monitor, body analysis scale, and ear thermometer.
W2O Group Analytics Team created a custom-database of consumers and then mined that audience for media consumption trends, identifying which media they engage with at a rate greater than the norm. In addition, the earned media team conducted outreach to the most influential press and analysts. Reporters were offered in-person pre-briefs and live demonstrations of the Philips products and how they connect to the Philips HealthSuite.
W2O Group secured 30 in-person and/or virtual demos of the Philips HealthSuite and garnered over 112 mentions in blogs/news outlets as well as more than 6 million earned media impressions. The earned media mentions and impressions exceeded expectations by a wide margin and drove significant traffic to the Philips’ web page.