The Scoop: 12.22.20

This year, digital became the catalyst for shaping how we experienced the pandemic. For our 2020 recap edition, we wanted to focus on the positives that digital brought to communities around the world. While we couldn’t include every milestone and “talked about” trend, below we highlighted a few areas that made an impact. Thank you to all our readers for following along with us. See you in 2021!

Combatting Misinformation on Social

This year, social platforms were faced with addressing and managing, in real time, the spread of COVID-19 and U.S. election misinformation and conspiracy theories. Their responses ranged from light-touch (driving users to reliable information) to more pointed (tagging posts and freezing ads).

And the Winner Is…How Social Media Took on Voting in 2020

What was social media’s role in the 2020 U.S. presidential election? Though many would point to it being a vehicle for the spread of misinformation, there is also something to be said for the way social platforms, brands and individuals tried to make voting more accessible.

How Social Media Supported Social Good

As racial injustice protests and hard conversations about race swept the United States and reverberated around the world, social media was at the center – aiding organizers, driving conversation, educating and broadcasting real-time events. These difficult discussions also drove meaningful change. Brands and platforms responded and adapted in record speed.

The World Evolved, and So Did Those Influencing It  

Many questioned how the influencer industry would fare amid economic insecurity and stay-at-home orders. But influencers across industries adapted, connecting with audiences in creative ways, like sharing ideas for keeping kids occupied at home, hosting Live workouts or concerts and encouraging healthy habits.

Massive Growth in Familiar Digital Tactics

For many, 2020 brought radical change to daily routines and greater insight into the world we live in, but within the digital media industry, the year only accelerated predicted trends. The popularity of streaming video and connected TVs exploded while we were at home, forcing advertisers to double down on the flexibility of programmatic advertising and targeted B2B marketing.

10 Months Later: Staying Together While We’re Still Apart

None of us anticipated that we’d still be practicing social distancing and varying levels of shelter-in-place after all this time. Despite this lack of physical closeness, consumers and brands have found a new way to stay connected through the adoption of live online activations, the joys of shared interests and meaningful brand partnerships.

W2O’s The Scoop is brought to you by an editorial collective, featuring industry updates and insights from subject matter experts across social media, digital and influencer activation teams.


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W2O Social Team
W2O Social Team

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