Challenge

In 2016, Verily was still a relatively new entity, being renamed from Google Life Sciences in Dec 2015. As part of a corporate brand initiative, Verily began to develop a set of core values that would embody their philosophy and way of working. The Verily team needed a way to bring these values to life, both in the day-to-day and as durable internal artifacts.

Approach

We kicked off the effort with qualitative interviews and discussions with the Verily marketing and communications team to gain insight into the significance of the value statements and their development. In addition, we were trained on the Verily style guide and immersed in the underlying Verily brand story. Insights and needs were succinctly captured in a creative brief. W2O Group's Pure team developed 5 highly artistic representations corresponding to each of the Verily values. They depict the meaning behind the value statements to engage and tell a stunning visual story. These were made into life size posters that were unveiled at an all-employee launch event.

Results

At launch, the reveal of the posters was met with exceptional enthusiasm among the employees. The posters and visuals are now a mainstay in the Verily environment.

All case studies

Tudorza
Breathes new life into COPD treatment with a strikingly original new campaign.
Take Cholesterol to Health
More than 100 million Americans have high cholesterol, a major risk factor for heart disease.
Spirosure
Fenom Pro is a key diagnostic and monitoring tool to be used in concert with ongoing asthma management.
Genomic Health
The Oncotype DX® test provides early-stage breast cancer patients with a score used to determine if chemotherapy is necessary for their treatment.
Horizon
Rebrand and refresh of the brand personality to communicate that this company is always willing to go incredible lengths to help patients.
Lupin Pharmaceutical
Keep Her Awesome is an awareness campaign that educates women about bacterial vaginosis while destigmatizing the condition.
Merk Oncology
“With Love, Me” is a video series to help people manage the emotional and physical challenges associated with living with cancer.
Vertiflex
Lifts the burden of pain with an innovative, non-invasive procedure using a small implant that relieves the pressure of lumbar spinal stenosis.
Livalo
Raises awareness of the dangers of untreated high cholesterol and educates patients about how to manage statin therapy.
Radius
Rigorous research and analytics-driven insights fueled creation, expanded the overall reach, and improved patient engagement
Valeant
Analytics-driven everything: laser-targeted messaging, PR & events made this unbranded awareness campaign a huge success
Komen
Revamping a huge, iconic website can't be based on hunches or gut feelings – it needs to be driven by data-based content strategy and super-smart user experience (UX).
Cedar
Redefining and amplifying awareness for how one emerging digital health company is transforming the patient experience for hospitals, health systems and medical groups.
Relizorb
A multichannel pharma campaign (including website refresh) driven to educate HCPs.
Overstock
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Cardinal Health
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Galderma
Right analytics + right creative = behavior-shaping ideas in this direct to consumer (DTC) pharma campaign. Agency: Twist Mktg
Esperion
See how we helped assert market position through creative positioning and integrated campaign execution.
Dermira
True integrated marketing, with the right blend of analytics, strategy, creative and engagement driving a total rebrand.
bmc
Influencer identification executed in real-time at an event with Marvel artists. Spoiler alert: we built share of voice like a superhero would (if we could hire them).
Hershey
See the sweet surprise our analytics uncovered, which led to building and growing the fan base for Reese's Peanut Butter Cups across all of its social channels.
HP
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Jackson Hewitt
Online and offline are powerful together. We used online to drive offline positive ROI at 6,000+ store locations.
Philips
Analytics showed us relevant press to target, through which we got 6 million quality earned media impressions. See how...
Tejava
Set a new brand record for Crystal Geyser's new tea, thanks to our influencer-based launch.
Sisters
Promoting a blockbuster movie is a big deal, so our paid social campaign was A/B tested against Universal's current one. We slayed it.
Verily
Brought new values to life, both in the day-to-day and as durable internal artifacts. See the memorable result.
Visa
A deep competitive analysis helped Visa understand its upcoming opportunities and threats.