Ever wonder why a new initiative, such as a product launch, a cost-cutting measure, a business strategy, an M&A integration, or even a turnaround effort didn’t succeed or even take hold as expected? Believe it or not, it probably has nothing to do with the initiative itself, but rather the way your organization chose to communicate it.

Our latest issue of Common Sense for the C-Suite explores common challenges and best practices in the development and implementation of effective corporate initiatives.

Common Sense Volume 4 Issue 3 Cover 8.28