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Conducting clinical trials properly is essential for participation. Ken Getz, Deputy Director & Research Professor at Tufts Center for the Study of Drug Development, unpacks how to design clinical trials well and he shares how technology has changed the industry. Plus, he discusses the latest edition of his book, The Gift of Participation.

Take a listen to the final What2Know episode of 2019, looking forward to seeing you all in 2020!


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This week Abby Hayes, Managing Director of W2O is the special guest host of What2Know. She chats with Nikole Hannah Jones, Investigative Reporter at The New York Times Magazine and Creator of The 1619 Project. During their time, Nikole discusses racial inequities within healthcare, she shares her perspective on what it will take to reverse these biases, plus she gives a great vacation recommendation.

Take a listen below.


Don’t miss an episode of What2Know, subscribe to our podcast on iTunesStitcher or Spotify!

If you’re interested in learning about W2O, check out our About and Healthcare page

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Investing in medical devices involves a critical eye for innovation and a passion for making the world a healthier place.

Dennis McWilliams of Santé Ventures and SparkMed Advisors dives into this, he predicts the future of healthcare, plus he gives his 6,200-page book recommendation on this week’s episode of What2Know.


Don’t miss an episode of What2Know, subscribe to our podcast on iTunesStitcher or Spotify!

If you’re interested in learning about W2O, check out our About and Healthcare page

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WSJ Women in the Workplace is an event that brings together business leaders to have a real conversation about how managers, executives and companies can be better at building inclusive workplaces.

Brooke Bullen, Group Director of W2O, Abby Hayes, Managing Director of W2O and Jennifer Shaugnessy, Managing Director of W2O, share key learnings from the event on this week’s episode of What2Know. Take a listen below.


Don’t miss an episode of What2Know, subscribe to our podcast on iTunesStitcher or Spotify!

If you’re interested in learning about W2O, check out our About and Healthcare page

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I’ve done over 120 What2Know episodes and it’s been a real treat to pick the brains of some the world’s brightest, most unique, and unequivocally innovative people. I love interviewing others, learning who they are as professionals, but more so, learning who they are as people.

This week’s episode was a unique pleasure because, I went from interviewer to interviewee, I hopped on the other side of the mic to share more about who I am. I had the pleasure of being interviewed by my friend, Lisa Kalfus, VP of Marketing at Wente Family Estates. During our time, I share my unique journey into the marketing and communications world, Lisa and I reflect on work W2O has done in partnership with Wente, plus I share my admiration of Queen Cleopatra. Lastly, I talk about two books that really left an impact on me. Take a listen below.


Don’t miss an episode of What2Know, subscribe to our podcast on iTunesStitcher or Spotify!

If you’re interested in learning about W2O, check out our About and Healthcare page

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We have an incredibly special episode of What2Know this week. Delaney Tarr, Lauren Hogg, Co-Founders of March For Our Lives, and Board Member, Ariel Hobbs join the show. They chat about leveraging social media to create a movement, they open up about the challenges of activism, plus share some of their favorite albums.

Take a listen below.


Don’t miss an episode of What2Know, subscribe to our podcast on iTunesStitcher or Spotify!

If you’re interested in learning about W2O, check out our About and Healthcare page

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Making space for diversity and inclusion is critical in every industry. Contrary to popular belief, these terms are not interchangeable, they are vastly different, but equally important. As D&I expert Verna Myers said, “Diversity is being invited to the party; inclusion is being asked to dance.”

After his keynote fireside chat at #PRovoke19, I had the opportunity to chat with Dr. Michael Lomax, President & CEO of the United Negro College Fund. During our time we discussed the importance of D&I, the impact of UNCF’s work, and his affinity for bel canto-style opera. Take a listen below.


Don’t miss an episode of What2Know, subscribe to our podcast on iTunesStitcher or Spotify!

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Meeting patients where they are, through actionable and personalized healthcare experiences, is essential for both them and their caregivers.

This week’s What2Know guest, Carina Edwards, CEO of Quil Health, dives into this, the power of tech within health, and her secret life as an introvert on today’s episode. Take a listen below.


Don’t miss an episode of What2Know, subscribe to our podcast on iTunesStitcher or Spotify!

If you’re interested in learning about W2O, check out our About and Healthcare page

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We have a very special episode of What2Know to share on the International Day of the Girl!

This week, Diana Kapp, Writer, Journalist and Author of “Girls Who Run the World” joins the show. During our time she shared the purpose behind writing her book, she unpacked how we can all contribute to real progress for women, and she delves into the reason behind her recent open-letter to Forbes.

Take a listen below.


Don’t miss an episode of What2Know, subscribe to our podcast on iTunesStitcher or Spotify!

If you’re interested in learning about W2O, check out our About and Healthcare page

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