Challenge
In a fully-integrated digital, outdoor, experiential and radio campaign, Crystal Geyser wanted to present its tea brand, Tejava, as a healthy, sugar-free alternative to coffee and soda drinkers looking to make a significant lifestyle change. They wanted to reach an audience on Instagram who expressed a healthy lifestyle and lived in the LA area.
Approach
Employing paid and organic social media activity, Tejava deployed 80 pieces of content across Facebook, Twitter, Instagram, and Markerly (3rd party influencer activation platform). Our community management team scheduled, coordinated, and published content and engaged with end users and influencers on a daily basis. W2O and the brand picked influencers in the LA area to post Instagram content on Tejava’s behalf.
Results
In less than two months in market, the campaign reached over 3 million people in the Los Angeles area and received more than 63,000 engagements (likes, comments, shared, RTs) across all platforms and saw sales increase by 40%, setting a new brand record.
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