Innovation is hard. Done properly, it takes an unrelenting commitment and endless hours spent in service of seeking out that which is new and useful. This pursuit must not take place in a vacuum as it requires guidance and purpose. Innovation must be for the benefit of one’s key stakeholders which in W2O’s case are our clients, employees and ecosystem partners.

At W2O, we take this mission very seriously and it’s why for over a decade we have invested so heavily in SXSW, a 10-day event based in Austin, TX; one that is a rooted in innovation, discovery and disruption.

Each year, we approach SXSW with a renewed perspective and commitment to finding the pulse on what matters most to our clients and those within the healthcare ecosystem. This year is no different – we’re back and more health-focused and client-driven than ever before. We’re thrilled to feature clients on each of our official panels, showcasing our shared mission of making the world a healthier place through marketing and communications.

Below is a breakdown of our events – if you’re interested in attending, RSVP below.

Sunday, March 15th

PreCommerce Health Innovation Summit: We will be hosting a full day of thought-provoking content, featuring speakers from the world’s top healthcare companies, discussing the hottest topics in the industry.

GeekACue: Following our PreCommerce Health Innovation Summit, we will host our 11th annual GeekACue party. This is one of the hottest parties during SXSW – so space is limited. Per tradition, we will have delicious BBQ and an amazing lineup of musicians: Hannah Gill & the Hours and Shane Smith and the Saints.

We’re excited to announce that this year, for the first time, we will be hosting one-day of healthcare-focused SXSW official programming as part of the Health and MedTech track. Below is the schedule of our official content, our confirmed speaker list, and our 2020 session recommendations. Happy SX, looking forward to seeing you in Austin next month!

W2O SXSW Health & MedTech Programming | March 16, 2020 | Agenda*

The LINE Austin, Topaz Ballroom

9:30 – 10:30 AM | The Patient Advocate Perspective

11:00 AM – 12:00 PM | Defining Healthcare for the New Decade & Beyond

12:30 – 1:30 PM | Treating and Mapping the Brain: Neuro Advancements

2:00 – 3:00 PM | Value and Access in a Healthcare-Centric World

3:30 – 4:30 PM | A World Without Non-Communicable Diseases?

5:00 – 6:00 PM | Build, Not Buy: The Future of Health Innovation

W2O SXSW Health & MedTech Programming | March 16, 2020  | Confirmed Speaker List

SXSW 2020 Session Recommendations*

  • The Advertising Research Foundation (ARF) will be hosting a panel on “Why Emotions in Advertising Matter” on March 17th from 11:00 AM – 12:00 PM, featuring W2O’s own Chuck Hemann, Practice Leader of Digital Intelligence & Activation.

We hope you can join us for any/all of our events.

*These events require an official SXSW badge.


Interested in learning more about W2O? Check out our About or Healthcare pages.