W2O and CLSA Launch a Real Time Communication Center Dedicated to COVID-19 Media

The COVID-19 pandemic presents unprecedented public health and economic challenges for global society. However, it also provides opportunities to show that new types of collaboration are not only possible, but that they can be implemented very quickly with the focused allocation of resources and expertise. In these uncertain times, prompt access to information is critical to the safety, efficiency and sustainability of the entire healthcare system. The volume of COVID-19 conversation, especially on Twitter, has exploded since the outbreak began, and it is critical for healthcare leaders to be able to cut through the noise, understand the landscape, and make informed decisions. We believe strongly that W2O has a role to play in meeting this need – by leveraging our technology-enabled analytics platform.

We recently became a sustaining partner in the California Life Sciences Association, the state’s largest and most influential life sciences advocacy and business leadership organization, with W2O Group President and Managing Partner Paulo Simas joining the Board of Directors. We’re proud to share the first collaborative effort to come out of our partnership: a unique platform, powered by W2O analytics, that provides a one-stop source of curated COVID-19 information, enabling anyone to track and share the most relevant content and voices about COVID-19.

This platform, COR, provides several “slices” of information that users can explore. The platform is refreshed every 60 seconds and only analyzes posts that mention the coronavirus. It can be browsed through the following lenses:

Coronavirus – Topline, unfiltered posts from all of Twitter about the coronavirus

California – Posts that either: (a) mention a major city, any county, or the entire state of California; or (b) come from handles operated by California state or local government channels

Life Sciences – Posts that either: (a) mention a life sciences company (not limited to or inclusive of all CLSA members); or (b) come from handles operated by a life sciences company

HCPs – Posts that come from handles operated by healthcare providers (HCPs) (i.e., physicians, nurses, allied health professionals, etc.)

Media – Posts that come from handles operated by major media outlets and personalities with a focus on healthcare

We will launch additional features and lenses to the COR dashboard in the coming weeks, including COVID-19 data and preprints being shared by respected researchers and scientists, as well as communications from global and local health officials. So please look for more announcements as we roll these out.

We invite you to explore this new platform and let us know what you think. We see it as an essential tool that will help combat the spread of the novel coronavirus by enabling easy access to the latest information about the pandemic from reliable sources.


W2O’s additional COVID-19 coverage

Learn more about W2O via our About or Healthcare pages

Mike Nelson
Mike Nelson

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