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SAN FRANCISCO, June 1, 2018 — W2O, a network of innovative analytics-driven, digital-first marketing and communications firms, announced today that Keri P. Mattox has been named Global Lead, Integrated Corporate Communications for W2O pure, to strategically expand the firm’s C-suite crisis communications and investor relations offering. She also will play a key role in building and leading W2O’s office in Philadelphia, which originated as a W2O marketeching and analytics-focused office and is now expanding to be a fully integrated communications office. Mattox has led teams across healthcare distribution, pharmaceuticals, specialty pharmaceuticals, biotech and medical devices.

Mattox joins W2O pure from AmerisourceBergen, a healthcare company ranked #12 on the Fortune 500 with more than $150 billion in annual revenue, where she was Vice President, Corporate & Investor Relations. She also held executive leadership team level positions at Endo International and Auxilium Pharmaceuticals, where she led investor relations, corporate communications, brand communications and government affairs. Mattox’s healthcare communications agency experience includes seven years at Pure Communications, prior to its acquisition by W2O, where she was Executive Vice President and Managing Director, and three years at FitzGerald Communications, Inc.

“With 20 plus years of strategic communications experience, spanning investor relations, in-house corporate communications, technology transfer/business development and integrated agency services, Keri brings significant depth to W2O’s corporate, crisis and financial communications offering,” said Jennifer Gottlieb, President of W2O. “We are excited to have her join W2O pure to lead our growing Integrated Corporate Communications offering, and provide IR support and expertise across all of our operating companies.”

Before transitioning into communications for the healthcare and life sciences industries, Mattox worked at the Washington Post and was a business reporter with the Albany Times Union, a Hearst newspaper. She earned a Bachelor’s degree in political science from Boston University and a Master’s degree in journalism from the University of Maryland.

“I am thrilled to rejoin the team at Pure and very excited to become part of W2O,” said Mattox. “I look forward to bringing my experience working with healthcare companies to develop and execute successful integrated communications and investor relations strategies to this new role and to the broader W2O network.”

About W2O

Founded and led by CEO Jim Weiss in 2001, W2O is an independent network of complementary analytics and insights-driven, digital marketing and communications firms focused on integrated business solutions for the world’s leading brands and organizations in healthcare and other industries. The firm employs nearly 700 people in a dozen offices across the United States and in Europe. W2O incorporates Insight Integration, a strategic approach based on unearthing transformative insights from data/analytics and integrating them — across all marcom disciplines – to arrive at a precise solution for clients’ business needs. The goal is to create an Unfair Advantage for clients who face dramatic challenges in a shifting environment by following the right data to get to the right solution. The right data clarifies the audience, what matters to them, and where the client’s brand fits in their lives. W2O employs proprietary analytics models, methodologies and approaches in a digital world to design precise communications and marketing strategies and engagement to deliver the right solution and sustained business results.

W2O’s network includes W2O wcg, W2O twist, W2O pure, W2O marketeching and W2O sentient. For more information, please visit www.w2ogroup.com.

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Noted Expert To Lead Expansion of Firm’s Scientific, Medical Communications Practice and Integrate with Its Leading Analytics/Digital and Value, Pricing and Market Access Practices

SAN FRANCISCO–(BUSINESS WIRE)–W2O, a network of innovative analytics-driven, digital-first marketing and communications firms, announced today that Ujwal Pyati, Ph.D., has been named Practice Lead, Scientific Strategy. The move is aimed at growing and expanding W2O’s Scientific and Medical Communications Practice and integrating it with the firm’s leading Analytics/Digital and Value, Pricing and Market Access Practices.

Dr. Pyati is based in W2O’s Florham Park, N.J., office, which has doubled in size over the last year and a half.

He joins W2O from McCann Health North America, where he was SVP, Director of Scientific Strategy. At McCann, he was responsible for building and supervising scientific strategy teams across multiple agencies within the McCann Health network. Prior to his career in industry, Dr. Pyati completed a postdoctoral fellowship in pediatric oncology at Dana-Farber Cancer Institute and Harvard Medical School. His research experience extended over 13 years and earned him a Harvard Medical School Hematology Fellowship and a Young Investigator Award from Alex’s Lemonade Stand Foundation, among other achievements.

“I’m excited to join W2O and harness its existing strengths, including unparalleled analytics capabilities, to build a best-in-class scientific strategy and communications offering and change the way people connect with and value science and medicine,” said Dr. Pyati. “I intend to infuse deeper scientific strategy and content into our existing client work and raise the level of scientific rigor and impact in everything we do, implement a consistent methodology, and create new approaches to scientific storytelling. Combining all these strengths, W2O has the capability to transform deep scientific insights into foundational drivers of brands, franchises and companies across their lifecycles.”

In this newly created position, Dr. Pyati will leverage his deep understanding of the science behind established and emerging therapies to develop the two core capabilities of the new practice’s offering: 1) Science-driven strategy, driving situational assessments and workshops as well as developing differentiated positioning, scientific platforms and lexicons, and 2) Scientific Storytelling, creating disease/mechanism of action narratives and visuals, product messaging, and disease education along with peer-to-peer educational and promotional materials.

“Uj has been an integral force in driving the commercial success of a vast range of high-science brands through bold, differentiated and inspiring disease awareness and brand campaigns. Because of this experience, he will not only make an immediate and measurable impact on our ability to define scientific strategies and stories for our cornerstone AOR assignments, but he will also provide scientific leadership throughout the firm on everything we do for clients across the board,” said Jennifer Gottlieb, President of W2O.

W2O has established itself as a leader in the marketing and communications space, specifically in healthcare, and primarily through leading-edge analytics, data and insights, resulting in precise communications programming and execution. With Dr. Pyati’s appointment, W2O expands its scientific and medical communications expertise, connecting it to analytics and its Value, Pricing and Market Access Practice and providing organizations and brands with a comprehensive and integrated set of solutions across the healthcare spectrum.

Read more about Dr. Pyati’s vision here.

About W2O

Founded and led by CEO Jim Weiss in 2001, W2O is an independent network of complementary analytics and insights-driven, digital marketing and communications firms focused on integrated business solutions for the world’s leading brands and organizations in healthcare and other industries. The firm employs nearly 700 people in a dozen offices across the United States and in Europe. W2O incorporates Insight Integration, a strategic approach based on unearthing transformative insights from data/analytics and integrating them — across all marcom disciplines – to arrive at a precise solution for clients’ business needs. The goal is to create an Unfair Advantage for clients who face dramatic challenges in a shifting environment by following the right data to get to the right solution. The right data clarifies the audience, what matters to them, and where the client’s brand fits in their lives. W2O employs proprietary analytics models, methodologies and approaches in a digital world to design precise communications and marketing strategies and engagement to deliver the right solution and sustained business results.

W2O’s network includes W2O wcg, W2O twist, W2O pure, W2O marketeching and W2O sentient. For more information, please visit www.w2ogroup.com.

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Contacts

W2O
Peter Duckler, 310-774-3425
pduckler@w2ogroup.com

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Progressive marketing and communications firm selected as strategic partner for leading Bay Area sports foundation

April 25, 2018, San Francisco – W2O and the Giants Community Fund announced today that they have entered into a strategic partnership to enhance the Fund’s impact and charitable reach. Working with W2O, a SF-based network of analytics-driven, digital-first marketing and communications firms, the Fund aims to broaden its outreach to recruit and retain more volunteers, participants and donors.  The Fund’s goal is to ultimately assist more youth in underserved communities through its free youth baseball and softball program, Junior Giants, and additional programs in education, health and violence prevention.

The Giants Community Fund, an award-winning public charity, is committed to using its unique position in the non-profit community to effect positive change, especially for youth and families in challenged areas. Since 1994, Junior Giants, the flagship program of the Giants Community Fund, has fostered leadership in boys and girls ages 5-18 years old through a free, noncompetitive baseball program. Junior Giants reaches nearly 25,000 children in 90 leagues annually. For the first time, 15 leagues will also offer softball in addition to baseball this season.

“I have had the privilege of watching the Giants Community Fund evolve over the years and improve the lives of hundreds of thousands of children and their families. We are excited to continue extending the reach of the Junior Giants program and our other community endeavors through this strategic partnership with W2O by leveraging their expertise, resources, and talent,” said Sue Petersen, Executive Director of the Giants Community Fund.

In supporting the organization, W2O will employ traditional media relations tactics in addition to paid, earned and social media, content strategy, and analytics insights, to expand the reach of the Giants Community Fund. The Fund will also work with W2O to grow community engagement with hard-to-reach audiences residing in areas served by the 90 Junior Giants leagues spanning California, Nevada and Oregon by showcasing the positive impact of its programs.

“We are honored to join forces with the Giants Community Fund in the exceptional work being done throughout the region,” said Jim Weiss, CEO of W2O.  “We look forward to utilizing a community-focused culture and analytics-based approach to seize new opportunities to serve the people in our neighborhoods, towns and cities.  This organization is close to home for us in the Bay Area, and investing in our local communities is important to us across our network of offices.”

Listen to the What2Know Podcast interview between Executive Director of the Giants Community Fund, Sue Petersen and W2O CMO, Aaron Strout.

About the Giants Community Fund

The Giants Community Fund, a 501(c)(3) nonprofit organization, collaborates with the San Francisco Giants by using baseball as a forum to encourage underserved youth and their families to live healthy, productive lives.  The Fund supports Junior Giants leagues throughout Northern California, Nevada and Oregon and provides assistance to targeted community initiatives in the areas of education, health and violence prevention.  Since its inception in 1991, the Fund has donated over $28 million to various community programs. For more information, please visit: jrgiants.org.

About W2O

Founded in 2001 and led by CEO Jim Weiss, W2O is an independent network of complementary analytics and insights-driven digital marketing and communications firms focused on integrated business solutions for some of the world’s most innovative companies and products. The firm employs nearly 700 people in a dozen offices across the United States and in Europe. W2O employs proprietary analytics models, methodologies and approaches to design precise communications and marketing strategies, engagement and activation that deliver sustained business results. For more information, please visit: w2ogroup.com.

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Integrated Marketing and Communications Healthcare Expert to Lead the Firm’s Legacy Operating Company into a New Era of Transformation

San Francisco, April 10, 2018 –(BUSINESS WIRE)– — W2O, a network of complementary analytics and insights-driven, digital marketing and communications firms, today announced that Angela Gillespie has been named President, W2O wcg. She will have responsibility for the overall operations of W2O wcg, which specializes in the full spectrum of paid, earned, shared and owned marketing and communications as an agency-of-record for clients across the healthcare industry continuum. Gillespie will report to Jennifer Gottlieb, recently named President of W2O.

Gillespie is a boomerang to W2O having previously run the San Francisco office and the West Coast Healthcare Practice for several years. She rejoined the firm in 2016 after a five-year hiatus where she worked in-house as a senior marketing professional for several leading large-cap and early-stage healthcare companies. She has over 20 years of experience in strategic healthcare marketing communications and has created market-changing programs for more than 100 of the industry’s top healthcare innovators. Gillespie is a noted expert at translating complex clinical and technical information in a meaningful way that drives audience engagement and elicits a desired response. Her experience cuts across the entire healthcare ecosystem, as she has supported payer and provider networks, pharmaceutical, device and diagnostic companies, and consumer health initiatives.

“Angela took a leap mid-way through her career, evolving her skill set to become today’s necessary hybrid marketing and communications professional. Her channel-agnostic expertise, coupled with her vision and conviction to building a consultancy rooted in a foundation of measurable analytics for our clients, specifically in healthcare, is essential to accelerating W2O wcg growth and exceeding client expectations,” said Jennifer Gottlieb, President of W2O. “Angela is a formidable and well-regarded force in healthcare, and her appointment to lead W2O wcg is a natural next step in the evolution of the firm.”

Prior to rejoining the W2O family, Gillespie served as Vice President of Marketing for NeuWave Medical (acquired by J&J) and Senior Market Development Leader for Covidien’s Peripheral and Venous Vascular Business divisions.

“As we continue to see the lines of marketing and communications blur, I am thrilled to be building a team of integrated communications and marketing professionals operating as an agency-of-record for the top healthcare companies globally,” said Gillespie. “It is essential that we help our clients navigate all sides of the strategy, marketing and communications mix in a digital world to provide best-in-class solutions that can measurably overcome complex business challenges today.”

Gillespie received a Master’s degree in communication management with an emphasis in strategic marketing from the Annenberg School at the University of Southern California and a Bachelor’s degree in speech communication and public relations from the University of Alabama. She was recently named “Outstanding Alumna, Communication Studies” by The University of Alabama’s College of Communication and Information Sciences.

Read more about Gillespie’s vision in her blog post here.

About W2O

Founded and led by CEO Jim Weiss in 2001, W2O is an independent network of complementary analytics and insights-driven, digital marketing and communications firms focused on integrated business solutions for the world’s leading brands and organizations in healthcare and other industries. The firm employs nearly 700 people in a dozen offices across the United States and in Europe. W2O incorporates Insight Integration, a strategic approach based on unearthing transformative insights from data/analytics and integrating them – across all marcom disciplines – to arrive at a precise solution for clients’ business needs. The goal is to create an Unfair Advantage for clients who face dramatic challenges in a shifting environment by following the right data to get to the right solution. The right data clarifies the audience, what matters to them, and where the client’s brand fits in their lives. W2O employs proprietary analytics models, methodologies and approaches in a digital world to design precise communications and marketing strategies and engagement to deliver the right solution and sustained business results.

W2O’s network includes W2O wcg, W2O twist, W2O pure, W2O marketeching and W2O sentient, with a growing footprint of offices in the United States and Europe. For more information, please visit www.w2ogroup.com.

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— Sustained performance driven by consistent focus on digital marketing and communications innovation, client delivery excellence and entrepreneurial talent development —

SAN FRANCISCO–(BUSINESS WIRE)–W2O, an integrated network of complementary analytics-driven digital, marketing and communications firms, reported another year of double-digit revenue growth with a 17.6% increase in revenue to $144.3 million in 2017, up from $122.7 million in 2016. All of this growth was organic and in large part due to the successful integration of three consecutive acquisitions made in late 2016: PureMarketeching and Sentient.

“We had another breakthrough year in 2017 exceeding our revenue target and improving in key areas of efficiency, profit margin, talent development and client service,” said Founder and CEO Jim Weiss.“Our rapid growth and expansion has bucked industry norms and trends as a result of providing more and more offerings that our clients are demanding and giving our staff more opportunities to unlock their inner entrepreneur.”

Of particular note over the past year, W2O’s digital marketing and advertising capabilities and corresponding revenues have increased significantly due to:

  • Winning several new advertising and digital AOR assignments;
  • Continued expansion of its paid media and search offerings which now comprise nearly 40 people and growing;
  • Proprietary integrated paid, earned, shared and owned (PESO) analytics capabilities that inform strategy, creative execution and media campaigns; and
  • A unique results-driven approach that help our clients measure the impact of their campaigns on their business KPI’s.

The firm also expanded into some key new practice areas, strengthened its board of directors and enhanced its management team by adding the following senior leaders:

  • John Johnson, Veteran biopharma executive (W2O BOD member)
  • Charlene Prounis, Healthcare marketing & communications leader (W2O BOD member)
  • Mary Corcoran, President of W2O twist, formerly of Edelman
  • Rita Glaze, Practice Leader, Value and Access, formerly of Edelman
  • Michael Spitz, Practice Leader, Strategy, formerly of Klick Health
  • Dominic Viola, Managing Director, Client Service, formerly at FCBCURE
  • Chuck Hemann, Managing Director, Analytics, formerly of Intel
  • Marie DiFrancesco, Managing Director, Corporate/Strategy, formerly of Cohn & Wolfe
  • Ujwal Pyati, PhD – Practice Leader, Scientific Strategy, formerly of McCann
  • Ariel Gonzalez – Practice Leader, Government Policy & Relations, formerly of Podesta Group

“We attribute our success to staying true to our mission of Becoming the Best by recruiting and developing our talent throughout the marketing, digital, and communications spectrum to do outstanding work, innovating with clients and working in partnership with them to gain ’unfair advantage’ in the marketplace,” added Jennifer Gottlieb, recently appointed President of W2O. “At the core is our pursuit to perfect the art of Marketing ScienceTM which has dual meanings. First, we focus on partnering with organizations whose science is changing the future of many industries and fields, most notably healthcare and technology, and where those industries increasingly intersect. Secondly, it is how we approach corporate relevance through a marketing and communications lens, led by real-time analytics and insights to more precisely identify, connect with, and activate stakeholders and influencers to drive business goals and sustained results for clients.”

Additional notable accomplishments over the last 12 months include the following:

  • Partnered with Techonomy to broaden its networks and ensure W2O’s clients are well-informed on how technology is transforming all industries – especially in the digital age.
  • Continued to invest in an innovative diversity healthcare communications effort with the LAGRANT Foundation. The partnership includes fellowships, in-office trainings and Jim Weiss’s seat on the LAGRANT board.
  • Named one of MM&M’s top 100 agencies and one of top eight agency networks.
  • Finalist as “Digital Agency of the Year” by the Holmes Report.
  • Recognized for over 40 new creative and digital awards.
  • Became corporate member of the Healthcare Businesswoman’s Association (HBA) demonstrating commitment to/support of the success of women leaders at our firm.
  • Rolled out our industry leading 4th Trimester program to address an unmet need for new working parents. The program focuses on private coaching pre and post-return to help parents deal with challenges like work/life integration, help with child care, etc.
  • Grew W2O’s proprietary MDigitalLife (MDL) online health ecosystem influencer database to nearly a million individuals and organizations worldwide. The MDL team now serves all of the 10 largest global pharmaceutical companies and 18 of the top 25.
  • Launched our Relevance Model and Index, a corporate intelligence framework that measures the “relevance” of leading organizations and corporate brands.
  • Expanded our six year partnership with Syracuse University and the Newhouse School through the W2O Center for Social Commerce. The Center has hosted the CCOs of Chevron, IBM, and General Motors, among others; introduced a new joint internship program with Medtronic and W2O Group; and named student Ambassadors to work in the firm throughout the year. Over 1,000 students have participated in the Center’s program and events. In addition, W2O founder/CEO, Jim Weiss, was named to SU Newhouse Advisory Board.
  • Launched the W2O What2Know podcast which spotlights innovative industry leaders.
  • Supported the launch of Chuck Hemann’s latest book, Digital Marketing Analytics, and Bob Pearson’s third book, Countering Hate, which comes out next week at SXSW.

About W2O

Founded and led by CEO Jim Weiss in 2001, W2O is an independent network of complementary analytics and insights-driven digital marketing and communications firms focused on integrated business solutions for some of the world’s most innovative companies and products. The firm employs nearly 700 people in a dozen offices across the United States and in Europe. W2O employs proprietary analytics models, methodologies and approaches to design precise communications and marketing strategies, engagement and activaiton that delivers sustained business results.

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SAN FRANCISCO–(BUSINESS WIRE)–W2O, a network of innovative analytics-driven, digital-first marketing and communications firms, announced today the appointment of Rita Glaze as Practice Leader of Value, Pricing and Market Access to strengthen its healthcare commercialization offering.

Glaze will work closely with Brian Reid, who founded the practice in 2016 and launched its Value Report, to build a multi-dimensional team to help clients with pricing and reimbursement strategy and communications.

“The biopharmaceutical and medical device industries, partnering closely with global healthcare providers, are now delivering advances and outcomes in healthcare unimaginable even a decade ago with breakthroughs in cell, gene and regenerative therapies and immunotherapy. However, those benefits are often lost in the confusion about how we value and pay for innovation,” said Emily Poe, W2O’s Global Practice Leader of Integrated Healthcare Communications. “This offering will build on unrivaled industry knowledge and analytical tools to offer clients the most direct and effective way to align their commercial strategy and communications approach to the current realities of the healthcare landscape, which is being democratized, reshaped and influenced by so many more stakeholders than ever before in the digital and social media age.”

The Value, Pricing and Market Access practice offers an integrated suite of services, including:

  • Consulting services focused on defining commercial and reimbursement dynamics
  • Stakeholder analytics, including specialty products designed for policymakers, physicians and payers designed to assess sentiment
  • Market access and value training for functional leaders/teams
  • Cross-functional value narrative workshops
  • Content development and editorial services
  • Campaign and stakeholder engagement programming
  • Payer/employer advisory and engagement activities
  • Consulting services for risk frameworks and health technology assessments, including the NICE and ICER processes
  • Media and presentation coaching for C-Suite executives
  • PESO (paid, earned, shared, owned) media engagement

Glaze is a seasoned biopharmaceutical and life sciences executive who brings 25 years of experience in marketing, managed markets, pricing strategy and communications. She has held senior positions with leading organizations including Takeda Pharmaceuticals, Allscripts, Discovery International and Searle/Pharmacia. She joined W2O from Edelman, where she led the design and implementation of its U.S. Market Access communications offering. Glaze and her team worked with leading biotech and pharmaceutical companies to optimize their positions around pricing, access, value and affordability.

“I am thrilled to have joined W2O and look forward to working with Brian and the team to build this practice,” said Glaze. “We have the opportunity, through an analytics-driven approach, to work closely with pharmaceutical and biotech companies to align commercial objectives with the pricing and value realities within their markets.”

View the first episode of W2O’s “Redeeming Value” podcast, hosted by Reid and Glaze, who discuss value and access, and health care economics.

About W2O

Founded and led by CEO Jim Weiss in 2001, W2O is an independent network of complementary analytics and insights-driven, digital marketing and communications firms focused on integrated business solutions for the world’s leading brands and organizations in healthcare and other industries. The firm employs nearly 700 people in a dozen offices across the United States and in Europe. W2O incorporates Insight Integration, a strategic approach based on unearthing transformative insights from data/analytics and integrating them — across all marcom disciplines – to arrive at a precise solution for clients’ business needs. The goal is to create an Unfair Advantage for clients who face dramatic challenges in a shifting environment by following the right data to get to the right solution. The right data clarifies the audience, what matters to them, and where the client’s brand fits in their lives. W2O employs proprietary analytics models, methodologies and approaches in a digital world to design precise communications and marketing strategies and engagement to deliver the right solution and sustained business results.

W2O’s network includes W2O wcg, W2O twist, W2O pure, W2O marketeching and W2O sentient. For more information, please visit www.w2ogroup.com.

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Contacts

W2O
Peter Duckler, 310-774-3425
pduckler@w2ogroup.com

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Industry Veteran to Partner with Founder and CEO Jim Weiss and Leadership Team to Drive State-of-the-Art Firm on Its Next Evolutionary Phase

SAN FRANCISCO & NEW YORK–(BUSINESS WIRE)–W2O Group, a network of complementary analytics and insights-driven, digital marketing communications firms, today announced the appointment of Jennifer Gottlieb to President. In this newly created role, she will have responsibility for three operating companies — W2O wcg, W2O twist and W2O pure. Gottlieb will continue to report to Founder and CEO Jim Weiss, who retains responsibility for overall firm strategy and operations globally as well as business development, innovation and marketing.

This move will expedite scaling and enable Weiss to focus on continued growth, both in the U.S. and EMEA, and further integrate and build out W2O sentient and W2O marketeching, its dual operating and specialized services firms focused on analytics, digital, creative, content distribution and PESO analytics and media.

Gottlieb has worked with Weiss for more than 25 years across various firms and client organizations. She has been an integral force over the past 12 years, helping the company grow from approximately 25 people in two offices to nearly 700 in a dozen offices across the U.S. and Europe. She has served in a number of leadership roles at W2O, most recently as Chief Operating Officer and Head of Client Service. Previously, she led W2O wcg and W2O twist [bio].

“Jenn’s steady leadership, easy communication style, sense of fun, camaraderie and above all, her unwavering attention to client service and satisfaction have made us what we are today,” said Weiss, who founded the firm 17 years ago and has led its growth and expansion as one of the most agile, forward-thinking marketing and communications firms in the world. “She embodies our ‘Why’ completely and has earned the respect of all of us and the industry because she ‘makes it happen’ with an unusual mix of gritty, roll-up-your sleeves determination and guts combined with class, humor and partnership. With remarkable 50 percent growth in revenue and people over just the last two years, this is the first of many moves we need to make in order to healthily scale and evolve to best meet client needs, and to create entrepreneurial running room and growth opportunities for talent across the firm.”

Gottlieb’s appointment comes at an important time in the firm’s evolution as it continues double-digit growth expected to exceed $150 million in revenue and 750 people in 2018. W2O also continues to broaden its client base and capabilities, attract talent, and redefine its portfolio for a digital world to reflect the shifting expectations of brands, employees and consumers. The firm’s success is based on a client-centric, one P&L operating model and an analytics-driven, digital-first mentality, all of which results in providing the right capabilities, strategies and talent to every client situation.

“I’m extremely excited to work with Jim and our A-team of leaders, clients and amazing people to take W2O to the next level of quality and achievement,” said Gottlieb. “It’s been an incredible journey that feels like it’s only just beginning. We will maintain our focus on doing the best work with the best people for the best clients, and I truly believe the best is yet to come.”

Gottlieb serves on the board of the AMIB, an organization dedicated to developing assisted living facilities for the multiple-impaired and blind. She is a corporate member of the Healthcare Business Women’s Association (HBA), a member of the Public Relations Society of America, and a volunteer for the American Diabetes Association and the North Shore Autism Circle.

She was honored in 2017 as one of PR Week’s Hall of Femme PR Champions. Before joining W2O Group in 2006, Gottlieb was Director of the Healthcare Practice at Cohn & Wolfe, a WPP agency. She held positions at Makovsky, Edelman and Golin/Harris earlier in her career.

About W2O Group

Founded and led by CEO Jim Weiss in 2001, W2O is an independent network of complementary analytics and insights-driven, digital marketing and communications firms focused on integrated business solutions for the world’s leading brands and organizations in healthcare and other industries. The firm employs nearly 700 people in a dozen offices across the United States and in Europe. W2O incorporates Insight Integration, a strategic approach based on unearthing transformative insights from data/analytics and integrating them — across all marcom disciplines – to arrive at a precise solution for clients’ business needs. The goal is to create an Unfair Advantage for clients who face dramatic challenges in a shifting environment by following the right data to get to the right solution. The right data clarifies the audience, what matters to them, and where the client’s brand fits in their lives. W2O employs proprietary analytics models, methodologies and approaches in a digital world to design precise communications and marketing strategies and engagement to deliver the right solution and sustained business results.

W2O’s network includes WCG, Twist, Pure, Marketeching and Sentient. For more information, please visit www.w2ogroup.com.

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Contacts

W2O
Peter Duckler, 310-774-3425
pduckler@w2ogroup.com

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Digital MarCom Firm Scales Fully-Integrated Offering to Over 150 People

SAN FRANCISCO & MORRISTOWN, N.J.–(BUSINESS WIRE)–W2O Sentient, a digital marketing and communications firm grounded in analytics and insights, announced today the appointment of respected industry leaders Dominic Viola as Managing Director, Client Services, and Michael Spitz as Practice Leader, Strategy.

Viola brings 20 years of healthcare experience and joins from FCBCURE, where he served as EVP, Group Management Director. He will be based in the Morristown office. Spitz, an industry veteran with diverse career experience, joins the company from Klick Health, where he served as VP of Strategy. Previously, he was SVP of Digital Health at Edelman. He will be based in the New York office.

Since joining forces with W2O Group about eight months ago, we have experienced tremendous growth and strengthened our leadership team to support it with industry veterans, including Dom and Mike, both of whom I’ve had the pleasure of working with over the past decade,” said Adam Cossman, President of Sentient and W2O Group’s Chief Digital Officer. “Sentient is naturally evolving from a purely digital firm into a full-service integrated marketing and communications firm that can do much more than ever for our clients.”

Sentient, by expanding its portfolio of services to include strategy, analytics, advertising, and social and paid media, is creating a fully-integrated marketing and communications offering born from its digital heritage and integrating its and W2O’s proprietary analytics at all phases. It now boasts more than 150 full-time people dedicated to providing its own and other W2O Group operating company clients with an end-to-end solution set to address their most challenging and opportunistic business situations.

“Sentient has been awarded several major full-service, agency of record assignments this year spanning advertising, digital, paid media and social programs,” added Jim Weiss, Founder and CEO of W2O Group. “These wins are supported and fueled by the W2O model, which is rooted in analytics-driven insights that inform marketing and communications strategy and programming.”

To learn more about Dominic Viola and Michael Spitz, read the interview here.

About Sentient

Since 2008, Sentient has provided services to clients in diverse industries, including life sciences, financial services and consumer packaged goods. Sentient is now a part of the W2O Group, an independent, global network of marketing, analytics and communications firms delivering innovative integrated business solutions for the world’s leading companies and brands. For more information on Sentient, please visit besentient.com.

About W2O Group

Founded and led by CEO Jim Weiss in 2001, W2O Group is an independent, fast-growing network of complementary digital marketing and communications firms focused on integrated business solutions to drive change and growth for the world’s leading brands and organizations. W2O Group firms employ proprietary analytics models, methodologies and approaches that uncover key insights leading to precise communications and marketing strategies and engagement to deliver business results. W2O Group’s network includes WCGTwist MktgPureMarketeching and Sentient, with a growing footprint of offices in the United States and Europe. For more information, please visit sentw2ogroup.wpengine.com.

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Ex-Edelman Leader to Direct Growth and Evolution of One of W2O’s Largest Firms

Annalise Coady to Focus on Building W2O’s EMEA Presence

SAN FRANCISCO–(BUSINESS WIRE)–W2O Group, a network of innovative analytics-driven, digital-first marketing and communications firms, announced today that Mary Corcoran, formerly chief operating officer (COO) of Edelman’s New York office, will join the firm as president of Twist, the second largest firm in the W2O Group network.

Corcoran made critical contributions in a diverse set of roles over the last decade of exponential growth at Edelman, the largest independent firm in the industry. Before becoming COO in the agency’s New York office, she was part of the team that ran and built the digital practice of Edelman West to over $30 million. She specializes in building business, nurturing teams and working cross-functionally to deliver optimized client solutions and experiences.

“Mary is a veteran steeped in digital communications who will strengthen Twist while adding another dimension to our overall W2O leadership team,” said W2O Founder and CEO Jim Weiss. “With experience across B2B and consumer tech, healthcare and other segments, she is the kind of true-blue integrated marketer we are cultivating as we strive to become the best for our people and our clients, and to redefine the modern communications and marketing firm for the digital age.”

Annalise Coady, who served as Twist president over the last two years, will focus on growth in the EMEA region as president of W2O-EMEA, based in the London office, which has grown to more than 50 people during her tenure.

“To fully capitalize on what we see as a major opportunity to serve our clients’ increasing international needs, Annalise will work in close partnership with our operating companies and global practice and client leaders to focus on building our capabilities and offices in the EMEA region, where we expect accelerated growth over the next few years,” added Weiss.

To learn more about Mary Corcoran and Twist, read the interview here.

About W2O Group

Founded and led by CEO Jim Weiss in 2001, W2O Group is an independent, fast-growing network of complementary analytics and insights driven, digitally-oriented marketing and communications firms focused on integrated business solutions to drive change and growth through “pragmatic disruption” for the world’s leading brands and organizations. W2O Group firms employ proprietary analytics models, methodologies and approaches that uncover key insights leading to precise communications and marketing strategies and engagement efforts that deliver business results. W2O Group’s network includes WCGTwist MktgPureMarketeching and Sentient, with a growing footprint of offices in the United States and Europe. For more information, please visit sentw2ogroup.wpengine.com.
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Contacts

W2O Group
Peter Duckler, 310-774-3425
pduckler@w2ogroup.com

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