Excited to be at #SXSW participating in a panel at the @W2Ogroup PreCommerce Summit. I’ll be discussing my experience as a cancer caregiver and the intersection of entrepreneurship, innovation and impact in healthcare.— Bryant Barr (@bryantabarr) March 10, 2019
What a great time speaking at my first #SXSW> panel called “Turning insights into action: analytics-powered marketing.” Thanks to @W2OGroup & @AaronStrout. Also, thanks to a great panel: Bethany Hale from @CedarNY, @markstouse & moderator Kevin Johnson. #w2osxsw— Julissa Viana (@JulissaViana) March 13, 2019
South by Southwest (SXSW) is such a special time for W2O. Over the last 10 years, we have continued to invest in meaningful thought leadership and networking activities at an event that has become synonymous with “innovation.” This year, we pared back on the size of some of the events but not on the quality, and we took a healthcare-centric focus while featuring executive-level marketers and influencers from across the industry.
Over the course of two and a half days, we convened some of the smartest minds in the business to address critical issues in healthcare like the impact of technology, the role data plays and why putting the patient (customer) at the center is the most important thing any of us could do. We did manage to incorporate some barbeque and good music into the mix as well. The outcome of which was a number of happy clients, some excellent content and some prescriptive steps on how we can continue to evolve and improve healthcare!
In addition to thought-provoking content, no SXSW is ever complete without great barbecue and music. This year was no different as we took over San Jac Saloon on Sixth Street to successfully host our annual invite-only GeekACue party. The barbecue was courtesy of Micklethwait Craft Meats and it was as amazing as we had hoped. The music was equally as amazing with the featured band, Audley Freed and Friends coming courtesy of our sponsor Bayer, and Bayli, our late night entertainment who brought the house down. If you’d like to check out all the fun that was had, head over to Facebook. And if you weren’t able to make this year’s events, there’s always next year!