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It’s easy as a marketer or communicator to forget the privilege we have. Every profession does not allow you the opportunity to directly connect with an audience and to create content that truly adds value to those you are trying to reach. I was reminded of this notion by this week’s guest Ann Handley, Author and Chief Content Officer of MarketingProfs.
During our chat we discussed the various privileges of marketing, how to create value for your audience, and the importance of creating great content. Plus, she gave us the scoop on her latest book and her thoughts on flying. Take a listen below.