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That’s a Wrap for #W2OSXSW 2018!
That’s a Wrap for #W2OSXSW!

See pictures from our 2018 W2O Partner Programming at SXSW: Day 1, Day 2, Day 3 and our GeekACue.

Our full YouTube playlist will entertain you for hours, or catch up through blog recaps.

#W2OSXSW trended

2,566
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2,024
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1,502
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W2O’s goal at South by Southwest (SXSW) is to provide a forum of thought leadership, knowledge exchange, collaboration and fun for our clients, prospects and extensive network of smart friends and partners.

In 2018 – our 9th year hosting award-winning events during SXSW – we officially partnered with the festival for the first time to produce 16 high-profile panels and 4 networking events.

Over the course of three full days of programming, we carefully curated luminaries from across industries for fast-paced talks with 62 speakers about the latest innovations in digital marketing and communications and provided them an entry-point to share their brand stories and perspectives. Our programming provided an immersive experience that cut through the SXSW noise – generating an audience of up to 600+ clients, partners and prospects per panel – and showed our smarts to ultimately elevate W2O’s reputation in the industry and drive new business.

In addition to the three days of thought-provoking content, we successfully hosted our annual invite-only evening networking events and GeekACue party featuring live music from Josh Rouse and Black Pistol Fire. If you’d like to check out all the fun that was had, head over to Facebook. And if you weren’t able to make this year’s events, there’s always next year!

Questions? Contact
events@w2ogroup.com

Agenda

Tuesday, March 13
9:30 AM - 10:30 AM
Concierge Marketing: Customer Experience 3.0
Pete Blackshaw, Global Head of Digital & Social Media, Nestle
Dana Reinglass, Chief Storyteller & Managing Director - Digital Engagement, United Airlines
Stacy Stubblefield, Co-founder, TeleSign
Moderator: Scott McDonald, President and Chief Executive Officer, Advertising Research Foundation
11:00 AM - 12:00 PM
Balancing Brand Building vs. Performance
Ty Shay, Chief Marketing Officer, Norton & Life Lock, Symantec
Mark Stouse, Chief Executive Officer, PROOF
Marissa Tarleton, Chief Marketing Officer, RetailMeNot, Inc.
Moderator: Mary Corcoran, President, W2O Twist
12:30 PM - 1:30 PM
What's Next After Advertising? The Jump to Content
Otto Bell, Chief Creative Officer, CNN's Courageous
Riyhana Bey, Director of Brand Execution and Digital Marketing, Cadillac
Brad Feinberg, Senior Director: Media & Consumer Engagement, MillerCoors
Marissa Freeman, Chief Brand Officer, Hewlett Packard Enterprise
2:00 PM - 3:00 PM
Evolution of Advocacy & Employee Communications
Sean Greenwood, Head of Public Relations, Ben & Jerry's
Jennifer Lowney, Head of Corporate Communications, Citi
Mary Michael, Vice President, Patient Advocacy and Stakeholder Management, Otsuka
Moderator: Joelle Kaufman, Chief Marketing Officer, Dynamic Signal
3:30 PM - 4:30 PM
Countering Hate: Understanding & Stopping Extremism
Fred Burton, Chief Security Officer, Stratfor
Victoria Romero, Ph.D., Chief Scientist, Next Century Corporation
Haroon Ullah, Chief Strategy Officer, Broadcasting Board of Governors
Moderator: Bob Pearson, Vice Chair & Chief Innovation Officer, W2O
5:00 PM - 6:00 PM
Music as a Corporate Social Responsibility Platform
Joel Babbit, Co-Founder and Chief Executive Officer, Mother Nature Network
Ray Kerins, Senior Vice President, Head of Communications, Government Relations & Policy, Bayer
Chuck Leavell, Keyboardist, The Rolling Stones; Co-Founder, Mother Nature Network
Moderator: Lisa Pearson, Chief Executive Officer, Umbel
Wednesday, March 14
11:00 AM - 12:00 PM
An Insider's View into Healthcare Innovation
Kristi Henderson, Vice President, Patient Access & Healthcare Transformation, Ascension; Clinical Professor of Population Health, Dell Medical School at UT
Mona Saddiqui, MD, MPH, Chief Data Officer, U.S. Department of Health and Human Services
Robin Thurston, Chief Executive Officer, Helix
Moderator: Jay Bernhardt, Dean and Professor, Moody College of Communication at the University of Texas at Austin
12:30 PM - 1:30 PM
Allies in Equality: How Diversity Shapes a Brand
Wade Davis, Inclusion Consultant, National Football League
Ben-Saba Hasan, Senior Vice President, Chief Culture, Diversity & Inclusion Officer, Walmart
Moderator: Trisa Thompson, Senior Vice President & Chief Responsibility Officer, Corporate Social Responsibility, Dell Technologies
2:00 PM - 3:00 PM
Next-Gen Content Marketing: Reaching Digital Natives
Brian Monahan, Head of Vertical Strategy, Pinterest
Christine Morrison, Director of Marketing, Social, Intuit
Eric Picard, Vice President, Advertising Product Management, Pandora
Moderator: Aaron Strout, Chief Marketing Officer, W2O
3:30 PM - 4:30 PM
Synthetic Creativity: When AI Takes Over the Arts
Byron Reese, Chief Executive Officer and Publisher, Gigaom
Shaku Selvakumar, Founder & Chief Executive Officer, BraveCenter; Community Impact Executive, CognitiveScale
Moderator: Josh Kampel, President, Techonomy
5:00 PM - 6:00 PM
Mastering Corporate Relevance in a Distracted World
Rob Clark, Vice President, Global Communications & Corporate Marketing, Medtronic
Marci Kaminsky, Chief Communications Officer, Grant Thornton
Noreen Pratscher, Vice President, Corporate Communications and Chief Communications Officer, Serta Simmons Bedding
Moderator: Gary Grates, Principal, W2O
Thursday, March 15
11:00 AM - 12:00 PM
Digital Playbook: Connecting Brands, Fans & Athletes
Bryant Barr, Co-Founder and Chief Executive Officer, Slyce.io
Ahmad Nassar, President, NFL Players Inc.
Deirdre Lester, Chief Revenue Officer, Barstool Sports
Moderator: Paul Rabil, Athlete, US Lacrosse; Founder & Chairman, Rabil Companies
12:30 PM - 1:30 PM
News Integrity: Advocating for Quality Journalism
Amanda Bennett, Director, Voice of America
Gina Chen, Assistant Director, Center for Media Engagement; Assistant Professor, School of Journalism, Moody Communication College at the University of Texas at Austin
Matt Largey, Managing Editor, KUT Radio
Moderator: David Kirkpatrick, Chief Techonomist, Techonomy
2:00 PM - 3:00 PM
Breakthrough Innovators Who Are Changing the World
Komal Ahmad, Founder and Chief Executive Officer, Copia
Seema Kumar, Vice President, Innovation, Global Health, and Policy Communication, Johnson & Johnson
Scott Drennan, Director - Engineering Innovation, Bell Helicopter
Moderator: Melissa Schilling, Herzog Family Professor of Management, NYU Stern School of Business
3:30 PM - 4:30 PM
Engaging Society via Life-Changing Innovation
Sandra Shpilberg, Chief Executive Officer and Founder, Seeker Health
Katie Weimer, Vice President, Medical Devices, 3D Systems
Jim Weiss, Founder and Chief Executive Officer, W2O
Moderator: Annalise Coady, President, W2O EMEA
5:00 PM - 6:00 PM
Evolving Business Models: Finding Next-Gen Customers
Liz Armistead, Head of Brand and Influencer Partnerships, Dropbox
Alyson Griffin, Vice President, Global Brand & Thought Leadership, Intel Corporation
Marcus Sawyerr, President, Adecco Group X
Moderator: Greg Matthews, Managing Director, Healthcare Analytics Innovation, W2O

Speakers

Komal Ahmad

Founder and Chief Executive Officer, Copia

Liz Armistead

Head of Brand and Influencer Partnerships, Dropbox

Joel Babbit

Co-Founder and Chief Executive Officer, Mother Nature Network

Bryant Barr

Co-Founder and Chief Executive Officer, Slyce.io

Otto Bell

Chief Creative Officer, CNN's Courageous

Amanda Bennett

Director, Voice of America

Jay Bernhardt

Dean and Professor, Moody College of Communication at the University of Texas at Austin

Pete Blackshaw

Global Head of Digital & Social Media, Nestle

Fred Burton

Chief Security Officer, Stratfor

Gina Chen

Assistant Director, Center for Media Engagement; Assistant Professor, School of Journalism, Moody Communication College at the University of Texas at Austin

Rob Clark

Vice President, Global Communications & Corporate Marketing, Medtronic

Annalise Coady

President, W2O EMEA

Mary Corcoran

President, W2O Twist

Wade Davis

Inclusion Consultant, National Football League

Scott Drennan

Director - Engineering Innovation, Bell Helicopter

Brad Feinberg

Senior Director: Media & Consumer Engagement, MillerCoors

Marissa Freeman

Chief Brand Officer, Hewlett Packard Enterprise

Gary Grates

Principal, W2O

Sean Greenwood

Head of Public Relations, Ben & Jerry's

Alyson Griffin

Vice President, Global Brand & Thought Leadership, Intel Corporation

Ben-Saba Hasan

Senior Vice President, Chief Culture, Diversity & Inclusion Officer, Walmart

Kristi Henderson

Vice President, Patient Access & Healthcare Transformation, Ascension; Clinical Professor of Population Health, Dell Medical School at UT

Marci Kaminsky

Chief Communications Officer, Grant Thornton

Josh Kampel

President, Techonomy

Joelle Kaufman

Chief Marketing Officer, Dynamic Signal

Ray Kerins

Senior Vice President, Head of Communications, Government Relations & Policy, Bayer

David Kirkpatrick

Chief Techonomist, Techonomy

Seema Kumar

Vice President, Innovation, Global Health, and Policy Communication, Johnson & Johnson

Matt Largey

Managing Editor, KUT Radio

Chuck Leavell

Keyboardist, The Rolling Stones; Co-Founder, Mother Nature Network

Deirdre Lester

Chief Revenue Officer, Barstool Sports

Jennifer Lowney

Head of Corporate Communications, Citi

Greg Matthews

Managing Director, Healthcare Analytics Innovation, W2O

Scott McDonald

President and Chief Executive Officer, Advertising Research Foundation

Mary Michael

Vice President, Patient Advocacy and Stakeholder Management, Otsuka

Brian Monahan

Head of Vertical Strategy, Pinterest

Christine Morrison

Director of Marketing, Social, Intuit

Ahmad Nassar

President, NFL Players Inc.

Bob Pearson

Vice Chair & Chief Innovation Officer, W2O

Lisa Pearson

Chief Executive Officer, Umbel

Eric Picard

Vice President, Advertising Product Management, Pandora

Noreen Pratscher

Vice President, Corporate Communications and Chief Communications Officer, Serta Simmons Bedding

Paul Rabil

Athlete, US Lacrosse; Founder & Chairman, Rabil Companies

Byron Reese

Chief Executive Offer and Publisher, Gigaom

Dana Reinglass

Chief Storyteller & Managing Director - Digital Engagement, United Airlines

Victoria Romero, Ph.D.

Chief Scientist, Next Century Corporation

Marcus Sawyerr

President, Adecco Group X

Melissa Schilling

Herzog Family Professor of Management, NYU Stern School of Business

Shaku Selvakumar

Founder & Chief Executive Officer, BraveCenter; Community Impact Executive, CognitiveScale

Ty Shay

Chief Marketing Officer, Norton & Life Lock, Symantec

Sandra Shpilberg

Chief Executive Officer and Founder, Seeker Health

Mark Stouse

Chief Executive Officer, PROOF

Aaron Strout

Chief Marketing Officer, W2O

Stacy Stubblefield

Co-founder, TeleSign

Marissa Tarleton

Chief Marketing Officer, RetailMeNot, Inc.

Trisa Thompson

Senior Vice President & Chief Responsibility Officer, Corporate Social Responsibility, Dell Technologies

Robin Thurston

Chief Executive Officer, Helix

Haroon Ullah

Chief Strategy Officer, Broadcasting Board of Governors

Katie Weimer

Vice President, Medical Devices, 3D Systems

Jim Weiss

Founder and Chief Executive Officer, W2O

Mona Siddiqui

MD, MPH, Chief Data Officer, U.S. Department of Health and Human Services

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