We’re in the fourth week since launching our business podcast entitled, “What 2 Know” where we speak to industry experts about best practices, innovation and latest trends to stay ahead of the ever-changing marketing and communications landscape.

This week I had the pleasure of chatting with Grammy-nominated singer, and CEO of SuperPhone, Ryan Leslie, to discuss how he gained deeper intelligence about his fans through the power of his phone. He even gives away his phone number – find out why in the full episode below!

Stay tuned for updates – we’ll add new episodes every Thursday on our Podcast Page and on Itunes.

Note: Thank you to John Battelle and Brian Monahan of NewCo for hosting us at their Shift Forum. We recorded several of our podcasts including this one with Ryan at their event. And naming credits for the podcast go to Jared Chism!