Making space for life.
The goal was to position Vertiflex as a company that helps spinal stenosis patients lift the burden of pain with an innovative, noninvasive procedure using a small implant that relieves the pressure of lumbar spinal stenosis.
Introduce the Vertiflex Procedure to an audience in dire need of liberation from agonizing leg and back pain and, in the process of increasing awareness, gather a tribe of true believers who will spread the word that a safe and effective solution has arrived for lumbar spinal stenosis.
Created DTC and HCP advertising campaigns using images from a photo shoot that we managed from inception to completion. Provided UX expertise and transformed the existing website into a procedure-focused experience, developed a comprehensive brand strategy and messaging platforms, and produced several collateral pieces.