I was recently interviewed by David Pembroke, leader of the contentgroup, based in Australia, about Storytizing and what it means for the public sector. My thoughts, of course, apply to both public and private. Here is the podcast.
David, by the way, runs a cool weekly podcast, called InTransition, which is dedicated to the practice of content marketing in the public sector. Every week David interviews leading experts in public sector communications from policy makers, to agencies with government clients, to journalists and technical specialists. Worth a look at what topics he is exploring.
Interested in learning more about Storytizing? Check out my latest webinar!