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Sport fandom is a powerful thing. We join fantasy leagues, we stay up late to catch the end of big game, and we all own (too much) apparel from our favorite teams. In a space that largely focuses on the male audience there is clearly an unmet need for the female fan. Enter this week’s guest, Ashley Wellington-Fahey, CEO & Founder of The Relish.

The Relish is a digital sports TV network geared toward female fans with the objective of entertaining women who care about sports. Ashley and I chatted about creating authentic content that resonates, connecting with female sports fans, and athletes who are impressing her on and off the field (hint: USWNT). Take a listen below.