The most valuable asset to an organization is its people – that’s why communicating with them well is imperative to the health of any organization. Employee communications isn’t simply about getting your message out, it’s about ensuring you message is relevant and targeted, otherwise you will be ignored.
I had the opportunity to discuss this notion with communications’ expert, Joelle Kaufman, CMO of Dynamic Signal. We were able to take a break in the SXSW action to discuss her panel during our SXSW partner programming, necessary strategy behind employee comms, and a Bruce Springsteen story that blew me away. Take a listen below.