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Innovator, author, colleague, and friend are just a few of the words I would use to describe W2O’s Chief Innovation Officer, Bob Pearson. I’ve worked alongside Bob for many years and I can honestly say I’ve grown tremendously because of his innovation-first mentality. He’s an incredibly smart guy and a pleasure to work with…even if he is a Yankees fan.

This week we chat about what it looks like to lead with innovation, his latest book that he’s working on with Haroon K. Ullah, his relationship with CEO Jim Weiss, and of course SXSW. Plus, we dive into his book recommendations, Dave Matthews Band, and his extensive collection of wooden clogs. Take listen below.