My name is Gage Grammer and I am the Learning and Development Specialist at W2O Group. I had the pleasure of interviewing our CEO and Chairman, Jim Weiss, about the culture of W2O Group to help employees not only get to know a little more about Jim, but also for them to truly understand his vision for the company. Enjoy!

If you could describe the culture of W2O Group in 3 words, what would you say?

I would say pivot, perseverance, and entrepreneurialism. Each of these words embodies more descriptors like being open to learning and risk taking. It’s about liking the unknown and being comfortable with it, rather than with the known. It’s a commitment to quality, meticulousness, preciseness, and a dedication to innovation.

W2O Group is about the pragmatic disruption – we don’t want to be a part of it, but we understand it’s reality, so we want to disrupt it in a way that makes sense in a business. This is not a flakey or unserious culture; it’s a serious and down to business culture.

Jim Weiss

What does it take for someone to be successful here?

Never say die – it’s all about perseverance. A successful person in this company is someone who does what they say they are going to do – they make things happen. Those who are successful here are direct, results orientated, analytical, but not in a way that doesn’t allow you to make it happen, risk takers and smart. These are people with real integrity and authenticity.

What’s the most difficult decision you’ve made as a CEO?

The most difficult decision I’ve made was the decision to grow. It was when I realized I was going to have to open the New York office and take my name off the door to invite others in. There are always other difficult decisions that are around clients, but growing was a tough decision for me personally.

What are some of the ways the agency is looking to evolve?

We want to evolve technologically, both internally and externally. We want to be leveraging, expanding, and developing more applicable technology. We want to be working off the most advanced platforms and be more operational. Finally, we want to evolve globally and in multiple languages.