Blog

The Cancer Research Institute (CRI) has been a pioneer in using immunotherapy to treat cancer for 65 years. Their mission is singular, saving lives by fueling the discovery and development of powerful immunotherapies for all types of cancer.

This week, I was fortunate enough to chat with Jill O’Donnell-Tormey, Ph.D., CEO and Director of Scientific Affairs at CRI. During our discussion we unpacked the future of oncology research, the upcoming CRI Awards Gala, what it’s like working alongside a Nobel Prize winner, and Jill’s love of baking.

Since CRI is a client I am familiar with all the incredible work that they do, but it was nice to be reminded of just how revolutionary this organization is. Take a listen below.


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Integrating across people, tools, and systems is the key to bettering US healthcare. In order to improve the current system it’s going to take a variety of disciplines, working together, toward one common goal: strengthening America’s healthcare.

Matt Menning, Director of IHMI Engagement at American Medical Association, expands on this idea in this week’s episode of What2Know. Plus he discusses data, Obamacare, and an obscure band from the seventies he believes everyone should know. Take a listen below.


Don’t miss an episode of What2Know, subscribe to our podcast on iTunesStitcher or Spotify!

If you’re interested in learning about W2O, check out our About and Healthcare page.

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Improving healthcare through technology is both our reality and future. Both industries must not only recognize this, but work together to achieve success.

This week’s guest Tanvi Vattikuti Abbhi, Co-Founder of Veta Health, not only understands this challenge, but fully embraces. Tanvi dives into this, how to effectively use data, fitness wearables, and Britney Spears. Take a listen below.

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Early intervention is essential to providing better healthcare according to this week’s guest, Jason Alderman, Chief Communications Officer of Clover Health.

Jason dives into this, the role of comms professionals in healthcare (and beyond), the future and responsibility of those who are in the communications industry, plus he reminisces on The White Album and relives his days as a child actor. Take a listen below.


Don’t miss an episode of What2Know, subscribe to our podcast on iTunesStitcher or Spotify!

If you’re interested in learning about W2O, check out our About and Healthcare page.

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Reimagining health care will require an active unlearning of stoic frameworks. As an industry, we should challenge ourselves to unlearn older paradigms in order to create a better system for the future.

During this year’s Health 2.0 Conference, I had the pleasure of discussing this further with this week’s guest,  Rasu Shrestha­, Chief Innovation Officer of UPMC and EVP of UPMC Enterprises. We dive into the future of health care, gene editing, and painting with watercolors. Take a listen below.


Don’t miss an episode of What2Know, subscribe to our podcast on iTunesStitcher or Spotify!

If you’re interested in learning about W2O, check out our About and Healthcare page.

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Redefining PR is essential for the industry to move forward. It’s key that as an industry, we broaden our definition of what public relations means, in order for us to grow and progress.

This week’s guest is working to make this happen through her work. I had the pleasure of sitting down with Aarti Shah, COO, Senior Editor, and Head of Strategic Partnerships at The Holmes Report to discuss the reimagining of PR’s role, how PR influences behavior, and the future of the industry. Plus, we bond over Austin, TX and she shares how she spent her recent sabbatical. Take a listen below.


Don’t miss an episode of What2Know, subscribe to our podcast on iTunesStitcher or Spotify!

If you’re interested in learning about W2O, check out our About and Healthcare page.

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Communicating as a human being rather than a marketer is paramount in healthcare. As an industry, implementing empathy within our communications, will only build stronger communities, systems, and connections.

This week’s guest, Larry Dobrow, is Senior Editor at one of the preeminent healthcare marketing publications in our industry, Medical Marketing & Media (MM&M). He’s incredibly well versed as a writer and deeply understands the nuances and complexities of the healthcare industry. We discussed how to market with empathy within healthcare, data privacy, the future of the industry, and the Boss. Take a listen below.


Don’t miss an episode of What2Know, subscribe to our podcast on iTunesStitcher or Spotify!

If you’re interested in learning about W2O, check out our About and Healthcare page.

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Simply put, analytics powers everything we do. Perhaps no one understands this better than our Chief Analytics Officer, Seth Duncan.
This week I was able to chat with Seth about how W2O is able to leverage analytics for our clients, the future data will play in healthcare and tech. Plus, you won’t believe what subject he struggled with in school. Take a listen below.


Don’t miss an episode of What2Know, subscribe to our podcast on iTunesStitcher or Spotify!

If you’re interested in learning about W2O, check out our About and Healthcare page.

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Understanding and stopping terrorism requires a multifaceted approach, this week’s guest understands this first hand. Fred Burton, Chief Security Officer of Stratfor, and Author, discusses what it takes to counter acts of terror, his own podcast#W2OSXSW, and The Boss. Take a listen below.


Don’t miss an episode of What2Know, subscribe to our podcast on iTunesStitcher or Spotify!

If you’re interested in learning about W2O, check out our About page.

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