It’s time for another episode of the “What 2 Know“ podcast, where we speak to experts about best practices, innovation and latest trends to stay ahead of the ever-changing marketing and communications landscape.

It is no secret that we at W2O Group are massive fans of SXSW. This week’s episode is especially exciting because I had the privilege of chatting with Chief Programming Officer of SXSW Interactive, Hugh Forrest. I cannot think of anyone better to discuss the process of curating content, thought leaders, creativity and emerging trends than Hugh. Plus, find out what was one of the greatest shows he has ever seen. Take a listen below.

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