"What 2 Know" Podcast

Our "What 2 Know" podcast explores best practices, innovation and latest trends with industry experts with an eye toward helping you stay ahead in digital marketing and communications.

Hosted by Aaron Strout, our Chief Marketing Officer.

Popular Guests include Tyler Florence (Food Network), Debby Hopkins (former CEO of Citi Ventures), Mark McKinnon (political advisor and executive producer), and Ryan Leslie (Grammy nominated rapper/entrepreneur).

We discuss leadership, audience architecture and engagement, entrepreneurship, content marketing and business development.

Enjoy a new episode every Thursday.

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"This was such a treat to be a part of. Please continue to tune into this unbelievable podcast — it's really moving the needle and giving people great insight."

Aaron Sanchez

Master Chef and TV Personality, Judge on hit culinary series, MasterChef, cookbook author, philanthropist

Co-Chair Health 2.0, President of SMACK.Health, and Creator of The Health Care blog
Head of Next Generation Clinic Enterprise Strategy, Aetna
Chief Medical Officer of Sutter Health
Co-Founder, Veta Health
Chief Communications Officer, Clover Health
Chief Innovation Officer of UPMC and EVP of UPMC Enterprises
COO, Senior Editor and Head of Strategic Partnerships of The Holmes Report
Senior Editor, Medical Marketing & Media
Chief Analytics Officer, W2O
Senior Marketing Manager, W2O
Showcasing Some of Our Favorite Episodes
Chief Security Officer of Stratfor and Author
Co-Founder & CEO, Omada Health
Chief of Cardiothoracic Surgery at Robert Wood Johnson University Hospital, Professor
Author, Distinguished Fellow of the Institute for the Future
CEO, Livongo
Chief Creative Officer, CNN's Courageous
Brand Engagement Manager of PR & Digital Content, Kingsford Charcoal
CEO & President, EmblemHealth
President, Takeda Pharmaceuticals, Global Vaccine Unit
VP of Global Brand & Thought Leadership
CEO, Aralez Pharmaceuticals
President, Adecco Group X
CEO & Founder of Copia
Keyboardist of The Rolling Stones and Co-Founder of the Mother Nature Network
Vice President, Innovation, Global Health, and Policy Communication, Johnson & Johnson Innovation
Head of Digital Innovation & Service Models, Nestle
President, NFL Players Inc.
Executive Director, Giants Community Fund
CMO of Norton and Lifelock at Symantec
CMO, Dynamic Signal
President, W2O
SVP & Head of Communications of Government Relations & Policy, Bayer US
Chief Scientist
Next Century Corporation: Applying Cognitive Psychology and Data Science to Counter Fear-Based Marketing, Extremism and Terrorism
Senior Finance Correspondent
Director of External Affairs, Microsoft
CEO & Founder, The Relish
Vice Chair & Chief Innovation Officer, W2O
CMO, Lionbridge
Industry Analyst & Founding Partner, Kaleido Insights
CEO & Founder of Techonomy, Author & Journalist
CEO & C-Founder, athenahealth
Master Chef and TV Personality, Judge on hit culinary series, MasterChef, cookbook author, philanthropist
Author, NPR Correspondent, The Daily Beast Columnist & CEO of ARC Fusion
Investor, Comcast Ventures
SVP of Strategic Communications, Turner
Co-Founder, COO & Head of Marketing, Coffee Meets Bagel
Head of Global Oncology, Corporate Communications, Takeda
Chief Content Officer, Marketing Profs
CEO & Co-Founder, Naya Health
Chairman, Author, Blogger
Author & Global Design Practice Lead, IBM
CEO & Co-Founder, AdStage
President, The International Culinary Center
Founder & CEO, The LAGRANT Foundation (TLF)
Founder, Crowd Companies
M.D., M.P.H, Chief Medical Officer, Verily (Google Life Sciences)
Winner of Survivor & Motivational Speaker
CEO, Proof
President & CEO, Ellie Mae
VP Community Relations & Exec. Director
Global Head of External Affairs
Founder & CEO, Tradesy
Digital Director of the Donald J. Trump Presidential Campaign
Author, CEO & Cofounder, NewCo
Author, Co-Founder & CEO, Evol8tion
Political Advisor, Co-Producer of The Circus
CEO & Founder, W2O Group
VP of Global Communications, Johnson Controls
Chief Programming Officer, SXSW Interactive Festival
Creator & Host, The Valley Girl Show
Co-Founder, BlogHer
Founder and CEO of AltSchool
Venture Capitalist & Founder, Transmedia Capital
Head of Vertical Strategy, Pinterest
Author, Scholar, Member of U.S. Department of State's Policy Planning Staff
Grammy-nominated Singer & CEO, SuperPhone
Former Chief Innovation Officer & CEO, Citi Ventures
EVP & Chief Product Officer, Comcast
Celebrity Chef, Food Network