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San Francisco, June 12, 2019 – W2O, the leading independent provider of analytics-driven, digital-first marketing communications to the healthcare sector, today announced that it has closed its previously announced investment partnership deal with New Mountain Capital.

“This partnership will allow us to achieve our mission of making the world a healthier place through marketing communications,” said Founder & CEO Jim Weiss. “We will invest to become the very best we can be, building our talent, technology and capabilities to serve our clients better and more expansively than ever – strategically, executionally, and geographically – all while maintaining our independent, entrepreneurial culture and spirit.”

About New Mountain Capital

New Mountain Capital is a New York-based investment firm that emphasizes business building and growth, rather than debt, as it pursues long-term capital appreciation. The firm currently manages private equity, public equity, and credit funds with over $20 billion in assets under management. New Mountain seeks out what it believes to be the highest quality growth leaders in carefully selected industry sectors and then works intensively with management to build the value of these companies. For more information on New Mountain Capital, please visit www.newmountaincapital.com.

About W2O 

Founded by Jim Weiss in 2001, W2O is the leading independent provider of analytics-driven, digital-first marketing services and communications to the healthcare sector.  W2O applies proprietary analytics models, methodologies and approaches in a digital world to design precise communications and marketing strategies to deliver sustained business results. W2O maintains 15 offices across the United States and in Europe.

For more information, please visit www.w2ogroup.com.

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Company primed for next level of international, talent, capability and technology expansion to meet evolving needs of healthcare stakeholders in a digital world 

San Francisco, May 29, 2019 – W2O, the leading independent provider of analytics-driven, digital-first marketing communications to the healthcare sector, today announced it has partnered with New Mountain Capital to accelerate continued growth and scale of the company to meet the evolving needs of its clients to most effectively and efficiently communicate with and influence their key stakeholders in an increasingly digital and mobile world.

The current W2O management team will remain in place, and both Jim Weiss, W2O Founder and CEO, and Jennifer Gottlieb, W2O President, will serve on the board of directors. The transaction is expected to close in the first half of W2O’s fiscal year 2019, subject to customary approvals and closing conditions. Current investment partner Mountaingate Capital is exiting W2O in the transaction. CG Petsky Prunier, part of the Canaccord Genuity Group, and Houlihan Lokey served as financial advisors to W2O and Mountaingate Capital. Financial terms were not disclosed.

In 2016, W2O partnered with Mountaingate to fund the firm’s strategic growth plans, which included three acquisitions – Pure Communications, Marketeching and Sentient – in addition to hiring key talent and making focused investments to expand and enhance its highly integrated technology and service offerings. Since that time, the firm’s revenues more than doubled from just under $100 million annually in 2016 with just over 400 people to anticipated revenues of more than $200 million in 2019 with nearly 800 people.

“We achieved in three years what we planned to do in five, so we were looking for a new partner that could help us maintain our momentum while preserving our dynamic, entrepreneurial culture that provides consistent career growth, innovation, and learning and development opportunities for our people,” said Weiss. “New Mountain is the right partner for this next inflection point in our evolution, one that aligns with an inflection point in healthcare as the sector continues to be impacted by technology at an unprecedented pace. Working with New Mountain, we will continue building and acquiring talent and companies with capabilities that clients have told us they need and want, and facilitate expansion in key markets overseas and in the U.S.”

“This partnership enables us to continue to control our own destiny and pursue our goal of ‘Becoming the Best’ for our clients, and to achieve a renewed mission to make the world a healthier place through marketing communications,” said Gottlieb. “There’s nothing more important than your health, and the future leaders in healthcare will be those that can communicate and compete most effectively in a mobile and digital world through both traditional and non-traditional media channels guided by next-generation analytics. We will not only continue to build and model our business to help our clients achieve this, but also become a digital health player in our own right.”

“W2O is a true leader in healthcare marketing, communications and analytics. We are excited to partner with Jim and his amazing team to support their next phase of growth as a key player in the evolution of the segment,” said Matt Holt, Managing Director at New Mountain Capital. “Healthcare is just beginning to discover new forces in medicine, prevention and cures, and W2O is participating with leading client organizations throughout the healthcare continuum. Our partnership is meant to support investments in key areas while enabling W2O to maintain its successful entrepreneurial culture, commitment to innovation, and unmatched client focus.”

According to Bruce Rogers, Managing Director of Mountaingate Capital, which initially partnered with W2O on this growth strategy, “W2O and its team exceeded our expectations in every way, successfully assimilating acquisitions, on-boarding talent and delivering data-driven insights to inform strategy and programming to achieve a competitive advantage for clients. This is a stellar team committed to client excellence, employee experience and development, and elevating the healthcare ecosystem. We are very pleased to see W2O advance to its next phase of growth with New Mountain Capital and wish Jim and the team the best for continued success.” 

Mountaingate Capital

Mountaingate Capital is a private equity firm based in Denver that specializes in building and empowering companies with strong growth potential and engaged leadership teams. Mountaingate’s focus on organic growth coupled with its proven customer-centric buy-and-build approach for add-on acquisitions and shared equity ownership with management creates more value for the end customer, while forging stronger, more collaborative, and more successful investment partnerships with management teams. Mountaingate targets investments in new platform companies typically with $5 million to $25 million of EBITDA. For more information on Mountaingate, please visit http://mountaingate.com.

About New Mountain Capital
New Mountain Capital is a New York-based investment firm that emphasizes business building and growth, rather than debt, as it pursues long-term capital appreciation. The firm currently manages private equity, public equity, and credit funds with over $20 billion in assets under management. New Mountain seeks out what it believes to be the highest quality growth leaders in carefully selected industry sectors and then works intensively with management to build the value of these companies. For more information on New Mountain Capital, please visit www.newmountaincapital.com.

About W2O 

Founded by Jim Weiss in 2001, W2O is the leading independent provider of analytics-driven, digital-first marketing services and communications to the healthcare sector. W2O applies proprietary analytics models, methodologies and approaches in a digital world to design precise communications and marketing strategies to deliver sustained business results. W2O maintains 15 offices across the United States and in Europe.

For more information, please visit www.w2ogroup.com.

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Contact:
W2O
Peter Duckler, 310-774-3425
pduckler@w2ogroup.com

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New York, April 11, 2019 – W2O Group, an innovative, analytics-driven, digital-first marketing and communications firm, today released its 2018 Relevance Index of Fortune 100 companies. Launched in 2017, the Relevance Index is a proprietary analytics model designed to determine the relevance of companies in multiple industries as it relates to stakeholder engagement in a social/digital reality. The Index tracks specific signals related to CEO approval, financial analyst coverage, employee visibility, search and the marketplace to determine the level of relevance for an organization or brand.

The 2018 Relevance Index found that Facebook, Google, Delta Airlines, Walt Disney, Apple, Costco and Amazon scored highest, mainly replicating their 2017 rankings. These companies displayed strong alignment of internal and external narratives, differentiating thought leadership, innovation-oriented cultures and agile interaction with key stakeholders. This year, Goldman Sachs and JP Morgan were new additions to the list.

The firm will also release its first-ever Healthcare Relevance Index in approximately two weeks.

“Relevance is the new reputation,” said Gary Grates, Principal at W2O. “It provides a more actionable measure for leaders to determine if they are truly connecting with key audiences – interests, concerns, beliefs, expectations – and if this connection is resulting in greater engagement with the organization. The Index not only captures relevance, it also illuminates what a company needs to do from a decision and action standpoint to help it achieve a bold and differentiating narrative.”

Following are key findings from the 2018 Relevance Index of leading Fortune companies, which is available in full at https://w2o.to/2018RelevanceIndex

A summary of the 2018 Relevance Index:

  • Only 8 percent of Fortune 100 companies registered a strong or resilient relevance.
  • 51 percent of companies registered as susceptible or weak, suggesting their relevance is highly vulnerable and they need to take significant, immediate, clear, genuine and sustained actions to engage with stakeholders who matter on the topics that matter to them.
  • Among the relevance leaders, drivers were positive recommendations from financial analysts, high CEO approval ratings, and high search interest (despite much lower news sharing).
  • Leaders:
    • Have a clear, consistent, differentiating narrative, POV, thought leadership are bold, nimble, attuned and ahead
    • Are Proactive:  bold statements and innovation-centric announcements drive relevance (see Goldman Sachs Crypto currency example on slide 10)
    • Understand the Trump factor:  responses to Trump statements (both critique and praise) are drivers of relevance
  • Companies that fall in the middle of the Index have low content sharing and low search interest, apathetic stakeholders, and incongruencies in internal and external scores (narratives, understanding, support, outlook, advocacy). Additionally, they experience challenges due to leadership changes, organizational flux or plateaus, and M&A activity.

“In 2018, we found it was easier for Fortune 100 companies to lose than gain relevance,” said Chuck Hemann, Managing Director, Analytics. “It’s critical that companies truly comprehend stakeholders in a deep manner as a foundation to engagement. Organizations can often lose sight of stakeholders in today’s fast-moving environment, missing the originality and impact needed to gain relevance. In 2018, eight of the top 15 relevance organizations were the same as 2017 albeit movement in terms of score. This indicates the fluidity of relevance and, for companies, necessitates a more disciplined effort to stay attuned and stay ahead.”

About W2O’s Relevance Index

Launched in 2017, W2O’s Relevance Index ranks the top Fortune 100 organizations on how they perform from an engagement and interaction standpoint. The Index tracks specific signals related to CEO approval, financial analyst coverage, employee visibility, search and the marketplace to determine the level of relevance for an organization or brand. The aggregate number provides a relevance score indicating where an organization or brand performs vis-à-vis its competitive set. The model reflects actual observed behavior vs. reported perceptions.

About W2O

Founded by Jim Weiss in 2001, W2O is the leading independent provider of analytics-driven, digital-first marketing services and communications to the healthcare sector. W2O applies proprietary analytics models, methodologies and approaches in a digital world to design precise communications and marketing strategies to deliver sustained business results. The firm employs nearly 800 people in 15 offices across the United States and in Europe.

For more information, please visit www.w2ogroup.com.

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Contact:

W2O

Peter Duckler, 310-774-3425

pduckler@w2ogroup.com

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Digital-first marketing and communications firm keeping ahead of curve by evolving capabilities, attracting and developing talent, and designing solutions for clients seeking unfair advantage

San Francisco, March 5, 2019 – W2O, an innovative, analytics-driven, digital-first marketing and communications firm, reported a 23 percent increase in revenue to $177 million in 2018 from $144 million in 2017. The company also increased its profit margin by a similar amount.

Since its founding in 2001 by healthcare communications executive Jim Weiss, W2O has distinguished itself by investing in the future specifically in the areas of data analytics and insights, digital and social media, content creation, and activation and strategic consulting. Over 150 of W2O’s clients actively use its analytics platform. This pioneering approach has set the firm apart and allows its hundreds of professionals to transcend traditional boundaries by connecting multiple components of the marketing, digital and communications mix. They weave this all together to partner with a growing roster of Fortune 500 clients, including 24 of the top 25 pharmaceutical companies, to create and deploy integrated solutions that measurably impact business results.

“In looking at 2018, the headline is this: Great Clients + Great People = Great Results,” said Founder and CEO Jim Weiss. “Putting all that aside, our results are a reflection of being strong partners with our clients – proactive in our thinking, responsive in our service, and strategic in our capabilities. We are always working hard to punch above our weight because we are on a mission to improve healthcare and the patient experience through strategic marketing and communications by achieving clarity, understanding and engagement.”

During 2018, the firm:

  • Launched the Relevance Health Index, an extension of its Relevance Model and Index covering the Fortune 500 and its engagement in a social/digital reality
  • Expanded its Market Access and Value & Pricing teams with the addition of new members and research offerings
  • Started our Scientific and Medical Communications group
  • Opened three new offices – in Atlanta, Washington, D.C. and Zurich
  • Supported 29 U.S. Food and Drug Administration product approvals
  • Designed, built and launched over 100+ corporate websites
  • Completed 2,200 analytics and research projects
  • Conducted 160+ executive and media coaching sessions, including with dozens of CEOs

The firm also strengthened its board of directors and senior leadership team with the addition of the following individuals:

  • George Gallate, W2O Board Member – formerly Chief Marketing Officer at Merkle, Global Chairman at Havas Worldwide Digital, and Regional CEO at Euro RSCG Asia Pacific
  • Deborah Hankin, Chief People Officer – a senior HR professional from a marketing and consultancy background with a diverse set of recruiting and talent development skills
  • Keri P. Mattox, Global Lead of Integrated Corporate Communications – formerly Vice President, Corporate & Investor Relations, at Amerisource Bergen, a Fortune 10 company
  • Hsiao Liu, Global Practice Leader – formerly Executive Vice President at Ogilvy Health and an integrated marketing leader focused on Asia Pacific market expansion

“It’s always been about delivering results for clients as they navigate their way through complex times. 2018 was another banner year for us with numerous new client wins across the pharma, biotech, payer/provider and digital health space, along with creating a larger, more integrated team across 15 offices,” said Jennifer Gottlieb, President of W2O. “In 2019, we will grow our global presence and mindset, invest in key expertise and portfolios, expand our PESO (paid, earned, shared and owned) media capability and offerings, extract insights from our ever-expanding and deepening data ingestion engine and combinatorial views from our qual and quant research approach, and hone operational efficiency, customer service and delivery.”

Additional notable accomplishments for W2O over the last 12 months include the following:

  • Won 150+ awards, including:
    • AdAge’s Best Places to Work 2019
    • The Holmes Report’s Best Agency to Work for 2018 (Large)
    • MM&M’s Best Places to Work 2018
    • MM&M and Holmes Report Large Agency of the Year (Finalist)
    • Jim Weiss was selected for the PharmaVOICE 100
    • Jennifer Gottlieb was inducted into the Hall of Femme 2018
    • Andy Boothe, Senior Director, Data Sciences, was named to the Holmes Report’s Innovator 25 list
  • Jim Weiss was appointed to the Healthcare Businesswomen’s Association (HBA) Global Board of Advisors
  • Angela Gillespie, President of W2O wcg, was appointed to the HBA’s 2019 Global Board of Directors and serves on the Executive Committee as secretary/treasurer
  • Entered its seventh year in partnership with Syracuse University for the W2O Center for Social Commerce at the Newhouse School, which is considered the premier industry-academic partnership model
  • Continued to invest in an innovative diversity healthcare communications effort with The LAGRANT Foundation. The partnership includes fellowships, in-office trainings and Jim Weiss’s seat on the LAGRANT board.
  • Served as lead sponsor of a Signature Research Study with IPR – The Future of Work – exploring technology, artificial intelligence (AI) and generational workforces on the state of organizational effectiveness
  • Rolled out Springboard, a leadership development program for W2O employees who are account director level and above and have been with the company for at least two years

“Every year since we began has been a year of transformation and learning,” added Weiss.

“We’ve never rested on our laurels and continually challenge ourselves and our clients to do better, to see what’s not in front of us, to dig deeper for the best approach, and to ignore labels and descriptions. It’s the W2O Way, and it won’t ever change.”

About W2O

Founded by Jim Weiss in 2001, W2O is the leading independent provider of analytics-driven, digital-first marketing services and communications to the healthcare sector. W2O applies proprietary analytics models, methodologies and approaches in a digital world to design precise communications and marketing strategies to deliver sustained business results. The firm employs nearly 800 people in 15 offices across the United States and in Europe.

For more information, please visit www.w2ogroup.com.

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Contact:

W2O

Peter Duckler, 310-774-3425

pduckler@w2ogroup.com

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Signature Program is Focused on Developing Future Leaders and Improving Diversity and Inclusion in Healthcare Communications Sector

San Francisco, February 26, 2019 – W2O, an innovative, analytics-driven, digital-first marketing and communications firm, today announced that it has extended and expanded its $50,000 three-year commitment to the Future Leaders in Healthcare Fellowship Program, which it offers in collaboration with The LAGRANT Foundation (TLF), an organization focused on increasing the number of ethnic minorities in the fields of advertising, communications, marketing and digital.

The fellowship program has been expanded to include all aspects of integrated marketing and communications. This includes data, analytics and insights; social and digital paid, earned, shared and owned (PESO) media; creative and content; activation and engagement; and investor relations.

The initial fellowship, which was created and led by W2O Founder and CEO Jim Weiss and TLF Chairman and CEO Kim L. Hunter, was launched in March 2016. Since then, several individuals  have been selected and completed a fellowship in W2O’s New York, Chicago, Los Angeles and San Francisco offices.

“It’s been an incredible experience over the past three years developing this next generation of leaders as they gained a deep understanding of the marketing communications environment and the unique needs of our healthcare client partners,” said Weiss. “This partnership with TLF not only provides opportunities to young men and women, it furthers conversations with healthcare organizations to increase diversity in their marketing communications functions in order to stay relevant and improve the ability to target a wide range of patient demographics.”

“As a young African-American, I believe my time and role at W2O will inspire others to pursue career options in healthcare communications and public affairs,” said Steven Pye, an account associate at W2O and former TLF fellow. “African-Americans are underrepresented in both sectors, but the partnership between W2O and TLF is helping to change that.”

Under the extended program, W2O is providing another $50,000 donation to TLF that will be dispersed over the course of three years, placing two fellows per year. The program includes a 10-week, paid fellowship in one of W2O’s U.S. offices, exposing the fellows to careers in healthcare marketing communications and giving them the opportunity to work with W2O’s healthcare clients, which include pharmaceutical, biotechnology, medical device and medical technology companies.

“There is no greater result than the real-time ability to identify and develop talent to offer the next generation of marketing and communications leaders a legitimate opportunity to succeed,” said Hunter. “This type of program allows for on-the-job training designed specifically to help young professionals better understand and adapt to the constantly evolving healthcare landscape and  have a voice at the table.”

The partnership with TLF illustrates W2O’s commitment to provide culturally relevant campaigns and services targeting the nation’s diverse population.

Visit the W2O Common Sense blog to learn more.

About The LAGRANT Foundation (TLF)
Since its inception in 1998, The LAGRANT Foundation (TLF) has provided 511 scholarships and $2.38 million to continue its mission to increase the number of ethnic minorities in the fields of advertising, marketing and public relations. With the generous support of its major donors and supporters, TLF provides students with career & professional development workshops, scholarships, internships/fellowships/ entry-level positions and mentors to African American/Black, Alaska Native/Native American, Asian American/Pacific Islander and Hispanic/Latino undergraduate and graduate students. For more information about TLF, please visit www.lagrantfoundation.org, or engage with us on FacebookTwitter and Instagram.

About W2O
Founded by Jim Weiss in 2001, W2O is the leading independent provider of analytics-driven, digital-first marketing services and communications to the healthcare sector. W2O applies proprietary analytics models, methodologies and approaches in a digital world to design precise communications and marketing strategies to deliver sustained business results. The firm employs over 700 people in 15 offices across the United States and in Europe. W2O’s network includes W2O wcg, W2O twist, W2O pure, W2O marketeching and W2O sentient. For more information, please visit www.w2ogroup.com.

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W2O
Peter Duckler, 310-774-3425
pduckler@w2ogroup.com

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SAN FRANCISCO, January 25, 2019 – Jim Weiss, Founder and CEO of W2O, a network of innovative analytics-driven, digital-first marketing and communications firms, has joined the Healthcare Businesswomen’s Association (HBA) Advisory Board for the 2019-2021 term.

The HBA Advisory Board is comprised of an invited group of senior executives in the healthcare industry who represent a diverse membership. HBA Advisory Board members, who serve a three-year term, provide strategic direction on how the organization can further the advancement of women’s careers in healthcare worldwide through HBA initiatives.

“Throughout my life and over my 30-year career, I’ve found that gender diversity is critical to success on all levels. The importance and impact of women in all aspects of business and society is driven by the opportunities for leadership development and networking opportunities, both of which reflect my leadership model and style,” said Weiss. “I look forward to sharing, listening and engaging with the HBA Advisory Board and collaborating with other members on strategic guidance to shape the future of the organization and its gender equality imperatives. The organization continues to successfully drive the advancement and impact of women in the business of healthcare to make gender parity in the workplace a reality.”

Studies have demonstrated that organizations that pursue gender parity and diversity experience increased revenue, decreased costs, maximized profits, improved employee retention and an enhanced corporate image.

W2O now employs more than 750 people in 15 offices across the United States and in Europe.  Women comprise 67 percent of the company’s workforce, of whom 71 percent are in roles of Senior Director and above. Of the company’s Presidents, 83 percent are women. The firm has experienced double-digit revenue growth every year for the nearly 18 years it has been in business and expects to achieve more than $200 million in revenue in 2019.

In addition to Weiss, Angela Gillespie, President of W2O wcg, also serves in a leadership role for HBA. She was appointed to the HBA’s 2019 Global Board of Directors and serves on the Executive Committee as Secretary/Treasurer.

About the Healthcare Businesswomen’s Association (HBA)

The HBA is a global not-for-profit organization dedicated to furthering the advancement and impact of women in the business of healthcare. The HBA serves more than 125 Corporate Partner organizations representing diverse sectors of the healthcare industry including pharmaceuticals, biotechnology, medical devices, marketing, contract research, payer organizations, consulting and other firms. Additionally, the organization has nearly 10,000 individual members, who represent numerous sectors of healthcare. These organizations and individuals are committed to achieving gender parity in leadership positions; facilitating career and business connections; and providing effective practices that enable organizations to realize the full potential of their female talent. For more information, please visit www.hbanet.org.

About W2O

W2O applies proprietary analytics models, methodologies and approaches in a digital world to design precise communications and marketing strategies to deliver sustained business results.  W2O incorporates Insight Integration, a strategic approach based on unearthing transformative insights from data/analytics and integrating them – across all marcom disciplines – to arrive at a precise solution for clients’ business needs.

 

For more information, please visit www.w2ogroup.com.

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W2O

Peter Duckler, 310-774-3425

pduckler@w2ogroup.com


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Firm Cited for Creative, Innovative Thinking and Business Results

SAN FRANCISCO, December 05, 2018 – W2O, a network of innovative analytics-driven, digital-first marketing and communications firms, announced today that it has won more than 50 awards for excellence in marketing and communications activities and campaigns executed on behalf of its global healthcare clients.

The awards honor W2O’s achievements in a number of categories, from integrated marketing campaigns to website design and development to video animation, for such clients as Alcresta Therapeutics, Circassia Pharmaceuticals, Kowa Pharmaceuticals America, Inc. and Lupin Pharmaceuticals, to name a few.

“The real benefit of such award-winning work is to generate business results for clients, which inspires us to create even more innovative marketing communications that aspires to make the world a healthier place,” said Jim Weiss, Founder and CEO of W2O. “We are helping our clients build an unfair advantage by using analytics and insights to design and execute campaigns that convey compelling, impactful information to stakeholders that drive meaningful engagement and activation.”

W2O’s Recent Awards

  • 2018 Hermes Creative Awards – honor the messengers and creators of traditional and emerging media
    • Winner of 21 awards, including six Platinum and seven Gold awards
  • 2018 Interactive Media Awards– recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement
    • Winner of eight Best in Class awards in the Healthcare and e-Commerce categories, including for the “RELiZORB HCP” campaign in the Healthcare category; for the “Take Cholesterol to Heart” campaign in the Healthcare category; and for the “Keep Her Awesome” campaign in the Healthcare category
    • Winner of the Outstanding Achievement award
  • 2018 MarCom Awards – honor excellence in marketing and communication and recognize the creativity, hard work and generosity of industry professionals
    • Winner of five Platinum awards, including for the “Take Cholesterol to Heart” campaign in the Communications Program category and the Wente #Maketime Campaign in four categories (Corporate Social Responsibility, Social Media Campaign, Integrated Marketing and Social Campaign)
    • Winner of two Gold awards, including for the “Celgene Magic Tree App” launch in the Social Media Campaign category and for Tunight + Tumorrow with Tudorza® Pressair® in the Product Launch category
    • Winner of an Honorable Mention for “Takeda From the Inside Out: Spreading the Value of Vaccines” in the Internal Communication Campaign category
  • 2018 MM&M Awards – recognize and champion creativity and effectiveness in healthcare marketing and communications
    • Finalist for Large Healthcare Agency of the Year
    • Finalist for Professional Print Campaign for W2O and Circassia Pharmaceuticals’ Tunight + Tumorrow with Tudorza® Pressair®
  • PM360’s 2018 Trailblazer Awards – recognize outstanding achievement and innovation in healthcare marketing
    • Winner of the Professional Website/Online category for the RELiZORB professional website
    • W2O’s client, Chuck Hrushka, Executive Director of Marketing at Kowa Pharmaceuticals America, Inc., was a Brand Champion award winner in the Cardiology category
    • Finalist for Direct-to-Consumer Campaign
    • Finalist for Unbranded Campaign
  • 13th Annual W3 Awards – celebrate digital excellence by honoring outstanding websites, web marketing, video, mobile sites/apps and social content
    • Winner of a Gold award for the “Spend Less Time Sick” campaign in the Integrated Marketing Campaign category
    • Winner of three Silver awards, including for the “Take Cholesterol to Heart” campaign in the Pharmaceutical Website category, and in the Health Website and Video Animation categories
  • Communicator Awards – honor excellence and big ideas in marketing and communications
    • Winner of 21 awards

About W2O

W2O is a healthcare-focused marketing communications firm built on marketing science. W2O incorporates Insight Integration, a strategic approach based on unearthing transformative insights from data/analytics and integrating them – across all marcom disciplines – to arrive at a precise solution for clients’ business needs. W2O applies proprietary analytics models, methodologies and approaches in a digital world to design precise communications and marketing strategies to deliver sustained business results. The firm employs nearly 700 people in 13 offices across the United States and in Europe. 

W2O’s network includes W2O wcg, W2O twist, W2O pure, W2O marketeching and W2O sentient. For more information, please visit www.w2ogroup.com.

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W2O

Peter Duckler, 310-774-3425

pduckler@w2ogroup.com


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SAN FRANCISCO, June 1, 2018 — W2O, a network of innovative analytics-driven, digital-first marketing and communications firms, announced today that Keri P. Mattox has been named Global Lead, Integrated Corporate Communications for W2O pure, to strategically expand the firm’s C-suite crisis communications and investor relations offering. She also will play a key role in building and leading W2O’s office in Philadelphia, which originated as a W2O marketeching and analytics-focused office and is now expanding to be a fully integrated communications office. Mattox has led teams across healthcare distribution, pharmaceuticals, specialty pharmaceuticals, biotech and medical devices.

Mattox joins W2O pure from AmerisourceBergen, a healthcare company ranked #12 on the Fortune 500 with more than $150 billion in annual revenue, where she was Vice President, Corporate & Investor Relations. She also held executive leadership team level positions at Endo International and Auxilium Pharmaceuticals, where she led investor relations, corporate communications, brand communications and government affairs. Mattox’s healthcare communications agency experience includes seven years at Pure Communications, prior to its acquisition by W2O, where she was Executive Vice President and Managing Director, and three years at FitzGerald Communications, Inc.

“With 20 plus years of strategic communications experience, spanning investor relations, in-house corporate communications, technology transfer/business development and integrated agency services, Keri brings significant depth to W2O’s corporate, crisis and financial communications offering,” said Jennifer Gottlieb, President of W2O. “We are excited to have her join W2O pure to lead our growing Integrated Corporate Communications offering, and provide IR support and expertise across all of our operating companies.”

Before transitioning into communications for the healthcare and life sciences industries, Mattox worked at the Washington Post and was a business reporter with the Albany Times Union, a Hearst newspaper. She earned a Bachelor’s degree in political science from Boston University and a Master’s degree in journalism from the University of Maryland.

“I am thrilled to rejoin the team at Pure and very excited to become part of W2O,” said Mattox. “I look forward to bringing my experience working with healthcare companies to develop and execute successful integrated communications and investor relations strategies to this new role and to the broader W2O network.”

About W2O

Founded and led by CEO Jim Weiss in 2001, W2O is an independent network of complementary analytics and insights-driven, digital marketing and communications firms focused on integrated business solutions for the world’s leading brands and organizations in healthcare and other industries. The firm employs nearly 700 people in a dozen offices across the United States and in Europe. W2O incorporates Insight Integration, a strategic approach based on unearthing transformative insights from data/analytics and integrating them — across all marcom disciplines – to arrive at a precise solution for clients’ business needs. The goal is to create an Unfair Advantage for clients who face dramatic challenges in a shifting environment by following the right data to get to the right solution. The right data clarifies the audience, what matters to them, and where the client’s brand fits in their lives. W2O employs proprietary analytics models, methodologies and approaches in a digital world to design precise communications and marketing strategies and engagement to deliver the right solution and sustained business results.

W2O’s network includes W2O wcg, W2O twist, W2O pure, W2O marketeching and W2O sentient. For more information, please visit www.w2ogroup.com.

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Noted Expert To Lead Expansion of Firm’s Scientific, Medical Communications Practice and Integrate with Its Leading Analytics/Digital and Value, Pricing and Market Access Practices

SAN FRANCISCO–(BUSINESS WIRE)–W2O, a network of innovative analytics-driven, digital-first marketing and communications firms, announced today that Ujwal Pyati, Ph.D., has been named Practice Lead, Scientific Strategy. The move is aimed at growing and expanding W2O’s Scientific and Medical Communications Practice and integrating it with the firm’s leading Analytics/Digital and Value, Pricing and Market Access Practices.

Dr. Pyati is based in W2O’s Florham Park, N.J., office, which has doubled in size over the last year and a half.

He joins W2O from McCann Health North America, where he was SVP, Director of Scientific Strategy. At McCann, he was responsible for building and supervising scientific strategy teams across multiple agencies within the McCann Health network. Prior to his career in industry, Dr. Pyati completed a postdoctoral fellowship in pediatric oncology at Dana-Farber Cancer Institute and Harvard Medical School. His research experience extended over 13 years and earned him a Harvard Medical School Hematology Fellowship and a Young Investigator Award from Alex’s Lemonade Stand Foundation, among other achievements.

“I’m excited to join W2O and harness its existing strengths, including unparalleled analytics capabilities, to build a best-in-class scientific strategy and communications offering and change the way people connect with and value science and medicine,” said Dr. Pyati. “I intend to infuse deeper scientific strategy and content into our existing client work and raise the level of scientific rigor and impact in everything we do, implement a consistent methodology, and create new approaches to scientific storytelling. Combining all these strengths, W2O has the capability to transform deep scientific insights into foundational drivers of brands, franchises and companies across their lifecycles.”

In this newly created position, Dr. Pyati will leverage his deep understanding of the science behind established and emerging therapies to develop the two core capabilities of the new practice’s offering: 1) Science-driven strategy, driving situational assessments and workshops as well as developing differentiated positioning, scientific platforms and lexicons, and 2) Scientific Storytelling, creating disease/mechanism of action narratives and visuals, product messaging, and disease education along with peer-to-peer educational and promotional materials.

“Uj has been an integral force in driving the commercial success of a vast range of high-science brands through bold, differentiated and inspiring disease awareness and brand campaigns. Because of this experience, he will not only make an immediate and measurable impact on our ability to define scientific strategies and stories for our cornerstone AOR assignments, but he will also provide scientific leadership throughout the firm on everything we do for clients across the board,” said Jennifer Gottlieb, President of W2O.

W2O has established itself as a leader in the marketing and communications space, specifically in healthcare, and primarily through leading-edge analytics, data and insights, resulting in precise communications programming and execution. With Dr. Pyati’s appointment, W2O expands its scientific and medical communications expertise, connecting it to analytics and its Value, Pricing and Market Access Practice and providing organizations and brands with a comprehensive and integrated set of solutions across the healthcare spectrum.

Read more about Dr. Pyati’s vision here.

About W2O

Founded and led by CEO Jim Weiss in 2001, W2O is an independent network of complementary analytics and insights-driven, digital marketing and communications firms focused on integrated business solutions for the world’s leading brands and organizations in healthcare and other industries. The firm employs nearly 700 people in a dozen offices across the United States and in Europe. W2O incorporates Insight Integration, a strategic approach based on unearthing transformative insights from data/analytics and integrating them — across all marcom disciplines – to arrive at a precise solution for clients’ business needs. The goal is to create an Unfair Advantage for clients who face dramatic challenges in a shifting environment by following the right data to get to the right solution. The right data clarifies the audience, what matters to them, and where the client’s brand fits in their lives. W2O employs proprietary analytics models, methodologies and approaches in a digital world to design precise communications and marketing strategies and engagement to deliver the right solution and sustained business results.

W2O’s network includes W2O wcg, W2O twist, W2O pure, W2O marketeching and W2O sentient. For more information, please visit www.w2ogroup.com.

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Contacts

W2O
Peter Duckler, 310-774-3425
pduckler@w2ogroup.com

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