With all the discussion in marketing and communications circles about the importance of Content, the real factor in strengthening engagement internally and a positive disposition about your company and products externally is actually Context!

Context matters in a world where information is ubiquitous and meaning is often lost in 140 character messages and on-the-go texts.

So why is it that organizations are not making the link between Content and Context?

In our latest CommonSense…for the C-Suite we provide a contextual perspective on this very important subject…


Hope you find it useful!