Redefining PR is essential for the industry to move forward. It’s key that as an industry, we broaden our definition of what public relations means, in order for us to grow and progress.

This week’s guest is working to make this happen through her work. I had the pleasure of sitting down with Aarti Shah, COO, Senior Editor, and Head of Strategic Partnerships at The Holmes Report to discuss the reimagining of PR’s role, how PR influences behavior, and the future of the industry. Plus, we bond over Austin, TX and she shares how she spent her recent sabbatical. Take a listen below.

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