Learning how to be successful in a public relations agency is not something that happens overnight, and it is very much a sink-or-swim experience when starting in the industry. There are a lot of books available that focus on public relations theory, but when I started in public relations there wasn’t anything to guide early to mid-level public relations professionals through the day-to-day life of working in an agency…until now.
“How to Succeed in a PR Agency: Real Talk to Grow Your Career & Become Indispensable” is a newly published book aiming to simplify and clarify agency life. The book’s authors, Shalon Roth and Kristin Johnson, have collectively worked in agencies for 25+ years and share secrets that no one will teach in a classroom or seminar. Chapters focus on topics such as staffing, budget basics, building a team and managing your career, and each chapter is punctuated with stories from leaders in the industry.
When Shalon and Kristin asked me to contribute to this book with insights about how I managed my career and became the media strategist I am today, I spent a lot of time thinking about my first ever media placement and as the youngest contributor to this book, it was important to me to share real stories about what it is like coming up in PR.
Growing in my career and finding my niche in healthcare media took time. I spent my first two agency jobs paying my dues (developing call agendas, taking notes, logistical planning, etc.). However, I kept raising my hand to work on media activities across my accounts which helped me to develop relationships with top health reporters and carve out a media specialty.
Today, almost 15 years later, I look back on the time I spent coming up in my career and I’m glad I always pushed to focus on what I was truly interested in. It’s important to remember that your career is long, and there will always be ups and downs but finding something you like to do is key.
To purchase this book, it can be found on Amazon. In addition, W2O’s Gary Grates endorsed this book as a must-read for PR professionals to help map out their individual path to success.