That’s a Wrap for #W2OSXSW 2019!
That’s a Wrap for #W2OSXSW!

See pictures from our 2019 W2O Programming at SXSW: PreCommerce Summit, Partner Programming and our GeekACue. Our full YouTube playlist will entertain you for hours, or catch up through blog recaps.

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South by Southwest (SXSW) is such a special time for W2O. Over the last 10 years, we have continued to invest in meaningful thought leadership and networking activities at an event that has become synonymous with “innovation.” This year, we pared back on the size of some of the events but not on the quality, and we took a healthcare-centric focus while featuring executive-level marketers and influencers from across the industry.

Over the course of two and a half days, we convened some of the smartest minds in the business to address critical issues in healthcare like the impact of technology, the role data plays and why putting the patient (customer) at the center is the most important thing any of us could do. We did manage to incorporate some barbeque and good music into the mix as well. The outcome of which was a number of happy clients, some excellent content and some prescriptive steps on how we can continue to evolve and improve healthcare!

In addition to thought-provoking content, no SXSW is ever complete without great barbecue and music. This year was no different as we took over San Jac Saloon on Sixth Street to successfully host our annual invite-only GeekACue party. The barbecue was courtesy of Micklethwait Craft Meats and it was as amazing as we had hoped. The music was equally as amazing with the featured band, Audley Freed and Friends coming courtesy of our sponsor Bayer, and Bayli, our late night entertainment who brought the house down. If you’d like to check out all the fun that was had, head over to Facebook. And if you weren’t able to make this year’s events, there’s always next year!

Questions? Contact


Tuesday, March 12
9:30 AM - 10:30 AM
Larry Dobrow, Senior Editor, Medical Marketing & Media
Dawn Laguens, Expert-In-Residence, IDEO
Heidemarie Schnell, Head of Marketing, Spotlyte
Moderator: Dan Childs, Director, U.S. External Communications, Bayer
11:00 AM - 12:00 PM
David Kirkpatrick, Founder & Editor-in-Chief, Techonomy
Lynne Stockstad, Chief Marketing Officer, Optum
12:30 PM - 1:30 PM
Stephen Ibaraki, Chairman and General Partner, REDDS Capital/Venture Investment Partners
Rasu Shrestha, Chief Strategy Officer and Executive Vice President, Atrium Health
Moderator: Anita Bose, Chief Business Development Officer, W2O
3:30 PM - 4:30 PM
Bethany Hale, Head of Marketing, Cedar Inc.
Mark Stouse, Chief Executive Officer, Proof Analytics
Julissa Viana, Senior Director, Global Social Media, Celgene
Moderator: Kevin Johnson, President, W2O marketeching
5:00 PM - 6:00 PM
Alexis Denny, Director of Government Affairs, PKD Foundation
Amber Tresca, Founder, About IBD
Mary Michael, Vice President, Stakeholder Management & Patient Advocacy, Otsuka
Moderator: Aaron Strout, Chief Marketing Officer, W2O


Larry Dobrow

Medical Marketing & Media (MM&M)

Dawn Laguens


Heidemarie Schnell


Dan Childs


David Kirkpatrick


Lynne Stockstad


Stephen Ibaraki

REDDS Capital/Venture Investment Partners

Rasu Shrestha

Atrium Health

Anita Bose


Bethany Hale

Cedar Inc.

Mark Stouse

Proof Analytics

Julissa Viana


Kevin Johnson


Alexis Denny

PKD Foundation

Amber Tresca

About IBD

Mary Michael


Aaron Strout



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