We kicked off our 2nd annual Movers & Shapers event (last year known as Geekfest) on Saturday here during SXSW. This one featured several people I’m lucky to call friends. As Bob Pearson mentioned, we chose this list of speakers because many of them are shaping the future of business in this digital age.
Thanks to our clients, partners and sponsors and W2O employees who made today (and our other #SXW2O events) possible. Below are a few highlights from each of the speakers.
- Javier Boix, Senior Director, StoryLab, AbbVie
Javier discussed activating a storyline paradigm (see his pre-interview here). When he and the team thought about how to move AbbVie in the storytelling realm, they knew they had to approach things differently. That’s why they created StoryLab. For AbbVie, StoryLab = Content Development + Media Relations + Digital + Measurement. Tune into the Movers & Shapers livestream at just over the 9 minute mark to see Javier’s session.
Jesse Knish Photography
- Michael Jarjour, CEO, ODH, Inc
Michael joined us to talk about how Data is Improving Mental Health. He sat down with our own Bob Pearson to discuss Michael’s passion, how we transform behavioral and health. Key challenges in behavioral health are resource constraints and highly fragmented data. Mentrics is a tool that combines ODH’s risk assessment data along with data of the complex care patients to find out which patients are most at risk. From a data perspective, payers are the most important component. How does the risk stratification process work? Michael explained that the ODH team had worked on the solution for four years. It identifies the high-cost patient population to track cost drivers over a year. The goal is to help health care providers figure out which patients are at risk and provide insights into the kind of treatment that can best affect outcomes. It’s about identifying 1) which patients need the most help 2) what kind of help do they need? 3) How can we help? Tune into the Movers & Shapers livestream at about the 23 minute mark to see their discussion.
Jesse Knish Photography
- Amber Naslund, SVP Marketing, Sysomos
I’ve known Amber a long time. She’s someone I’ve always had a great deal of respect for. Now even more so after hearing her talk about embracing imperfection. Everyone talks about transparency and authenticity. Amber nails both. She lives and breathes social engagement and analytics. Much of her talk centered around Impostor Syndrome. It refers to “high-achieving individuals marked by an inability to internalize their accomplishments and a persistent fear of being exposed as “fraud.” In 2011, she was riding high when Radian6 was purchased by Salesforce, she had a successful book and was well-known for the social engagement work that she was a part of. During her next step is when she starting struggling those negative feelings of self-doubt. Especially as so many of her peers in the social space appeared to be at the top of their game. That period led her to do research on the topic. She quickly found in her interviews that Impostor’s Syndrome affects everyone… men, women, all ages, etc. Even extremely successful people like best-selling author Stephen King. Bottom line, Amber’s currently focused on making this topic as her next book. I hope she’s successful on that front and applaud her for having the courage to share with the folks here at our event. You can check out Amber’s session at about the 39 minute mark of the Movers and Shapers livestream.
- Ray Kerins, SVP Head of Communications & Government Relations, Bayer
Ray’s topic of discussion was the Criticality of Intellectual Property. Ray did something I wasn’t expecting. He made a talk about IP pretty lively and engaging. He started his session by acknowledging that most people’s eyes glaze over when they hear about patents and IP. He defined IP as the set of laws that protect individuals and companies who have created a unique product or thing. It’s important to all of us because it protects innovation. Ray cited one of the most difficult aspects of IP is the un-evenness of laws around the world. While those in the United States are decent, several countries outside the US have very weak laws, and in some cases, those laws can be difficult to enforce. Ray is a board member of the US Chamber of Commerce and he’s also a member of the Global Intellectual Property Center (GIPC). GIPC’s sole responsibility is to make sure the IP laws around the world help protect innovation created in America. According to Ray, IP creates job. He referenced several reports compiled by GIPC. One such report is the International IP Index, which ranks the world’s countries in terms of levle of IP protection. In other words, to track the places where counterfeiting is the biggest problem. Surprises? Venezuela is the country that currently ranks the highest on that list. India is #2. Another surprise? China currently ranks 17th on the list. Ray attributed China’s going down on the list (improving) to the Chinese government’s active efforts to strengthen their IP laws and enforcing those laws. You can check out Ray’s session just about the 50 minute mark of the Movers and Shapers livestream.
- Michele Skelding, SVP Global Technology and Innovation, Austin Chamber of Commerce
Michele’s topic was The Next Big Thing? Disruptive Innovation in ATX. Michele has lived in Austin for the last 20 years and has worked in technology for most of that time. She joined the Austin Chamber of Commerce about three years ago with the goal of bringing her tech expertise to the city. Michele mentioned that the average age in Austin was 33. The city has a population of about 1.9 million people, of which 415,000 are students. What’s one of the most important things the city can do to keep those students here? Create jobs that they’ll want to stay here for. As a city, that means we have to be on target with our business benefits. Add it all up and Austin is expected to be one of the fastest growing cities until 2025. Michele ended with a plea for those of us in Austin to get engaged in terms of the future of the city. Along those lines, she mentioned recent headlines where Austin proposed city ordinances are creating barriers for companies like Uber and Lyft to operate in this city. One more thing: Thanks to Michele for making the introduction to Hugh Forrest and making that PreCommerce fireside chat possible. You can check out Ray’s session just about the 1 hour 27 minute mark of the Movers and Shapers livestream.
Jesse Knish Photography
- Robert Scoble, Entrepreneur in Residence, UploadVR
Robert is another person I’m fortunate to know pretty well. Robert’s book Naked Conversations (that he co-authored Shel Israel) had a big impact on me when I was gearing up to take the reins at Direct2Dell back in 2006. Robert’s one of the best in the business about what’s next in technology. Look at his other books as an example. Age of Context focused on how sensors and big data will continue to impact business. He and Shel are currently working on their third book called Beyond Mobile. Virtual Reality and Augmented Reality is not surprisingly one of the main topics that book will cover. Fresh off the news that he’s joining UploadVR as their Entrepreneur in Residence, Robert dove right into the topic of virtual reality and augmented reality. He discussed companies like Magic Leap and Meta that will play a part in the future, as well as other established tech companies like Facebook, Microsoft and Google. This technology is already showing up in our world… self-driving cars use sensors and tons of data to map the world around them. Heavy machinery company Caterpillar is already using AR to help train mechanics on repairs. According to Robert, augmented reality (where we interact with virtual objects superimposed on top of real-world objects) is going to have the biggest impact. We’re still 3 – 5 years away from the truly ground-breaking stuff that will occur has hardware gets smaller, faster and cheaper. It’s coming though, and in my opinion, there’s much to look forward to. You can check out Robert’s session at about the 1 hour 38 minute mark of the Movers and Shapers livestream.
- Patrick Moorhead, President and Principal Analyst, Moor Insights & Strategy
Patrick’s topic was The Future of Healthcare is Closer Than it May Appear. Before becoming an industry analyst, he spent over 20 years in the tech business, focused on things like product management, product marketing and strategy. For 15 years he served on the board of St. Davids’s Medical Center and the Austin Heart Hospital (where he also chaired the board for five years). Besides sing the bureaucracy first hand, he was struck by the number of people so passionate about helping others. He mentioned that we spend over $3 trillion dollars in Healthcare annually. An estimated 90% of that goes toward chronic diseases like diabetes and high blood pressure. And an estimated 80% of those could be prevented with better healthcare along with personal responsibility. He also said the biggest issue in healthcare is the disconnect between payment and service. During the session, he called out that Moor Insights was welcoming Yuri Teshler to lead the Healthcare vertical You can check out Patrick’s session at just over the 1 hour 58 minute mark of the Movers and Shapers livestream.
- Natanya Anderson, Sr. Marketing Director, 365 by Whole Foods Market
Natanya talked about the Mandate to Innovate, which is a good topic for her given how much she has done inside the walls of Whole Foods before taking on the charter to expand their 365 effort. She touched on disruption and called out Whole Foods’ recent investment in Instacart as an example of how Whole Foods is working with innovative companies instead of against them. Figuring how to innovate inside a big brand was something she struggled with at first. Her light bulb moment came when she spoke at the Foresight & Trends Conference about 18 months ago. She spoke to many people there who were part of innovation groups, or in some cases, even innovation business units. Many of them spent time analyzing trends to help figure out what areas lend themselves to innovation within their respective companies. That’s when it hit her. Instead of thinking, “How do I get that (innovation) job?” She realized the better question was, “How do I make innovation part of my job?” She started by establishing a mandate to innovate for herself. That’s when she starting actively looking for places where Whole Foods could innovate. Then she extended the that intention to innovate to her entire team. She found that some people on her team were more receptive to it than others. The tipping point was when she tied innovation to the team’s goals overall and they worked as a group to figure out how to measure the innovation part of their efforts. Hint: It wasn’t ROI. You can check out Natanya’s session at just over the 2 hour 14 minute mark of the Movers and Shapers livestream.
Check back soon to learn more from other speakers and what amazing insights they offered at Movers & Shapers!
Lionel Menchaca currently serves as Director of Corporate & Strategy at W2O Group. Feel free to connect with him on LinkedIn or reach out to him on Twitter at @LionelGeek!
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When it comes to hospital and health system use of social media, “it’s less of a question about whether you should do it; it’s can you afford not to,” noted UPMC’s chief innovation officer, Rasu Shrestha, M.D. (@RasuShrestha), at W2O Group’s inaugural #HITsmCIO Reception on April 12, 2015, in Chicago. Utilizing the capabilities of our robust MDigitalLIfe #Healthecosystem and advanced social analytics, W2O gathered together some of the industry’s forefront thought leaders and social influencers to review the results of our third annual study and hear directly from provider IT leaders on how and why they are using social media.
Social media data and advanced analytics are providing a crisp, new lens through which to view this community and better understand the critical issues that hospital and health system IT leaders face today. Where do they look for information? What are the key issues being discussed? And how are provider IT leaders engaging with their peers and the #Healthecosystem as a whole? This year’s W2O Group report – What Healthcare CIOs are Really Talking About – provides key insights and notable trends on how this community is utilizing Twitter to advance the health IT conversation, engage with their networks and drive awareness and education throughout the industry.
Not surprisingly, when it comes to the most popular topics being discussed among provider CIOs, electronic health records (EHRs) take first place. Following closely behind is mHealth, with other key topics including innovation, big data and Ebola. Being that it was a physician, not a reporter, who broke the story about the Measles outbreak at Disneyland via Twitter earlier this year, the fact that Ebola was also one of the top topics in our CIO community supports just how important a role social can plan in terms of improving public health awareness and communication among both clinicians and provider executives.
We also looked at the growth in trending topics among the community. As you’ll see, mental health and innovation had the highest growth year to year, a strong indicator of two areas that are becoming an increasingly important part of the healthcare technology conversation. The chart below also shows the rise in discussion about cancer, leadership and healthcare IT social media (#HITsm), as well as many others:
To better understand who CIOs are engaging with, we looked at both the most retweeted and most followed among the community. In terms of the most retweeted, they are:
- Vala Afshar (@ValaAfshar), CMO at Extreme Networks
- Eric Topol (@EricTopol), cardiologist and Medscape editor-in-chief
- Brian Ahier (@ahier), Director of Standards and Government Affairs at Medicity
- Farzad Mostashari, M.D., (@Farzad_MD), former National Coordinator for Health Information Technology and founder of Aledade, Inc.
- The New York Times (@nytimes)
As you’ll also see included in the image above, the most followed CIOs and CMIOs are:
- John Halamka, M.D. (@jhalamka), Chief Information Officer, Beth Israel Deaconess Medical Center (BIDMC)
- Will Weider (@CandidCIO), Chief Information Officer, Ministry Health Care
- Luis Saldana, M.D. (@lsaldanamd),Chief Medical Informatics Officer, Texas Health Resources
- Dirk Stanley, M.D. (@dirkstanley), Chief Medical Informatics Officer, Cooley Dickinson Hospital
- David Chou (@dchou1107) Chief Information Officer, University of Mississippi Medical Center
In terms of the most @mentioned CIOs, Dr. Halamka is one again at the top of the list, with two Texas Health Resources’ social power houses coming in next. The top five list includes the following (though please be sure to check out the presentation below for more information and the expanded list):
- John Halamka, M.D. (@jhalamka), Chief Information Officer, BIDMC
- Edward Marx (@marxists), Chief Information Officer, Texas Health Resources
- Luis Saldana, M.D.,(@lsaldanamd) Chief Medical Informatics Officer, Texas Health Resources
- Sue Schade (@sgschade), Chief Information Officer, University of Michigan Health System
- David Chou,(@dchou1107) Chief Information Officer, University of Mississippi Medical Center
Additionally, as you see above on the bottom half of the slide image, CIOs are sharing more information from top tier, national media outlets than trade publications. The New York Times, Wall Street Journal, Forbes, Washington Post and Harvard Business Review produce the most frequently linked to content by this community. As for the most liked to trade media outlets, these include Healthcare IT News, FierceHealthIT, Becker’s Hospital Review, iHealthBeat and CIO.com
Being that this is social use that we’re analyzing, what about the blogs, you ask? In terms of the most linked-to blogs, Kevin Pho, M.D.’s blog (@KevinMD) was shared the most among this community, with top articles related to both personal health and healthcare technology, with HIStalk and The Health Care Blog coming in next. The top five most shared blogs includes:
- The Health Care Blog
- Gates Notes
- EMR and HIPAA
We also looked at provider CIO following patterns and discovered that our community is engaged with a mix of industry organizations, government entities, leading trade outlets and thought leaders, including HIMSS, ONC, Healthcare IT News, TedMed, and Farzad Mostashari, M.D. Additionally, organizations including Cerner and EMC Healthcare are among the top accounts who are following the CIO community.
Still hungry for more analytics goodness? Please see the presentation below for our full research report be sure to follow @W2OGroup and #HITsmCIO for the latest findings, news and updates from our community!
For a deeper dive into the research and to set up media briefings, please contact:
W2O Group recently introduced Okta as our Enterprise Identity management (EIM) system to enable Single Sign-on (SSO) via Microsoft Active Directory integration and license governance for our internal and SaaS delivered applications and services. Say what?!?
Cutting through the techno-speak, Okta makes it very easy, efficient, and cost-effective for I.T. to enable Single Sign-on for internal and SaaS applications. Okta also makes it very easy and efficient to track license utilization, ensuring we are using the licenses we have purchased and letting us know when we need to acquire more licenses. Most importantly, Okta helps increase our security profile:
- With SSO enabled, you only need to remember one username and password to access your company applications and services
- It’s easier for you to comply with a corporate password policy because the same password is used across all your applications
- Any change you make to your password – typically required on a regular basis by a corporate password policy – is automatically synced to Okta and your applications
- Okta is available on your mobile device for seamless access to all your applications
- Helps I.T. ensure that people have access to the applications and services they should and none they should not
Okta’s features, efficiency, ease-of-use, security, and cost-effectiveness made the decision to purchase a no-brainer. Okta’s excellent customer service, a pleasant surprise, has made me a huge fan.
So…how did Okta get me to start promoting the product for them? Gamification.
Recently, I received an email from Okta inviting me to join an “exclusive new customer advocacy hub called the Okta O-zone.” Generally speaking, when I see the word “exclusive” in an email, I usually hit the delete button – if it’s exclusive why are you sending me the email equivalent of a form letter? Just before clicking the delete button, the word “game-ified” caught my attention and long story short, I ended up joining the Okta O-zone because:
- Clearly, I do think Okta is a great product and represents the future of Enterprise Identity management
- I really wanted to learn how they were gamifying influence
Once you complete the sign-up process, you’re taken to the O-zone portal (aptly named because an Okta is a unit of measurement used to describe cloud cover) where you are presented with a series of challenges, e.g., Tweeting Okta marketing messages, Facebook posts, conducting reference calls, etc., to complete. Each challenge you complete earns you points which can be redeemed for Okta gear (t-shirts, etc.) and progressively cooler rewards. You also have the opportunity to interact with other Okta influencers/evangelists and network.
Well, I’m hooked on the O-zone and here’s why:
- I know what the company gets from me when I promote on its behalf, now I know exactly what I get from the company and what I have to do for it
- I like the competition
- It’s dead easy – click a button and the tweet goes out, click a button and Facebook gets a post – and doesn’t require a lot of my time to participate
Over the past few days, I have completed challenges and earned points which I plan to spend on a great, big…charitable donation. Yep, a donation to the charity of my choice through Okta’s partnership with FirstGiving.com. I’m not looking for kudos here, I just thought it was cool that I could contribute $100 to a charity on a regular basis for what amounts to 30 mins. of my time a month. Kudos to Okta for making charitable contribution an option.
You know a company is doing something right when one of their customers – an I.T. decision maker – finds their product and gamification of influence exciting and innovative enough to write a blog post.
One of the most enduring story lines in Technology has been the ongoing “conflict” between IT and end users.
On one side, the stereotype tells us that we have strict, security-minded IT people keeping tight reins on which technology can be used when and by whom, resulting in a lowest-common-denominator approach that restricts user freedom and creativity. The reverse stereotype shows users who can barely function without the IT help desk always by their side, calling every 24 hours with the same basic questions and issues (e.g. “my computer doesn’t work” or “the Internet is down” and the timeless classic “I can’t print.”)
Reality, as always, lies somewhere in between. Most IT staff is focused on innovation and productivity, helping provide the latest tools and technologies to propel the business while also installing controls to protect users from undesirable people and behaviors. Most end users who are reasonably savvy about their laptops, phones and tablets can solve routine issues on their own and only need guidance with new software or new processes. Yet the story line is so pervasive because it speaks to the very human battle between centralized control and individual freedom — a dynamic that drives many of our political, social and cultural tensions throughout history.
It’s this evolving dynamic that has us so excited to announce our newest client partnership with BMC Software, a well-established market leader providing software to manage technology systems and services for tens of thousands of businesses worldwide. While not always visible to users, BMC’s software helps IT leaders manage generations of technology and tap into all the important trends shaping the future – mobile, social, cloud and big data.
The coolest thing is that success hasn’t dampened their drive to innovate. In fact, BMC, which already generates more than $2.2 billion in annual revenues, is poised to boldly re-invent their entire space with hot new products like the “MyIT” app – which instantly gives power back to users while ensuring appropriate controls for the organization. The new products will essentially re-balance the dynamic between IT and end users, helping us all find the middle ground that liberates user creativity and productivity while freeing IT from the shackles of non-stop reactive help-desk duty.
For people like me who have been marketing enterprise technology for 20+ years, that’s a pretty exciting mission. The BMC partnership is exciting in other ways:
- BMC has savvy, experienced marketing and communications leaders committed to innovating and integrating across their functions. They’re not content with traditional, siloed approaches; are ready to push the envelope via digital and social channels; and yet keenly focused on what really works for a global B2B player.
- BMC ran an efficient and transparent RFP process complete with pop tests that simulate the client-agency working relationship. The resulting contract is value-based with budget tied to results — not hours. And in choosing WCG, they’re banking on a team of analytics, content, engagement and strategy experts — not the usual merry band of PR generalists. We believe this will become a dominant model for marketing services going forward.
- This is a significant win for WCG’s fast-growing technology practice, which is on track to surpass $10 million in 2013 revenues after only two or three years of focused investment. BMC complements an awesome client portfolio that includes HP, Intel, Qualcomm Life, Software AG, Surescripts and Verizon. In many ways, we believe we’re building out the next-generation agency — fully vested in multi-disciplinary and multi-channel integration, digitally and socially native with analytics at the core.
Bottom line: We’re thrilled that BMC has selected us as a “second sales force” and can’t wait to help advance their mission. We believe we’ll invent new models together that can re-define how technology clients and agencies manage global engagement efforts. We’ll learn a lot in the process, and plan to share our progress along the way.