Yesterday, Greg Matthews managing director of MDigitalLife lead a spectacular webinar on understanding physician/patient conversation online. Throughout his webinar he discussed the evolution of online interactions between patients and Healthcare Providers (HCPs) and what healthcare companies need to know to stay ahead of the curve.
Key takeaways included:
- How to identify and learn from online patients, HCPs and advocacy influencers
- How to reach patients, HCPs, and advocacy influencers online – safely and effectively – to get your message in front of the right audiences
- How to leverage social analytics to more effectively launch new products, create custom, targeted content and identify the right KOLs, spokespeople and advocacy partners
If you were not able to attend take a listen to the webinar below.