Every year, the Entertainment Merchants Association, including our client, Warner Brothers hosts an entertainment summit and fundraising event to raise money for Cystic Fibrosis. This year, WCG had the honor of being one of the sponsors. Stephan Merkens and Stephanie Nordstrom represented WCG during the three day event.
Apart from being a fundraiser for Cystic Fibrosis, the event also gives industry representatives from television, film and gaming the chance to come together and meet vendors and service providers. In preparation for the event, WCG created 2 large infographics which drew a lot of attention and acted as a good conversation starters for a number of our visitors at our booth. The first infographic was adapted form content from Natalie DeNikes “Game of thrones” infographic, while the other showcased some of the social analytics that WCG has captured around Cystic Fibrosis over the last year.
On Wednesday night, Stephan snuck off to represent WCG on a panel on the future of location based marketing with some of the folks at the Los Angeles Social Media Club. While Stephanie networked with our WB partners at the event’s casino night.
Potential Partners/Cool Apps:
Tongal – A video/content creation platform that creates challenges for branded content ideas and then sources filmmakers through a bidding system. Tongal is also interested in potentially partnering to use our analyitcs to identify influencers for their clients.
TrailerPop – Trivia game & movie discovery platform delivering trailers & trivia for thousands of films. Works on multiple operating systems
Skit – A storytelling app that allows fans to move animated objects, insert their own images/photos, record voice etc. The storyline changes as people re-skit each other’s work (UGC). Only on iOS right now.
Overall, the event was a success with a great chance for us to show off our capabilities and set up a number of potential meetings with both new vendors and potential partners.