Reflecting on Three Months of Lockdown

As we start to come out of lockdown with our own “4th July” in the UK, I’ve been reflecting on the last three months. Unless you had a critical job to perform, you were to stay at home and only leave to get necessary groceries or exercise. While W2O had a work from home policy in place before the COVID-19 pandemic began, which allowed staff to work one day at home each week, transitioning to working full time at home hasn’t been easy.

Despite some of the twists and turns we’ve had to overcome, I’m incredibly proud of the way W2O’s EMEA team has continued to perform in these challenging times. We’ve continued to deliver outstanding work for our clients, hired 20 new employees, won awards for our creativity, and helped our local community.

Here are a few highlights:

Giving Back

At the start of the lockdown period, we assessed a few non-client partnerships where we could offer our expertise in healthcare and communications pro bono to help make the world a healthier place. We chose the following groups and have been working with them as follows:

  • The World Health Organization Emergencies Programme, managing meetings with 200+ clinicians and researchers triweekly to support them in knowledge-sharing and prioritising research to combat the virus.
  • The AGILE research platform, supporting a clinical team based out of the University of Liverpool in their efforts to accelerate the search for novel effective COVID-19 treatments.
  • The Royal Free London Trust, supporting their communications team with social media strategy and creative during the COVID-19 crisis.

Keeping Our Culture

Going from two physical offices in EMEA to over 150 home offices has proved challenging in remaining together and aligned. It’s not just face time, it’s celebrating the small victories and personal achievements and battling the loneliness that can occur.

Before lockdown, we had a weekly office-wide meeting, which still continues today, just over Zoom. This meeting allows us to connect, share positive news and introduce our new hires. Each week, a guest host shares something interesting or personal. We book-end this meeting with a virtual happy hour on Friday where we give thanks to those who have delivered fantastic work or gone the extra mile or just simply share our gratitude for our colleagues.

To keep us closer together while working from home, we introduced a weekly Culture Club challenge, which involves a fun task, from participating in a TikTok video to coming up with something witty or sharing what we’ve been up to. The goal is to do something a little silly that everyone can participate in and have a laugh together, which is so vital to helping stay mentally well.

Finally, we’ve had to re-work how we do introductions to ensure our new hires get enough face time with their new colleagues as they’re not able to simply walk around the office and introduce themselves.

Supporting One Another

We talk a lot at W2O about our long hallway, which runs from Zurich to San Francisco, and how we’re able to connect along the way. I’ve always been impressed by how W2O is able to create connectivity among offices. But nothing has shown that more than now, when all of our colleagues have come together during the pandemic. I’ve heard so many great examples of colleagues reaching out to each other and making sure everyone is doing okay, especially those who live far away from their home or who live alone.

One of my favourite ways W2O has adapted is a global initiative created by staff members that provides parents in the firm with a selection of activities and experiences for their children. What started as a small idea has grown into an initiative that helps parents address the challenge of educating children from home while allowing them to volunteer and spend some time helping out their own community!

It’s very easy for people to use the word unprecedented. It’s become a cliché. However, there’s no better word to describe what a turbulent year 2020 has been so far. Despite the difficulties, W2O EMEA has come together and become stronger, unified in helping our clients, our communities and each other.

I’ve never been prouder.


Learn more about W2O via our About or Healthcare pages.

Annalise Coady
Annalise Coady

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