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Regardless of your industry, whether you’re in healthcare or tech, being an elite executive demands bravery.

This week’s guest, Robin Toft, Author and CEO & Founder of Toft Group, unpacks how execs can learn to be fearless. Plus, she shares why diversity and gender inclusion is sound for business, and discusses her latest book, which can you purchase here or listen to here.

You’re going to find this one incredibly valuable, take a listen below.


Don’t miss an episode of What2Know, subscribe to our podcast on iTunesStitcher or Spotify!

If you’re interested in learning about W2O, check out our About and Healthcare page.

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There are moments in our lives where we can’t help but step back and say, “wow.” This week’s guest on What2Know, Katie Couric, induced such a moment for me.

Over my 12 years of podcasting, I’ve had the luxury of interviewing amazing guests – CEOs, game-changing physicians, thought leaders, political savants, famous musicians and many more. But when I found out that Katie was willing to join the show, I was over the moon excited.

As many of you know, Katie is in a league of her own. This is a woman who shaped the way many of us think about politics and the world through her work as a national news correspondent. She is also smart, witty and compassionate, and not afraid of glass ceilings as evidenced by being named the first woman anchor of a nightly news broadcast when she joined CBS in 2006. In 2008, she was unafraid to truly evaluate and challenge vice presidential candidate Sarah Palin’s credentials after John McCain selected her as his running mate. I strongly recommend you listen to Katie recount the events surrounding the 2008 elections on the podcast (part 1 | part 2).

Katie also has done tremendous work in furthering cancer research and helping fight this horrible disease, which both her husband and sister died from. She co-founded Stand Up To Cancer, which has raised more than $600 million to date, and helped establish the National Colorectal Cancer Research Alliance. Additionally, she is the spokesperson for Merck’s “With Love, Me” campaign, which showcases a series of heartfelt letters on WithLoveMe.com written by caregivers and cancer survivors to their former selves touching upon what they wished they had known – or needed to hear – when they were first coping with a cancer diagnosis.

Currently, Katie is running her own company, Katie Couric Media, which includes her podcast, her Wake-Up Call newsletter (I highly recommend that you subscribe), and a number of documentaries done in partnership with purpose-driven companies that share her vision for a better world. If that wasn’t enough, Katie is also a New York Times best-selling author.

During this week’s episode with Katie, we cover an array of topics – from her company, to her passion for supporting cancer caregivers, and even discussing the evolution of news. Take a listen below.

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Cancer has afflicted all of us in some way, shape or another. Dr. James P. Allison, Nobel Prize Winner and Jill O-Donnell-Tormey, CEO of the Cancer Research Institute, dive deep into the past, present and future state of immuno-oncology – a form of cancer treatment that uses the body’s own immune system to fight this horrible disease. Take a listen below.


Don’t miss an episode of What2Know, subscribe to our podcast on iTunesStitcher or Spotify!

If you’re interested in learning about W2O, check out our About and Healthcare page.

Giving youth their moon shot is best for our future, it allows them to take a vested interest in designing the world they’d like to see.

Nancy Conrad, Founder and Chairman of the Conrad Foundation, discusses the role the Conrad Challenge plays in helping youth design the future, she discusses her late husband, Pete Conrad, former NASA Astronaut, plus she shares her life motto. Take a listen below.


Don’t miss an episode of What2Know, subscribe to our podcast on iTunesStitcher or Spotify!

If you’re interested in learning about W2O, check out our About and Healthcare page.

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It’s no secret, relevance is the new reputation.

Gary Grates, W2O’s Principal, joins What2Know and dives into the importance of relevance. Also, he dissects the unique position it plays in healthcare and he discusses how W2O is partnering with clients to prioritize their organizational relevance. Take a listen below.


Don’t miss an episode of What2Know, subscribe to our podcast on iTunesStitcher or Spotify!

If you’re interested in learning about W2O, check out our About and Healthcare page.

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ASCO 2019 is here! From early stage biotech data to learning from every patient, Patrick Ryan, Group Director at W2O and Christiana Pascale, Associate Director of Media & Engagement at W2O, discuss the major themes for this year’s meeting.

Take a listen below.

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Looking beyond treatment is key to improving the cancer care journey. This week on What2Know, I was fortunate enough to sit down with two guests, Entrepreneur Bill Rancic and Astellas Pharma’s Oncology SVP Mark Reisenauer.

During our time they discussed the challenges of being a caregiver and why they are excited about Astellas Oncology’s C3 Prize, a global challenge that aims to address the complexities of the cancer journey by funding the best ideas in cancer care beyond medicine. Take a listen below, and visit www.c3prize.com to learn more.


Don’t miss an episode of What2Know, subscribe to our podcast on iTunesStitcher or Spotify!

If you’re interested in learning about W2O, check out our About and Healthcare page.

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Happy Friday, we’ve got a bonus episode of What2Know for you this week, with guest host, Patrick Ryan, Group Director at W2O.

In the world of marcomms, ensuring the communications strategy and legal strategy are aligned is paramount. Michael C. Lasky, Co-chair of the Litigation Practice Group & Chair of the Public Relations Law Practice Group at Davis & Gilbert LLP, discusses legal’s role in communications, the nature of attorney-client privilege, and his love of Broadway.

Take a listen here.


Don’t miss an episode of What2Know, subscribe to our podcast on iTunesStitcher or Spotify!

If you’re interested in learning about W2O, check out our About and Healthcare page

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Creating better healthcare outcomes will require a multifaceted approach. According to this week’s guest, part of that approach requires lowering drug costs. David Henka, CEO at ActiveRADAR, shares the role his company is playing in all of this, the importance of reference pricing, plus he shares his connection to The Happiest Place on Earth.

Take a listen below.


Don’t miss an episode of What2Know, subscribe to our podcast on iTunesStitcher or Spotify!

If you’re interested in learning about W2O, check out our About and Healthcare page.

Read More