B2B communications is as innovative, fun, and effective as B2C communications. This week’s guest has proven this time and time again throughout her career. Whether it’s crafting the right message or connecting the intended audience with a brand, Stephanie Cathcart, Global Head of External Affairs of Baker Hughes, a GE company, has mastered communications in the B2B space. On this week’s episode of What 2 Know, she sits down Aaron Strout to discuss the multiple facets of B2B marketing.

From crisis communications to the importance of innovation, they discuss what it means to be an effective B2B communicator. Stephanie even recaps her experience working on a national political campaign. Plus, you’ll never guess who is one of Stephanie’s favorite bands. Take a listen to below.

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