W2O On-Demand Webinars
W2O SXSW Digital Panel - The Patient Advocate Perspective
We are seeing that value in the healthcare space is in the eye of the beholder, so how does that look and feel from a patient perspective? This panel will feature the patient voice as they navigate the challenges that come along with their journey, and the solutions they see possible in the pharma world.
COVID-19 and the New “Normal” – How Brands Are Staying Relevant by Thinking Globally and Acting Locally
During this webinar, W2O and the California Life Sciences Association take a deeper dive into state and local trends, with an eye toward how Californians are shaping the relevance of health care companies.
Relevance is the New Reputation: Remaining Relevant Amidst a Global Health Crisis
The W2O team outlines the importance of relevance, what's changing in the communications landscape amid the COVID-19 pandemic, and how brands can connect with key stakeholders during a time of distraction.
Drug Pricing in the U.S.: Where Will 2020 State Policies Take Us?
In this webinar, Courtney Tyne, Senior Director in W2O’s Value+Access Communications practice, reviews 2019 trends in state policy, while guest speaker Priscilla VanderVeer, Vice President of Public Affairs at PhRMA, discuss how the trade organization is approaching state-level policy and its perspectives on the year ahead.
W2O Webinars: What’s Next for Value+Access in 2020: Five Predictions and a Conversation with NPC’s Dan Leonard
In our first webinar of 2020, the leader of the V+AC practice, Brian Reid, presents his five predictions for the upcoming year. He touches upon everything from the political outlook to the future of value frameworks and then discusses his predictions with Dan Leonard, President, and CEO of the National Pharmaceutical Council (NPC).
The California Consumer Privacy Act (CCPA). Is Your Company Ready? 10 Things to Know.
In this webinar, W2O and MM&M cover how brands and marketers need to prepare for the California Consumer Privacy Act as well as how they can use CCPA to differentiate themselves from the competition.
Gender Parity as an Indicator of Relevance
Gender parity is not only the right thing to do, it ultimately affects the bottom line, improving employee retention, revenue growth, and corporate reputation. In this webinar, we discuss what it takes to change the state of gender parity in healthcare.
What Does Hyper-Targeted Media Look Like in a Post-GDPR World?
How should media marketers adjust their strategies in an increasingly anonymous environment? Our panel of experts discuss how advertisers can not only become compliant with but can take advantage of new privacy regulations.