W2O Group Event

Digital Brunch
10:00 AM- 12:00 PM
Come join us in our new W2O Digital Space for some good food, a jazz trio, chair massages, and a “hoppy Hour” petting zoo!

Recommended Panels

Consumer Data: Can I get Satisfaction?
11:00 AM- 12:00 PM Four Seasons- Four Seasons Ballroom
Since the dawn of spam and server hacks, there has been trepidation on the part of the consumer in sharing their personal data with the companies they interact with, and with good reason. But, there is a way for consumers to leverage their data to his or her advantage. Many companies today are mining the data they capture about their customers, such as spending habits and purchase preferences – and chances are, whether they realize it or not, they are benefiting from it. Recent articles site that Fiat uses their customer data to find out how to target new customers and provide better service to the ones it already has. Wal-Mart uses purchasing habit data to deliver the right item to the right customer. American Express suggests products to its customers based on analysis of the customer’s monthly expenditures, and often provides deals on those items. This session will discuss how the consumer should re-evaluate the companies they interact with and how their data can benefit them. #tabbedout Additional information here

Contagious- Why Things Catch On
12:00 PM-12:20 PM Austin Convention Center-Ballroom G
Why do Cheerios generate more word of mouth than Disney World? Which emotional responses prompt a person to share a link to an article? Jonah Berger, a Wharton marketing professor and author of CONTAGIOUS: WHY THINGS CATCH ON, explains the 6 elements at the core of word of mouth sensations. Based on a decade of original research and studies from other experts, Jonah Berger will show you why The Tipping Point is only half the story. The message matters more than the messenger. Learn the things that any marketer can do to craft a compelling message about their product or idea that people will want to share. #sxsw #contagious Additional information here

The Secret Dangers of Online Influence Marketing
12:30 PM- 1:30 PM- Four Seasons San Jacinto Ballroom
Are marketers wasting time and money with today’s influence measurement tools? This all-star panel of social media thought leaders exposes the pitfalls of finding social media influencers, and reveals why many marketers get it wrong. They’ll show that influence measurement tools like Klout and Kred are misleading marketers into believing they are measuring influence, when they are only measuring popularity. Today’s platforms perform so poorly when measuring such critical factors as the ability to motivate action and effect behavioral change that basing decisions on these tools alone can be dangerous. Panelists will discuss why marketers should stop focusing on tools and start using social media for what it was meant to accomplish – building relationships and harnessing communities. By using innovative methods to identify peer influencers who demonstrate creativity, insight and passion, marketers can learn to start an avalanche of positive attitudes for their brand, product or service. #influencers Additional information found here

Next Gen Entertainment Entrepreneurs
2:00 PM-3:00 PM- Austin Convention Center Room 15
The entertainment business is evolving faster than ever, with new methods of funding, production, distribution, viewing and sharing content entering the market regularly. Learn how startups can disrupt the industry from the next generation of entertainment entrepreneurs. The managing partner of Plus Capital, Adam Lilling, will moderate as the founders of VHX, Slated, Tugg and The Black List share their stories as well as their insights on launching a successful startup in the entertainment world. #sxsw #sxstartupalley Additional information here

Check out other Startup Alley programming here: http://sxsw.com/film/startup-alley

Cant Buy me Like
3:30 PM- 4:30 PM- Sheraton Austin
In 2009, Bob Garfield published The Chaos Scenario and the world of media and marketing shit themselves. The book presented an apocalyptic vision of the steady collapse of mass media and mass marketing, which was scary enough. But then he went on to demonstrate the digital world to be woefully unable to achieve the advertising/publishing symbiosis – or the scale – to fill in the yawning gap. It’s all about supply and demand, ad avoidance and vanishing reach.
But now here comes Bob’s successor book, suggesting a way out of chaos. Co-written with digital-marketing pioneer Doug Levy, Can’t Buy Me Like is a manifesto, a primer and damn near a spiritual wake-up call for doing business in the dawning Relationship Era. Filled with proprietary data and case histories (plus Garfield’s trademark gimlet-eyed analysis of worst practices), Can’t Buy Me Like will literally launch a new discipline within marketing. #sxsw #cantbuyme Additional information here

Big Data: Is it Killing Creativity?
4:00 PM-Hilton Downtown Austin- Room 615AB
Storytelling. Creativity. Emotion. These elements have forever been the backbone of marketing.
But now, thanks to the digital revolution, the creative industry finds itself balancing two very different approaches. While new technology and mobile devices have brought exciting new ways for marketers to connect with their audiences, they’ve also brought something else: data. And it’s big data – full of all kinds of information about customers. Now marketers know more about their audiences – where they live, what they like, their social networks, where and how best to reach them – than ever before.
The rise of marketing analytics has resulted in information previously not available to an artistic industry rooted in creativity, not numbers. But how much customer data is too much? What if creatives overanalyze data and lose the art of compelling storytelling? Will dashboards push aside storyboards? Hear how data and creativity are both competing and coexisting in marketing today. #datasxsw Additional information here

How to Build a Social Network in Health
4:15 PM- 4:30 PM
There are three main qualities required to create a successful social network in health: trust, transparency, and meritocracy. The first element, trust, can be created by connecting people with trusted health information and the best care providers. The second element is making online health information transparent, which creates participant accountability for their contributions, and community accountability to maintain the quality of the information that’s provided. The third element of success is recognizing merit, which encourages increased participation, by allowing an equal opportunity to contribute to the network, both by adding information and by evaluating it through peer review. When these three qualities have aligned a framework for a successful social health network has been created. The community thrives because it is built by people who participate and engage for the right reasons, and who are continuously adding real sustainable value to everyone involved. #healthinfo Additional information here

Death of the Coach Potato: The Future of Social TV
5:00 PM-6:00 PM- Austin Convention Center Room 18ABCD
Steve Jobs was famously quoted as saying “You watch television to turn your brain off and you work on your computer when you want to turn your brain on.” The rapidly evolving field of Social TV is turning the belief that television is a passive viewing activity on its head. This panel will explore how some of the hottest brands in television are leveraging social TV to transform the viewing experience, re-shape content development and generate new revenue streams.#socialtv Additional information here

Events and Parties 

Ekaterina Walter- Book Signing
3:00 PM- 3:20 PM- Austin Convention Center Ballroom D Foyer
Ekaterina Walter will appear at the South by Bookstore to sign copies of “Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg” following her Panel session.
Ekaterina Walter is a marketer, thinker, speaker, and connector. As Social Media Strategist for Intel, Ekaterina works at the intersection of high tech and integrated marketing—driving global strategies and helping colleagues to leverage new media in support of business goals. She believes that building relationships with customers should be at the core of any business and that social media provides a perfect opportunity to do so. At Intel Ekaterina is responsible for global social networking strategy and company-wide social media enablement. She is a recognized thought-leader in her field, a vibrant speaker, and is a regular contributor to well-known industry publications such as Mashable, Fast Company, AdWeek and others. You can connect with her on Twitter @ekaterina or through her blog – Building Social Bridges. Additional information here

MOFILM- Beer & a Brief
4:00 PM- 6:00 PM Fado Irish Pub
Like a beer? Like interesting briefs?
Join the MOFILM Team for the “MOFILM Beer & Brief” event.
They’d love to chat with you over a beer about their upcoming briefs for global brands such as Chevrolet, AT&T, and more…Through the MOFILM video contest model they provide filmmakers with production grants to help fund your films, you can win up to $8,000 in cash, PLUS the first prize winner and guest get flown to their events all around the globe! So if you fancy partying with them in Cannes, Beijing, Rio, London…come and see MOFILM at Fado’s! Additional information here

H+K Strategies Official Post-Interactive Reception
5:00 PM-7:00 PM- Wanderlust
Following a day of programming about emerging data trends and how they’re reshaping journalism, democracy and more, join Hill+Knowlton Strategies for food, drink and the opportunity to talk with our panelists. Additional information here

SXSW Film Happy Hour hosted by Mozilla Firefox
5:00 PM- 7:00 PM Stephen F’s Bar 701 Congress Ave
The SXSW Film Happy Hour hosted by Firefox will feature complimentary beer, wine, and specialty Firefox cocktails, as well as a menu of delectable bites and Firefox cupcakes. There will also be lots of cool Firefox gear and an exclusive Firefox Happy Hour giveaway. Come by to have a cocktail, grab some gear, and take a photo or two with the Firefox! Additional information here

#VegasTech SXSW Lounge
6:00 PM- 9:00 PM
Come see why Slate Magazine called Vegas a promising “innovation cluster”. The #VegasTech lounge promises networking, free cocktails and friends. Additional information here

Warner Bros Television Group
6:00 PM- 12:00 AM Mexi-arte Museum
WB Tell-A-Vision: an immersive experience, changing daily, about the art of storytelling. How do you like to watch? Additional information here

@NIGHT at #FEED powered by Twitter
9:00 PM- 3:00 AM AMOA- Arthouse
@Night hosted by Twitter. Featuring Azari & III, Kidnap Kid, Jerome LOL. Complimentary Tequila Cocktails. Additional information here

The Munchie Mobile Food Truck SXSWi
8:00 AM- 12:00 PM; 10:00 PM – 2:00 AM
Marriott Hotel, 300 East 4th Street
Free breakfast and late night snacks brought to you by Mashable and TODAY.com.
Additional information here 

Additional Resources

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