That’s a Wrap for #W2OSXSW 2019!
That’s a Wrap for #W2OSXSW!

See pictures from our 2019 W2O Programming at SXSW: PreCommerce Summit, Partner Programming and our GeekACue. Our full YouTube playlist will entertain you for hours, or catch up through blog recaps.

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W2O mentions

South by Southwest (SXSW) is such a special time for W2O. Over the last 10 years, we have continued to invest in meaningful thought leadership and networking activities at an event that has become synonymous with “innovation.” This year, we pared back on the size of some of the events but not on the quality, and we took a healthcare-centric focus while featuring executive-level marketers and influencers from across the industry.

Over the course of two and a half days, we convened some of the smartest minds in the business to address critical issues in healthcare like the impact of technology, the role data plays and why putting the patient (customer) at the center is the most important thing any of us could do. We did manage to incorporate some barbeque and good music into the mix as well. The outcome of which was a number of happy clients, some excellent content and some prescriptive steps on how we can continue to evolve and improve healthcare!

In addition to thought-provoking content, no SXSW is ever complete without great barbecue and music. This year was no different as we took over San Jac Saloon on Sixth Street to successfully host our annual invite-only GeekACue party. The barbecue was courtesy of Micklethwait Craft Meats and it was as amazing as we had hoped. The music was equally as amazing with the featured band, Audley Freed and Friends coming courtesy of our sponsor Bayer, and Bayli, our late night entertainment who brought the house down. If you’d like to check out all the fun that was had, head over to Facebook. And if you weren’t able to make this year’s events, there’s always next year!

Questions? Contact


Monday, March 11
9:30 AM - 10:00 AM
Joseph Jaffe, Admiral/Co-Founder, HMS Beagle
10:05 AM - 10:30 AM
Jennifer Gottlieb, President, W2O
Mona Siddiqui, Chief Data Officer, Immediate Office of the Secretary, HHS
10:35 AM - 11:05 AM
Mary Michael, Vice President, Stakeholder Management & Patient Advocacy, Otsuka
Chuck Hemann, Managing Director, Analytics, W2O
Rita Glaze, Practice Lead, U.S. Market Access, W2O (moderator)
11:10 AM - 11:40 AM
Angela Gillespie, President, W2O wcg
Meredith Owen, Senior Group Director, Analytics, W2O
11:50 AM - 12:20 PM
Bob Pearson, Author and W2O Senior Advisor
1:05 PM - 1:35 PM
Heather Flannery, Global Lead, ConsenSys Health
Rasu Shrestha, Chief Strategy Officer, Atrium Health
Mary Corcoran, President, W2O twist (moderator)
1:40 PM - 2:05 PM
Josh Kampel, Chief Executive Officer, Techonomy
Mark Reisenauer, Senior Vice President, Oncology, Astellas Pharma
Bill Rancic, Entrepreneur
2:10 PM - 2:40 PM
Chris Neuner, Chief Revenue Officer, PulsePoint
George Gallate, Former Chief Marketing Officer, Merkle
Seth Duncan, Chief Analytics Officer, W2O (moderator)
3:05 PM - 3:30 PM
Joelle Kaufman, Chief Marketing Officer, Dynamic Signal
3:35 PM - 4:05 PM
Julissa Viana, Senior Director, Global Social Media, Celgene
Ellen Gerstein, Director, Digital Content, Pfizer
Bethany Hale, Head of Marketing, Cedar Inc.
Gary Grates, Chief Communications Officer, W2O (moderator)
4:10 PM - 4:30 PM
Deborah Hankin, Chief People Officer, W2O
4:35 PM - 5:00 PM
Paulo Simas, Chief Creative Officer, W2O
5:05 PM - 5:35 PM
Jim Weiss, Founder and Chief Executive Officer, W2O
David Kirkpatrick, Founder and Editor-in-Chief, Techonomy
Tuesday, March 12
9:30 AM - 10:30 AM
Larry Dobrow, Senior Editor, Medical Marketing & Media
Dawn Laguens, Expert-In-Residence, IDEO
Heidemarie Schnell, Head of Marketing, Spotlyte
Dan Childs, Director, U.S. External Communications, Bayer (moderator)
11:00 AM - 12:00 PM
David Kirkpatrick, Founder & Editor-in-Chief, Techonomy
Lynne Stockstad, Chief Marketing Officer, Optum
12:30 PM - 1:30 PM
Stephen Ibaraki, Chairman and General Partner, REDDS Capital/Venture Investment Partners
Rasu Shrestha, Chief Strategy Officer, Atrium Health
Anita Bose, Chief Business Development Officer, W2O (moderator)
3:30 PM - 4:30 PM
Bethany Hale, Head of Marketing, Cedar Inc.
Mark Stouse, Chief Executive Officer, Proof Analytics
Julissa Viana, Senior Director, Global Social Media, Celgene
Kevin Johnson, President, W2O marketeching (moderator)
5:00 PM - 6:00 PM
Alexis Denny, Director of Government Affairs, PKD Foundation
Amber Tresca, Founder, About IBD
Mary Michael, Vice President, Stakeholder Management & Patient Advocacy, Otsuka
Aaron Strout, Chief Marketing Officer, W2O (moderator)


Joseph Jaffe

HMS Beagle

Jennifer Gottlieb


Mona Siddiqui

U.S. Department of Health and Human Services

Mary Michael


Heather Flannery

ConsenSys Health

Rasu Shrestha, MD, MBA

Atrium Health

Anita Bose


Josh Kampel


Mark Reisenauer

Astellas Pharma

Chris Neuner


George Gallate


Joelle Kaufman

Dynamic Signal

Julissa Viana


Ellen Gerstein


Bethany Hale

Cedar Inc.

Jim Weiss


David Kirkpatrick


Larry Dobrow

Medical Marketing & Media (MM&M)

Dawn Laguens


Heidemarie Schnell


Dan Childs


Lynne Stockstad


Stephen Ibaraki

REDDS Capital/Venture Investment Partners

Mark Stouse

Proof Analytics

Kevin Johnson


Alexis Denny

PKD Foundation

Amber Tresca

About IBD

Aaron Strout


Rita Glaze


Chuck Hemann


Angela Gillespie

W2O wcg

Meredith Owen


Bob Pearson


Mary Corcoran

W2O twist

Seth Duncan


Gary Grates


Deborah Hankin


Paulo Simas



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