We’re back for another episode of the “What 2 Know“ podcast, where we speak to experts about best practices, innovation and latest trends to stay ahead of the ever-changing marketing and communications landscape.

This week I had the pleasure of chatting with Max Ventilla, former Head of Personalization at Google and now CEO + Founder of AltSchool. We discussed how he has applied technology to build businesses and how is using that blueprint to improve education. Plus we were able to bond over The Beatles’ White Album, one of my all time records. Take a listen below.

Stay tuned for updates – we’ll add new episodes every Thursday on our Podcast Page and on Itunes (subscribe here).